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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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When Persuasion Goes Undetected: The Case of Comparative AdvertisingJournal of marketing research, 1993-08, Vol.30 (3), p.315-330 [Peer Reviewed Journal]Copyright 1993 American Marketing Association ;Copyright American Marketing Association Aug 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000304 ;CODEN: JMKRAEFull text available |
| 2 |
Material Type: Article
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The Effects of Length, Content, and Repetition on Television Commercial EffectivenessJournal of marketing research, 1993-02, Vol.30 (1), p.91-104 [Peer Reviewed Journal]Copyright 1993 American Marketing Association ;Copyright American Marketing Association Feb 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000108 ;CODEN: JMKRAEFull text available |
| 3 |
Material Type: Article
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Integrating Information from Advertising and Trial: Processes and Effects on Consumer Response to Product InformationJournal of marketing research, 1993-05, Vol.30 (2), p.204-219 [Peer Reviewed Journal]Copyright 1993 American Marketing Association ;Copyright American Marketing Association May 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000206 ;CODEN: JMKRAEFull text available |
| 4 |
Material Type: Article
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Price Perceptions and Consumer Shopping Behavior: A Field StudyJournal of marketing research, 1993-05, Vol.30 (2), p.234-245 [Peer Reviewed Journal]Copyright 1993 American Marketing Association ;Copyright American Marketing Association May 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000208 ;CODEN: JMKRAEFull text available |
| 5 |
Material Type: Article
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Unindexed Back MatterJournal of marketing research, 1988-11, Vol.25 (4) [Peer Reviewed Journal]ISSN: 0022-2437 ;EISSN: 1547-7193Full text available |
| 6 |
Material Type: Article
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Unindexed Back MatterJournal of marketing research, 1980-11, Vol.17 (4) [Peer Reviewed Journal]ISSN: 0022-2437 ;EISSN: 1547-7193Full text available |
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INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
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| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
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