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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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The Effect of Celebrity Endorser Toward Purchase Intention: Negative Publicity as ModeratorKhazanah Sosial, 2022-10, Vol.4 (4), p.636-649 [Peer Reviewed Journal]ISSN: 2715-8071 ;EISSN: 2715-8071 ;DOI: 10.15575/ks.v4i4.20238Full text available |
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Exploring relationship between value perception and luxury purchase intention: A case of Indian millennialsJournal of fashion marketing and management, 2019-09, Vol.23 (4), p.414-439 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-10-2018-0133Full text available |
| 3 |
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Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase IntentionFoods, 2022-03, Vol.11 (7), p.978 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods11070978 ;PMID: 35407066Full text available |
| 4 |
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Study of Young Indonesian's Psychological Attitude and Purchase Intention toward Slow FashionRevista argentina de clínica psicológica, 2021-01, Vol.30 (1), p.553Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.2052Full text available |
| 5 |
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Be rational or be emotional: advertising appeals, service types and consumer responsesEuropean journal of marketing, 2014-01, Vol.48 (11/12), p.2105-2126 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2012-0613Full text available |
| 6 |
Material Type: Article
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing BehaviourJournal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJFull text available |
| 7 |
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The perception of value of platform-based business models in the sharing economy: determining the drivers of user loyaltyReview of managerial science, 2019-06, Vol.13 (3), p.605-634 [Peer Reviewed Journal]Springer-Verlag GmbH Germany, part of Springer Nature 2018 ;Review of Managerial Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 1863-6683 ;EISSN: 1863-6691 ;DOI: 10.1007/s11846-018-0313-0Full text available |
| 8 |
Material Type: Article
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Confiança em compras on-line: um estudo comparativo entre Brasil e PortugalRevista brasileira de marketing, 2020-04, Vol.19 (2), p.237-2602020. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v19i2.15566Full text available |
| 9 |
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What kind of video gamer are you?The Journal of consumer marketing, 2019-02, Vol.36 (1), p.218-227 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2017-2249Full text available |
| 10 |
Material Type: Article
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SUSTAINABLE E-COMMERCE AND ENVIRONMENTAL IMPACT ON SUSTAINABILITYEconomics & sociology, 2023-01, Vol.16 (1), p.85-105 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-789X ;EISSN: 2306-3459 ;DOI: 10.14254/2071789X.2023/16-1/6Full text available |
| 11 |
Material Type: Article
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To buy or not to buy: how young consumers approach new smart products in the social media contextYoung consumers, 2022-03, Vol.23 (1), p.90-111 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-12-2020-1272Full text available |
| 12 |
Material Type: Article
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The role of betrayal in the response to value and performance brand crisisMarketing letters, 2021-06, Vol.32 (2), p.203-217 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09559-7Full text available |
| 13 |
Material Type: Article
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What kind of product does the person who feel nostalgia buy? Examine the effect of product typesGlobal Business and Finance Review, 2019, 24(3), , pp.43-50 [Peer Reviewed Journal]2019. This work is licensed under https://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2384-1648 ;ISSN: 1088-6931 ;EISSN: 2384-1648 ;DOI: 10.17549/gbfr.2019.24.3.43Full text available |
| 14 |
Material Type: Article
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Trust in online shopping: a comparative study between Brazil and PortugalRevista brasileira de marketing, 2020-04, Vol.19 (2), p.2372020. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v19i2.15566Full text available |
| 15 |
Material Type: Article
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A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencersJournal of research in interactive marketing, 2021-06, Vol.15 (2), p.181-199 [Peer Reviewed Journal]Zheng Shen. ;Zheng Shen. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-10-2019-0161Full text available |
| 16 |
Material Type: Article
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Creating ethical brands: the role of brand name on consumer perceived ethicalityMarketing letters, 2017-09, Vol.28 (3), p.411-422 [Peer Reviewed Journal]Springer Science+Business Media, LLC 2017 ;Springer Science+Business Media New York 2017 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-017-9424-7Full text available |
| 17 |
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An exemption for strong brands: the influence of brand community rejection on brand evaluationEuropean journal of marketing, 2017-01, Vol.51 (5/6), p.1029-1048 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2015-0876Full text available |
| 18 |
Material Type: Article
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Waiting in line at a fashion store: psychological and emotional responsesFashion and Textiles, 2014, 1(1), , pp.1-14 [Peer Reviewed Journal]Park et al.; licensee springer. 2014. This article is published under license to BioMed Central Ltd. This is an Open Access article distributed under the terms of the Creative Commons Attribution License ( ), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly credited. ;The Author(s) 2014 ;ISSN: 2198-0802 ;EISSN: 2198-0802 ;DOI: 10.1186/s40691-014-0021-6Full text available |
| 19 |
Material Type: Article
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Hypermarket private-label products, brand strategies and spokesperson persuasionEuropean journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2015-0085Full text available |
| 20 |
Material Type: Article
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Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from ChinaJournal of business ethics, 2013-09, Vol.117 (1), p.111-121 [Peer Reviewed Journal]2013 Springer Science+Business Media ;Springer Science+Business Media Dordrecht 2012 ;Springer Science+Business Media Dordrecht 2013 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1512-2 ;CODEN: JBUEDJFull text available |
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