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1983 To 1996
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Brand familiarity and confidence as determinants of purchase intention: An empirical test in a multiple brand contextJournal of business research, 1996-10, Vol.37 (2), p.115-120 [Peer Reviewed Journal]1996 ;Copyright Elsevier Sequoia S.A. Oct 1996 ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/0148-2963(96)00056-2Full text available |
| 2 |
Material Type: Article
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Price, Product Information, and Purchase Intention: An Empirical StudyJournal of the Academy of Marketing Science, 1994, Vol.22 (1), p.16-27 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 1994 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070394221002 ;CODEN: JAMSDEFull text available |
| 3 |
Material Type: Article
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Impact of bundle type, price framing and familiarity on purchase intention for the bundleJournal of business research, 1995-05, Vol.33 (1), p.57-66 [Peer Reviewed Journal]1995 ;Copyright Elsevier Sequoia S.A. May 1995 ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/0148-2963(94)00014-6Full text available |
| 4 |
Material Type: Article
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An assessment of the relationship between service quality and customer satisfaction in the formation of consumers' purchase intentionsJournal of retailing, 1994-06, Vol.70 (2), p.163-178 [Peer Reviewed Journal]1994 ;Copyright Elsevier Science Ltd. Summer 1994 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/0022-4359(94)90013-2 ;CODEN: JLREA3Full text available |
| 5 |
Material Type: Article
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Temporal decay in satisfaction - Purchase intention relationshipPsychology & marketing, 1989-09, Vol.6 (3), p.211-227 [Peer Reviewed Journal]Copyright © 1989 Wiley Subscription Services, Inc., A Wiley Company ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.4220060305Full text available |
| 6 |
Material Type: Article
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Service recovery: Impact on satisfaction and intentionsThe Journal of services marketing, 1995-03, Vol.9 (1), p.15-23 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB University Press Limited 1995 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/08876049510079853Full text available |
| 7 |
Material Type: Article
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Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response modePsychology & marketing, 1995-01, Vol.12 (1), p.53-77 [Peer Reviewed Journal]Copyright © 1995 Wiley Periodicals, Inc., A Wiley Company ;Copyright Wiley Periodicals Inc. Jan 1995 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.4220120105Full text available |
| 8 |
Material Type: Article
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A cross-national investigation of the effects of country of origin and brand name on the evaluation of a new carInternational marketing review, , Vol.13 (5), p.76-97 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 1996 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651339610131405Full text available |
| 9 |
Material Type: Article
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Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase IntentionJournal of advertising, 1987-12, Vol.16 (4), p.6-15 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1987 ;Copyright 1987 American Academy of Advertising ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1987.10673090Full text available |
| 10 |
Material Type: Article
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Ethnocentrism of Polish and Russian consumers: are feelings and intentions relatedInternational marketing review, 1995-10, Vol.12 (5), p.35-48 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB University Press Limited 1995 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651339510103047Full text available |
| 11 |
Material Type: Article
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Direct and Indirect Effects of Confidence on Purchase IntentionAdvances in consumer research, 1995-01, Vol.22, p.333 [Peer Reviewed Journal]ISSN: 0098-9258Full text available |
| 12 |
Material Type: Article
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Using self-congruity and ideal congruity to predict purchase intention: A European perspectiveJournal of Euro-marketing, 1996-01, Vol.6 (1), p.41 [Peer Reviewed Journal]Copyright Haworth Press, Inc. 1996 ;ISSN: 1049-6483 ;EISSN: 1528-6967Full text available |
| 13 |
Material Type: Article
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The effect of print advertising's use of sexual themes on brand recall and purchase intention: A product specific investigation of male responsesJournal of applied business research, 1995-07, Vol.11 (3), p.47Copyright Journal of Applied Business Research Summer 1995 ;ISSN: 0892-7626 ;EISSN: 2157-8834Full text available |
| 14 |
Material Type: Article
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The Importance of Product Country of Origin: A Conjoint Analysis of the United States, Canada, Germany and The NetherlandsEuropean journal of marketing, 1994-01, Vol.28 (4), p.5-19 [Peer Reviewed Journal]Copyright MCB University Press Limited 1994 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090569410061150Full text available |
| 15 |
Material Type: Article
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Ramifications of Monitoring Service Quality Through Passively Solicited Customer FeedbackDecision sciences, 1996-12, Vol.27 (4), p.601-622 [Peer Reviewed Journal]Copyright American Institute for Decision Sciences Fall 1996 ;ISSN: 0011-7315 ;EISSN: 1540-5915 ;DOI: 10.1111/j.1540-5915.1996.tb00866.x ;CODEN: DESCDQFull text available |
| 16 |
Material Type: Article
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Understanding Consumers' Behaviour: Can Perceived Risk Theory Help?Management decision, 1992-03, Vol.30 (3), p.26 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB University Press Limited 1992 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251749210013050 ;CODEN: MANDA4Full text available |
| 17 |
Material Type: Article
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An empirical investigation of consumer perceptions of "made in USA" claimsInternational marketing review, 1995-06, Vol.12 (3), p.15-30 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB University Press Limited 1995 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651339510091735Full text available |
| 18 |
Material Type: Article
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A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive ProcessJournal of marketing research, 1983-11, Vol.20 (4), p.393-404 [Peer Reviewed Journal]Copyright 1983 American Marketing Association ;Copyright American Marketing Association Nov 1983 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378302000406 ;CODEN: JMKRAEFull text available |
| 19 |
Material Type: Article
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New product forecasting with a purchase intention surveyThe journal of business forecasting, 1993-10, Vol.12 (3), p.18Copyright Journal of Business Forecasting Fall 1993 ;ISSN: 1930-126XFull text available |
| 20 |
Material Type: Article
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Information search and efficiency of consumer choices of new cars: country‐of‐origin effectsInternational marketing review, 1995, Vol.12 (6), p.47-59 [Peer Reviewed Journal]Copyright MCB University Press Limited 1995 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651339510102958Full text available |
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