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Material Type: Article
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Exploring relationship between value perception and luxury purchase intention: A case of Indian millennialsJournal of fashion marketing and management, 2019-09, Vol.23 (4), p.414-439 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-10-2018-0133Full text available |
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2 |
Material Type: Article
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Involvement Theory with Market Segmentation: Effect of False Functional Food Advertising on Purchase IntentionFoods, 2022-03, Vol.11 (7), p.978 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods11070978 ;PMID: 35407066Full text available |
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3 |
Material Type: Article
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The role of betrayal in the response to value and performance brand crisisMarketing letters, 2021-06, Vol.32 (2), p.203-217 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09559-7Full text available |
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4 |
Material Type: Article
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What kind of video gamer are you?The Journal of consumer marketing, 2019-02, Vol.36 (1), p.218-227 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2017-2249Full text available |
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5 |
Material Type: Article
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Purchase Intentions of Women Shoppers towards Discretionary Expenditure Products during Recession -An Exploratory StudyDrishtikon : a management journal, 2009-01, Vol.1 (1), p.61Copyright Publishing India Group 2009 ;ISSN: 0975-7422 ;EISSN: 0975-7848Full text available |
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6 |
Material Type: Article
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Functional Beverages in Selected Countries of Asia Pacific Region: A ReviewBeverages (Basel), 2020-06, Vol.6 (2), p.21 [Peer Reviewed Journal]2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2306-5710 ;EISSN: 2306-5710 ;DOI: 10.3390/beverages6020021Full text available |
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7 |
Material Type: Article
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Transaction utility effects when quality is uncertainJournal of the Academy of Marketing Science, 1997, Vol.25 (1), p.45-55 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Winter 1997 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02894508 ;CODEN: JAMSDEFull text available |
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8 |
Material Type: Article
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Wat is de modererende invloed van milieubetrokkenheid op de effectiviteit van visuele versus tekstuele groene labels?Tijdschrift voor communicatiewetenschap, 2018, Vol.46 (4), p.299-365 [Peer Reviewed Journal]Copyright Boom Uitgevers Den Haag 2018 ;ISSN: 1384-6930 ;EISSN: 1875-7286 ;DOI: 10.5117/2018.046.004.004Full text available |
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9 |
Material Type: Article
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Women consumers in the China cosmetic surgery marketJournal of the International Academy for Case Studies, 2011-11, Vol.17 (8), p.73 [Peer Reviewed Journal]COPYRIGHT 2011 Jordan Whitney Enterprises, Inc. ;Copyright The DreamCatchers Group, LLC 2011 ;ISSN: 1078-4950 ;EISSN: 1532-5822Full text available |
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10 |
Material Type: Article
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Hypermarket private-label products, brand strategies and spokesperson persuasionEuropean journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2015-0085Full text available |
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11 |
Material Type: Article
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College students’ responses to prosocial marketing claims on apparel hang tagsJournal of fashion marketing and management, 2014-07, Vol.18 (3), p.269-283 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-12-2012-0075Full text available |
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12 |
Material Type: Article
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Green Product and Sustainable Tourism Development: The Role of Green Buying BehaviorRevista argentina de clínica psicológica, 2021-01, Vol.30 (2), p.236Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.4022Full text available |
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13 |
Material Type: Article
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Factors Affecting the Consumers Online Shopping During the COVID-19 Pandemic in ChinaRevista argentina de clínica psicológica, 2021-01, Vol.30 (1), p.853Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.2081Full text available |
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14 |
Material Type: Article
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How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and ReputationJournal of business ethics, 2014-11, Vol.125 (1), p.75-86 [Peer Reviewed Journal]Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1910-0 ;CODEN: JBUEDJFull text available |
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15 |
Material Type: Article
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How Hand Proximity Impacts Consumer Responses to a Persuasive CommunicationPsychology & marketing, 2016-02, Vol.33 (2), p.135-149 [Peer Reviewed Journal]2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Feb 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20860Full text available |
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16 |
Material Type: Article
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Replacing a delisted brand with premium and standard private labels: The role of brand preference and shopping tripInternational journal of retail & distribution management, 2019-10, Vol.47 (10), p.1057-1073 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-01-2018-0021Full text available |
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17 |
Material Type: Article
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Effect of Ambient Scents and Behavior Responses of CustomerRevista argentina de clínica psicológica, 2021-01, Vol.30 (2), p.133Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.413Full text available |
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18 |
Material Type: Article
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing BehaviourJournal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJFull text available |
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19 |
Material Type: Article
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Impact of Product Familiarity on Beef Quality PerceptionAgribusiness (New York, N.Y.), 2012-03, Vol.28 (2), p.157-172 [Peer Reviewed Journal]2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Spring 2012 ;ISSN: 0742-4477 ;EISSN: 1520-6297 ;DOI: 10.1002/agr.21290 ;CODEN: AGRBEYFull text available |
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20 |
Material Type: Article
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External validity of market segmentation methodsEuropean journal of marketing, 2011-02, Vol.45 (1/2), p.153-169 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111095630Full text available |