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- Peer-reviewed Journals (128)
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Advertising Puffery: The Impact of Using Two-Sided Claims on Product Attitude and Purchase IntentionJournal of advertising, 1987-12, Vol.16 (4), p.6-15 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1987 ;Copyright 1987 American Academy of Advertising ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1987.10673090Full text available |
| 2 |
Material Type: Article
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Responses to Humorous Advertising: The Moderating Effect of Need for CognitionJournal of advertising, 1996-03, Vol.25 (1), p.15-32 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1996 ;Copyright 1996 American Academy of Advertising ;Copyright American Academy of Advertising Spring 1996 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1996.10673493 ;CODEN: JOADD7Full text available |
| 3 |
Material Type: Article
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Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency EffectsJournal of advertising, 1991-06, Vol.20 (2), p.1-14 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1991 ;Copyright 1991 American Academy of Advertising ;Copyright American Academy of Advertising Jun 1991 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1991.10673209 ;CODEN: JOADD7Full text available |
| 4 |
Material Type: Article
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Sex Guilt and Receptivity to Condom AdvertisingJournal of applied social psychology, 1995-08, Vol.25 (16), p.1446-1463 [Peer Reviewed Journal]Copyright Wiley Subscription Services, Inc. Aug 1995 ;ISSN: 0021-9029 ;EISSN: 1559-1816 ;DOI: 10.1111/j.1559-1816.1995.tb02626.x ;CODEN: JASPBXFull text available |
| 5 |
Material Type: Article
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A Model to Explore the Ethics of Erotic Stimuli in Print AdvertisingJournal of business ethics, 1995-07, Vol.14 (7), p.561-569 [Peer Reviewed Journal]Copyright 1995 Kluwer Academic Publishers ;Copyright Kluwer Academic Publishers Group Jul 1995 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/BF00871984 ;CODEN: JBUEDJFull text available |
| 6 |
Material Type: Article
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Contemporary womens evaluation of female role portrayals in advertisingThe Journal of consumer marketing, 1991-01, Vol.8 (1), p.15-28 [Peer Reviewed Journal]Copyright MCB UP Limited (MCB) Winter 1991 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363769110034901Full text available |
| 7 |
Material Type: Article
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A Test of Two Consumer Response Scales in AdvertisingJournal of marketing research, 1985-11, Vol.22 (4), p.447-452 [Peer Reviewed Journal]Copyright 1985 American Marketing Association ;Copyright American Marketing Association Nov 1985 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378502200410 ;CODEN: JMKRAEFull text available |
| 8 |
Material Type: Article
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Moderating disconfirmation of expectations through the use of two-sided appeals: A longitudinal approachJournal of economic psychology, 1987-06, Vol.8 (2), p.237-253 [Peer Reviewed Journal]1987 ;Copyright Elsevier Sequoia S.A. Jun 1987 ;ISSN: 0167-4870 ;EISSN: 1872-7719 ;DOI: 10.1016/0167-4870(87)90022-5Full text available |
| 9 |
Material Type: Article
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Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved AudiencesJournal of marketing research, 1991-11, Vol.28 (4), p.467-474 [Peer Reviewed Journal]Copyright 1991 American Marketing Association ;Copyright American Marketing Association Nov 1991 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379102800408 ;CODEN: JMKRAEFull text available |
| 10 |
Material Type: Article
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Product Novelty: Does it Moderate the Relationship between Ad Attitudes and Brand Attitudes?Journal of advertising, 1987-10, Vol.16 (3), p.39-44 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1987 ;Copyright 1987 American Academy of Advertising ;Copyright American Academy of Advertising 1987 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1987.10673084 ;CODEN: JOADD7Full text available |
| 11 |
Material Type: Article
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An Empirical Examination Of The Structural Antecedents Of AJournal of marketing, 1989-04, Vol.53 (2), p.48 [Peer Reviewed Journal]Copyright American Marketing Association Apr 1989 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 12 |
Material Type: Article
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The Use Of Product Sampling And Advertising: Effects Of SeqJournal of marketing research, 1988-08, Vol.25 (3), p.266 [Peer Reviewed Journal]Copyright American Marketing Association Aug 1988 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;CODEN: JMKRAEFull text available |
| 13 |
Material Type: Article
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The Need For Corporate Advertising In The Financial ServiceThe Journal of services marketing, 1990-04, Vol.4 (2), p.31 [Peer Reviewed Journal]Copyright MCB UP Limited (MCB) Spring 1990 ;ISSN: 0887-6045 ;EISSN: 2054-1651Full text available |
| 14 |
Material Type: Article
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Advertising Puffery: The Impact Of Using Two-Sided Claims OJournal of advertising, 1987-01, Vol.16 (4), p.6 [Peer Reviewed Journal]Copyright American Academy of Advertising 1987 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;CODEN: JOADD7Full text available |
| 15 |
Material Type: Article
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Rating industrial advertisementsIndustrial marketing management, 1984-02, Vol.13 (1), p.43-48 [Peer Reviewed Journal]1984 ;Copyright Elsevier Sequoia S.A. Feb 1984 ;ISSN: 0019-8501 ;EISSN: 1873-2062 ;DOI: 10.1016/0019-8501(84)90007-5 ;CODEN: IMMADXFull text available |
| 16 |
Material Type: Article
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Self-concept and advertising effectiveness: The influence of congruency, conspicuousness, and response modePsychology & marketing, 1995-01, Vol.12 (1), p.53-77 [Peer Reviewed Journal]Copyright © 1995 Wiley Periodicals, Inc., A Wiley Company ;Copyright Wiley Periodicals Inc. Jan 1995 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.4220120105Full text available |
| 17 |
Material Type: Thesises (postgraduate)
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The effect of ad image-brand image incongruenceUnrestricted online access Copyright 1994 Christopher RiquierDigital Resources/Online E-Resources |
| 18 |
Material Type: Article
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Brand Equity, Brand Preference, and Purchase IntentJournal of advertising, 1995-10, Vol.24 (3), p.25-40 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1995 ;Copyright 1995 American Academy of Advertising ;Copyright American Academy of Advertising Fall 1995 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1995.10673481 ;CODEN: JOADD7Full text available |
| 19 |
Material Type: Article
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Source effects in purchase decisions: The impact of physical attractiveness and accent of salespersonInternational journal of research in marketing, 1996-02, Vol.13 (1), p.89-101 [Peer Reviewed Journal]1996 ;Copyright Elsevier Sequoia S.A. Feb 1996 ;ISSN: 0167-8116 ;EISSN: 1873-8001 ;DOI: 10.1016/0167-8116(95)00036-4 ;CODEN: IJRME6Full text available |
| 20 |
Material Type: Article
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Does consumer knowledge affect consumer responses to advertised reference price claims?Psychology & marketing, 1994-05, Vol.11 (3), p.235-251 [Peer Reviewed Journal]Copyright © 1994 Wiley Periodicals, Inc., A Wiley Company ;Copyright Wiley Periodicals Inc. May/Jun 1994 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.4220110304Full text available |
Results 1 - 20 of 136 for All Library Resources
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