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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Price, Product Information, and Purchase Intention: An Empirical StudyJournal of the Academy of Marketing Science, 1994, Vol.22 (1), p.16-27 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 1994 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070394221002 ;CODEN: JAMSDEFull text available |
| 2 |
Material Type: Article
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A Meta-Analysis of Country-Of-Origin EffectsJournal of international business studies, 1995-12, Vol.26 (4), p.883-900 [Peer Reviewed Journal]Copyright 1995 The Academy of International Business ;Copyright Journal of International Business Studies Fourth Quarter 1995 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8490824Full text available |
| 3 |
Material Type: Article
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An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting ContextJournal of marketing, 1989-04, Vol.53 (2), p.48-65 [Peer Reviewed Journal]Copyright 1989 The American Marketing Association ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298905300204Full text available |
| 4 |
Material Type: Article
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An Empirical Comparison of Consumer-Based Measures of Brand EquityMarketing letters, 1996-07, Vol.7 (3), p.237-247 [Peer Reviewed Journal]ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/bf00435740Full text available |
| 5 |
Material Type: Article
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A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive ProcessJournal of marketing research, 1983-11, Vol.20 (4), p.393-404 [Peer Reviewed Journal]Copyright 1983 American Marketing Association ;Copyright American Marketing Association Nov 1983 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378302000406 ;CODEN: JMKRAEFull text available |
| 6 |
Material Type: Article
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Television Commercial Evaluation in the Context of Program Induced Mood: Congruency versus Consistency EffectsJournal of advertising, 1991-06, Vol.20 (2), p.1-14 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1991 ;Copyright 1991 American Academy of Advertising ;Copyright American Academy of Advertising Jun 1991 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1991.10673209 ;CODEN: JOADD7Full text available |
| 7 |
Material Type: Article
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Influence of Involvement, Commitment and Familiarity on Brand Beliefs and Attitudes of Viewers Exposed to Alternative Ad Claim StrategiesJournal of advertising, 1988-06, Vol.17 (2), p.33-43 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1988 ;Copyright 1988 American Academy of Advertising ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1988.10673111Full text available |
| 8 |
Material Type: Article
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Non-price determinants of intention to purchase counterfeit goodsInternational marketing review, 1995-12, Vol.12 (6), p.19-46 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB University Press Limited 1995 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651339510102949Full text available |
| 9 |
Material Type: Article
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Brand Equity, Brand Preference, and Purchase IntentJournal of advertising, 1995-10, Vol.24 (3), p.25-40 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1995 ;Copyright 1995 American Academy of Advertising ;Copyright American Academy of Advertising Fall 1995 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1995.10673481 ;CODEN: JOADD7Full text available |
| 10 |
Material Type: Article
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Measuring Service Quality: A Reexamination and ExtensionJournal of marketing, 1992-07, Vol.56 (3), p.55 [Peer Reviewed Journal]ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1252296Full text available |
| 11 |
Material Type: Article
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Using promotional messages to manage the effects of brand and self-image on brand evaluationsThe Journal of consumer marketing, 1996-06, Vol.13 (3), p.4-18 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 1996 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363769610118921Full text available |
| 12 |
Material Type: Article
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Ethical Judgments of Sexual Appeals in Print AdvertisingJournal of advertising, 1994-09, Vol.23 (3), p.81-90 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1994 ;Copyright 1994 American Academy of Advertising ;Copyright American Academy of Advertising Sep 1994 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1994.10673453 ;CODEN: JOADD7Full text available |
| 13 |
Material Type: Article
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Cross-Cultural Examination of the Fishbein Behavioral Intentions ModelJournal of international business studies, 1991-06, Vol.22 (2), p.289-305 [Peer Reviewed Journal]Copyright 1991 The Academy of International Business ;Copyright Palgrave Macmillan Limited Second Quarter 1991 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8490304Full text available |
| 14 |
Material Type: Article
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Measuring Service Quality: A Reexamination and ExtensionJournal of marketing, 1992-07, Vol.56 (3), p.55-68 [Peer Reviewed Journal]Copyright 1992 The American Marketing Association ;Copyright American Marketing Association Jul 1992 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224299205600304 ;CODEN: JMKTAKFull text available |
| 15 |
Material Type: Article
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The Economic Worth of Celebrity Endorsers: An Event Study AnalysisJournal of marketing, 1995-07, Vol.59 (3), p.56-62 [Peer Reviewed Journal]Copyright 1995 American Marketing Association ;Copyright American Marketing Association Jul 1995 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224299505900305 ;CODEN: JMKTAKFull text available |
| 16 |
Material Type: Article
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Comparative Analysis of the Relative Effectiveness of One- and Two- Sided Communication for Contrasting ProductsJournal of advertising, 1987-03, Vol.16 (1), p.18-68 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1987 ;Copyright 1987 American Academy of Advertising ;Copyright American Academy of Advertising 1987 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1987.10673056 ;CODEN: JOADD7Full text available |
| 17 |
Material Type: Article
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Effects of Price, Brand, and Store Information on Buyers' Product EvaluationsJournal of marketing research, 1991-08, Vol.28 (3), p.307-319 [Peer Reviewed Journal]Copyright 1991 American Marketing Association ;Copyright American Marketing Association Aug 1991 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379102800305 ;CODEN: JMKRAEFull text available |
| 18 |
Material Type: Article
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Relative Importance of Country of Origin, Warranty, andRetail Store Image on Product EvaluationsInternational marketing review, 1989-01, Vol.6 (1) [Peer Reviewed Journal]ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/EUM0000000001501Full text available |
| 19 |
Material Type: Article
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The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing ExplanationsJournal of marketing research, 1986-05, Vol.23 (2), p.130-143 [Peer Reviewed Journal]Copyright 1986 American Marketing Association ;Copyright American Marketing Association May 1986 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378602300205 ;CODEN: JMKRAEFull text available |
| 20 |
Material Type: Article
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Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-Of-Origin Effects [corrected title: Matching Product Category and Country Image Perceptions: A Framework for Managing Country-Of-Origin Effects]Journal of international business studies, 1992-09, Vol.23 (3), p.477-497 [Peer Reviewed Journal]Copyright 1992 The Academy of International Business ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/palgrave.jibs.8490276Full text available |
Results 1 - 20 of 51 for All Library Resources
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