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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Be rational or be emotional: advertising appeals, service types and consumer responsesEuropean journal of marketing, 2014-01, Vol.48 (11/12), p.2105-2126 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2012-0613Full text available |
| 2 |
Material Type: Article
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Hypermarket private-label products, brand strategies and spokesperson persuasionEuropean journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2015-0085Full text available |
| 3 |
Material Type: Article
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External validity of market segmentation methodsEuropean journal of marketing, 2011-02, Vol.45 (1/2), p.153-169 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111095630Full text available |
| 4 |
Material Type: Article
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Social media influencers and transgressive celebrity endorsement in consumption community contextsEuropean journal of marketing, 2021-07, Vol.55 (7), p.1841-1872 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2019-0567Full text available |
| 5 |
Material Type: Article
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An exemption for strong brands: the influence of brand community rejection on brand evaluationEuropean journal of marketing, 2017-01, Vol.51 (5/6), p.1029-1048 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2015-0876Full text available |
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