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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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The effect of electronic word of mouth on brand image and purchase intention: An empirical study in the automobile industry in IranMarketing intelligence & planning, 2012-01, Vol.30 (4), p.460-476ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/02634501211231946Full text available |
| 2 |
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Exploring consumers’ purchase intention in social commerce: An empirical study based on trust, argument quality, and social presenceAsia Pacific journal of marketing and logistics, 2019-03, Vol.31 (2), p.378-397 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-05-2018-0170Full text available |
| 3 |
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How fashion influencers contribute to consumers' purchase intentionJournal of fashion marketing and management, 2020-08, Vol.24 (3), p.361-380 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-08-2019-0157Full text available |
| 4 |
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Influencer marketing: purchase intention and its antecedentsMarketing intelligence & planning, 2021-09, Vol.39 (7), p.960-978Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2021-0104Full text available |
| 5 |
Material Type: Article
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The impact of source credible online reviews on purchase intention: The mediating roles of brand equity dimensionsJournal of research in interactive marketing, 2019-06, Vol.13 (2), p.142-161 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2018-0080Full text available |
| 6 |
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Online experiences and virtual goods purchase intentionInternet research, 2012-01, Vol.22 (3), p.252-274 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/10662241211235644 ;CODEN: IRESEFFull text available |
| 7 |
Material Type: Article
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The influence of perceived value on purchase intention in social commerce contextInternet research, 2017-08, Vol.27 (4), p.772-785 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/IntR-06-2016-0164Full text available |
| 8 |
Material Type: Article
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Purchase intention in social commerce: An empirical examination of perceived value and social awarenessLibrary hi tech, 2018-10, Vol.36 (4), p.583-604 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0737-8831 ;EISSN: 2054-166X ;DOI: 10.1108/LHT-01-2018-0007Full text available |
| 9 |
Material Type: Article
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Muslim millennial’s purchase intention of halal-certified cosmetics and pharmaceutical products: the mediating effect of attitudeJournal of Islamic marketing, 2022-04, Vol.13 (6), p.1373-1394 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-04-2020-0117Full text available |
| 10 |
Material Type: Article
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MGC, consumers’ engagement with MGC, WOM and consumers’ purchase intention: the case of Weibo platformInformation systems and e-business management, 2021-06, Vol.19 (2), p.495-516 [Peer Reviewed Journal]Springer-Verlag GmbH Germany, part of Springer Nature 2019 ;Information Systems and e-Business Management is a copyright of Springer, (2019). All Rights Reserved. ;Springer-Verlag GmbH Germany, part of Springer Nature 2019. ;ISSN: 1617-9846 ;EISSN: 1617-9854 ;DOI: 10.1007/s10257-019-00421-yFull text available |
| 11 |
Material Type: Article
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The effect of digital marketing transformation trends on consumers' purchase intention in B2B businesses: The moderating role of brand awarenessCogent business & management, 2022-12, Vol.9 (1), p.1-24 [Peer Reviewed Journal]2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2105285Full text available |
| 12 |
Material Type: Article
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Influence of e-WOM engagement on consumer purchase intention in social commerceThe Journal of services marketing, 2018-07, Vol.32 (4), p.493-504 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-01-2017-0031Full text available |
| 13 |
Material Type: Article
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Conviction and online purchase intention towards apparel in online environmentInternational journal of retail & distribution management, 2023-04, Vol.51 (5), p.674-689 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-12-2021-0615Full text available |
| 14 |
Material Type: Article
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The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intentionThe journal of product & brand management, 2020-09, Vol.29 (6), p.783-801 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-11-2018-2106Full text available |
| 15 |
Material Type: Article
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Advertising Value Constructs’ Implication on Purchase Intention: Social Media AdvertisingManagement dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal]COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019Full text available |
| 16 |
Material Type: Article
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Consumers' Attitudes and Purchase Intention for a Vitamin-Enriched Extra Virgin Olive OilNutrients, 2022-04, Vol.14 (8), p.1658 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 2072-6643 ;EISSN: 2072-6643 ;DOI: 10.3390/nu14081658 ;PMID: 35458217Full text available |
| 17 |
Material Type: Article
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Mediating role of attitude in halal cosmetics purchase intention: an ELM perspectiveJournal of Islamic marketing, 2023-02, Vol.14 (3), p.645-679 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-04-2021-0112Full text available |
| 18 |
Material Type: Article
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The impact of interpersonal interaction factors on consumers’ purchase intention in social commerce: a relationship quality perspectiveIndustrial management + data systems, 2023-03, Vol.123 (3), p.697-721 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/IMDS-06-2022-0392Full text available |
| 19 |
Material Type: Article
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The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on FacebookThe journal of product & brand management, 2013-01, Vol.22 (5/6), p.342-351 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2013-0299Full text available |
| 20 |
Material Type: Article
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Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theoriesYoung consumers, 2023-01, Vol.24 (1), p.114-131 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-07-2022-1557Full text available |
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