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Results 1 - 20 of 41  for All Library Resources

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Refined by: subject: Social Networks remove New Records: New From Last 3 Month remove
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1
Relationship between Utility, Entertainment, Socialization and Satisfaction to Brand Attitude and Purchase Intention in Instagram in Indonesia
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Article
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Relationship between Utility, Entertainment, Socialization and Satisfaction to Brand Attitude and Purchase Intention in Instagram in Indonesia

Calitatea, 2024-05, Vol.25 (200), p.265-273 [Peer Reviewed Journal]

Copyright Romanian Society for Quality Assurance May 2024 ;ISSN: 1582-2559 ;DOI: 10.47750/QAS/25.200.27

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2
Green Consumer Profiling and Online Shopping of Imperfect Foods: Extending UTAUT with Web-Based Label Quality for Misshapen Organic Produce
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Article
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Green Consumer Profiling and Online Shopping of Imperfect Foods: Extending UTAUT with Web-Based Label Quality for Misshapen Organic Produce

Foods, 2024-05, Vol.13 (9), p.1401 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2304-8158 ;EISSN: 2304-8158 ;DOI: 10.3390/foods13091401 ;PMID: 38731772

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3
Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands
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Article
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Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.621 [Peer Reviewed Journal]

The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-03133-y

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4
Purchasing Intention of Products with Sustainable Packaging
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Article
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Purchasing Intention of Products with Sustainable Packaging

Sustainability (Basel, Switzerland), 2024-04, Vol.16 (7) [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16072914

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5
Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce
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Article
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Swipe to Sustain: Exploring Consumer Behaviors in Organic Food Purchasing via Instagram Social Commerce

Sustainability (Basel, Switzerland), 2024-03, Vol.16 (6) [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16062338

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6
How social media sharing drives consumption intention: the role of social media envy and social comparison orientation
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Article
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How social media sharing drives consumption intention: the role of social media envy and social comparison orientation

BMC Psychology, 2024-03, Vol.12 (1), p.157-157 [Peer Reviewed Journal]

2024. The Author(s). ;COPYRIGHT 2024 BioMed Central Ltd. ;ISSN: 2050-7283 ;EISSN: 2050-7283 ;DOI: 10.1186/s40359-024-01627-7 ;PMID: 38491525

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7
Green Consumer Behavior of Sports Enthusiasts on TikTok-An Analysis of the Moderating Effect of Green Concern
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Article
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Green Consumer Behavior of Sports Enthusiasts on TikTok-An Analysis of the Moderating Effect of Green Concern

Behavioral sciences, 2024-04, Vol.14 (4), p.285 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2076-328X ;EISSN: 2076-328X ;DOI: 10.3390/bs14040285 ;PMID: 38667081

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8
persuasion cues of women influencers on social networks to create electronic word-of-mouth advertising and purchase intentions
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Article
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persuasion cues of women influencers on social networks to create electronic word-of-mouth advertising and purchase intentions

زن در فرهنگ و هنر, 2022-12, Vol.14 (4), p.489-518 [Peer Reviewed Journal]

ISSN: 2538-3108 ;EISSN: 2538-3116 ;DOI: 10.22059/jwica.2022.344315.1797

Digital Resources/Online E-Resources

9
The Impact of Online Word of Mouth on End-User Purchasing Intentions: A Study on e-WOM Channels’ Effects on the Saudi Hospitality Market
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Article
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The Impact of Online Word of Mouth on End-User Purchasing Intentions: A Study on e-WOM Channels’ Effects on the Saudi Hospitality Market

Sustainability, 2024-04, Vol.16 (8), p.3163 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16083163

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10
Understanding Gen Z and Gen X Responses to Influencer Communications
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Article
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Understanding Gen Z and Gen X Responses to Influencer Communications

Administrative sciences, 2024-02, Vol.14 (2), p.33 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;ISSN: 2076-3387 ;EISSN: 2076-3387 ;DOI: 10.3390/admsci14020033

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11
From Likes to Sustainability: How Social Media Influencers Are Changing the Way We Consume
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Article
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From Likes to Sustainability: How Social Media Influencers Are Changing the Way We Consume

Sustainability (Basel, Switzerland), 2024-02, Vol.16 (4) [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16041393

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12
Investigating the impact of social media marketing efforts on brand loyalty in South Africa: the moderating role of gender
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Article
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Investigating the impact of social media marketing efforts on brand loyalty in South Africa: the moderating role of gender

African journal of business and economic research, 2024-03, Vol.19 (1), p.287 [Peer Reviewed Journal]

COPYRIGHT 2024 Sabinet Online ;Copyright Adonis & Abbey Publishers Ltd 2024 ;ISSN: 1750-4554 ;EISSN: 1750-4562 ;DOI: 10.31920/1750-4562/2024/v19n1a13

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13
Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing
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Article
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Unveiling the Dynamics of Consumer Attention: A Two-Stage Hybrid MCDM Analysis of Key Factors and Interrelationships in Influencer Marketing

Mathematics (Basel), 2024-04, Vol.12 (7), p.981 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;ISSN: 2227-7390 ;EISSN: 2227-7390 ;DOI: 10.3390/math12070981

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14
Digital and Green Behaviour: An Exploratory Study on Italian Consumers
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Article
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Digital and Green Behaviour: An Exploratory Study on Italian Consumers

Sustainability, 2024-04, Vol.16 (8), p.3459 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16083459

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15
Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?
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Article
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Influence of Electronic Word-Of-Mouth on Restaurant Choice Decisions: Does It Depend on Gender in the Millennial Generation?

Journal of theoretical and applied electronic commerce research, 2024-03, Vol.19 (1), p.615-632 [Peer Reviewed Journal]

EISSN: 0718-1876 ;DOI: 10.3390/jtaer19010033

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16
The RFMRv Model for Customer Segmentation Based on the Referral Value
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Article
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The RFMRv Model for Customer Segmentation Based on the Referral Value

Iranian journal of management studies, 2024-03, Vol.17 (2), p.455 [Peer Reviewed Journal]

COPYRIGHT 2024 University of Tehran, Farabi College ;ISSN: 2008-7055 ;EISSN: 2345-3745 ;DOI: 10.22059/ijms.2023.329229.674722

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17
Gen Z and Their Sustainable Shopping Behavior in the Second-Hand Clothing Segment: Case Study of the Slovak Republic
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Article
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Gen Z and Their Sustainable Shopping Behavior in the Second-Hand Clothing Segment: Case Study of the Slovak Republic

Sustainability, 2024-04, Vol.16 (8), p.3129 [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16083129

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18
A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode
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Article
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A Study on Immersion and Intention to Pay in AR Broadcasting: Validating and Expanding the Hedonic Motivation System Adoption Mode

Sustainability (Basel, Switzerland), 2024-03, Vol.16 (5) [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16052040

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19
Promoting the Diffusion of Sustainable Innovations through Customer Education—A Case of the Cosmetic Industry
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Article
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Promoting the Diffusion of Sustainable Innovations through Customer Education—A Case of the Cosmetic Industry

Sustainability (Basel, Switzerland), 2024-03, Vol.16 (6) [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16062583

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20
How Does Ant Forest Influence Low Carbon Consumption Behavior: An Analysis Based on the S-O-R Model
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Article
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How Does Ant Forest Influence Low Carbon Consumption Behavior: An Analysis Based on the S-O-R Model

Sustainability (Basel, Switzerland), 2024-03, Vol.16 (5) [Peer Reviewed Journal]

COPYRIGHT 2024 MDPI AG ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16051736

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