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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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GEN Z, INSTAGRAM INFLUENCERS, AND HASHTAGS' INFLUENCE ON PURCHASE INTENTION OF APPARELAcademy of Marketing Studies journal, 2020-01, Vol.24 (3), p.1-14 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2020 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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PURCHASE INTENTION SURVEY OF MILLENNIALS TOWARDS ONLINE FASHION STORESAcademy of Marketing Studies journal, 2018-01, Vol.22 (1), p.1-16 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2018 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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IMPACT OF COVID-19 - CREATING A PANIC BUYINGAcademy of Marketing Studies journal, 2021-01, Vol.25, p.1-8 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2021 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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PREDICTIVE MODEL TO STUDY THE CONSUMER BUYING BEHAVIOUR TOWARDS E-PHARMACY THROUGH SOCIAL MEDIA INFLUENCE: A CROSS COUNTRY STUDYAcademy of Marketing Studies journal, 2021-01, Vol.25 (2), p.1-21 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2021 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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E-TOURISM: HOW CUSTOMERS' INTENTION TO USE BE AFFECTED?Academy of Marketing Studies journal, 2020-01, Vol.24 (4), p.1-19 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2020 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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CUSTOMER PERCEPTION ON PURCHASING THROUGH FACEBOOK IN BANGLADESH: AN EMPIRICAL STUDY ON DHAKA CITYAcademy of Marketing Studies journal, 2020-01, Vol.24 (2), p.1-14 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2020 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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Material Type: Article
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NET GENERATION: A CONCEPTUAL FRAMEWORK OF THE CONSUMER SOCIALIZATION PROCESSAcademy of Marketing Studies journal, 2012-07, Vol.16 (2), p.47 [Peer Reviewed Journal]Copyright The DreamCatchers Group, LLC 2012 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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The Effect of Influencer Marketing on Online Purchase During Covid-19Academy of Marketing Studies journal, 2022-01, Vol.26 (S5) [Peer Reviewed Journal]2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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Customer Attitude towards Digital Marketing: A Structural Snapshot on Viral MarketingAcademy of Marketing Studies journal, 2022-01, Vol.26 (3) [Peer Reviewed Journal]2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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THE INCORPORATION OF BRAND VERSATILITY IN THE ASSESSMENT OF BRAND VALUE: GENDER AND BRAND CATEGORY EXTENSION CONSIDERATIONSAcademy of Marketing Studies journal, 2016-01, Vol.20 (2), p.66 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2016 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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USING SOCIAL MEDIA TO REACH CONSUMERS: A CONTENT ANALYSIS OF OFFICIAL FACEBOOK PAGESAcademy of Marketing Studies journal, 2013-07, Vol.17 (2), p.27 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2013 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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Material Type: Article
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WHEN GENERATION Y BUYS EUROPEAN WINE: A CONSUMER DECISION-MAKING MODELAcademy of Marketing Studies journal, 2014-01, Vol.18 (1), p.167 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2014 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 13 |
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INTENTION TO PARTICIPATE ON SOCIAL COMMERCE PLATFORM: A STUDY ON E-COMMERCE WEBSITESAcademy of Marketing Studies journal, 2018-01, Vol.22 (4), p.1-10 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2018 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 14 |
Material Type: Article
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Key Factors Motivating on Online Buying Behaviour-An Empirical StudyAcademy of Marketing Studies journal, 2022-01, Vol.26 (S3) [Peer Reviewed Journal]2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 15 |
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THE IMPACT OF COSMETICS INDUSTRY SOCIAL MEDIA MARKETING ON BRAND LOYALTY: EVIDENCE FROM CHINESE COLLEGE STUDENTSAcademy of Marketing Studies journal, 2019-01, Vol.23 (2), p.1-15 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2019 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 16 |
Material Type: Article
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IMPACT OF SOCIAL MEDIA MARKETING ON THE SALES GROWTH OF FASHION RETAILERS DEALING IN APPARELSAcademy of Marketing Studies journal, 2021-01, Vol.25, p.1-10 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2021 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 17 |
Material Type: Article
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IMPACT OF CUSTOMERS' OPINION ABOUT SOCIAL MEDIA ADVERTISEMENT ON BUYING BEHAVIOUR: MODEL BASED APPROACHAcademy of Marketing Studies journal, 2022-01, Vol.26, p.1-10 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2022 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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Material Type: Article
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UNDERSTANDING CUSTOMER LOYALTY IN THE ONLINE-TO-OFFLINE (O2O) MODEL BY MEASURING EMOTION AND COGNITION IN THE INDIAN CONTEXTAcademy of Marketing Studies journal, 2022-01, Vol.26, p.1-11 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2022 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 19 |
Material Type: Article
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Repositioning Strategies of Social Media Influencing Consumer Predilection of Branded Apparels among Chennai YouthAcademy of Marketing Studies journal, 2022-01, Vol.26 (2) [Peer Reviewed Journal]2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 20 |
Material Type: Article
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TO STUDY THE IMPACT OF INSTAFAMOUS CELEBRITIES ON CONSUMER BUYING BEHAVIORAcademy of Marketing Studies journal, 2020-01, Vol.24 (2), p.1-13 [Peer Reviewed Journal]Copyright Jordan Whitney Enterprises, Inc 2020 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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