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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive ProcessJournal of marketing research, 1983-11, Vol.20 (4), p.393-404 [Peer Reviewed Journal]Copyright 1983 American Marketing Association ;Copyright American Marketing Association Nov 1983 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378302000406 ;CODEN: JMKRAEFull text available |
| 2 |
Material Type: Article
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Adjusting Stated Intention Measures to Predict Trial Purchase of New Products: A Comparison of Models and MethodsJournal of marketing research, 1989-08, Vol.26 (3), p.336-345 [Peer Reviewed Journal]Copyright 1989 American Marketing Association ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378902600307Full text available |
| 3 |
Material Type: Article
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A Test of Two Consumer Response Scales in AdvertisingJournal of marketing research, 1985-11, Vol.22 (4), p.447-452 [Peer Reviewed Journal]Copyright 1985 American Marketing Association ;Copyright American Marketing Association Nov 1985 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378502200410 ;CODEN: JMKRAEFull text available |
| 4 |
Material Type: Article
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Effects of Omitting Conclusions in Advertisements to Involved and Uninvolved AudiencesJournal of marketing research, 1991-11, Vol.28 (4), p.467-474 [Peer Reviewed Journal]Copyright 1991 American Marketing Association ;Copyright American Marketing Association Nov 1991 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379102800408 ;CODEN: JMKRAEFull text available |
| 5 |
Material Type: Article
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The Use of Product Sampling and Advertising: Effects of Sequence of Exposure and Degree of Advertising Claim Exaggeration on Consumers' Belief Strength, Belief Confidence, and AttitudesJournal of marketing research, 1988-08, Vol.25 (3), p.266-281 [Peer Reviewed Journal]Copyright 1988 American Marketing Association ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378802500304Full text available |
| 6 |
Material Type: Article
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Adjusting Stated Intention Measures To Predict Trial PurchaJournal of marketing research, 1989-08, Vol.26 (3), p.336 [Peer Reviewed Journal]Copyright American Marketing Association Aug 1989 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;CODEN: JMKRAEFull text available |
| 7 |
Material Type: Article
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The Use Of Product Sampling And Advertising: Effects Of SeqJournal of marketing research, 1988-08, Vol.25 (3), p.266 [Peer Reviewed Journal]Copyright American Marketing Association Aug 1988 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;CODEN: JMKRAEFull text available |
| 8 |
Material Type: Article
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Effects of Price, Brand, and Store Information on Buyers' Product EvaluationsJournal of marketing research, 1991-08, Vol.28 (3), p.307-319 [Peer Reviewed Journal]Copyright 1991 American Marketing Association ;Copyright American Marketing Association Aug 1991 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379102800305 ;CODEN: JMKRAEFull text available |
| 9 |
Material Type: Article
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The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing ExplanationsJournal of marketing research, 1986-05, Vol.23 (2), p.130-143 [Peer Reviewed Journal]Copyright 1986 American Marketing Association ;Copyright American Marketing Association May 1986 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378602300205 ;CODEN: JMKRAEFull text available |
| 10 |
Material Type: Article
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Predicting Behavior from Intention-to-Buy Measures: The Parametric CaseJournal of marketing research, 1995-05, Vol.32 (2), p.176 [Peer Reviewed Journal]ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3152046Full text available |
| 11 |
Material Type: Article
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The Information Processing of Coordinated Media CampaignsJournal of marketing research, 1989-05, Vol.26 (2), p.149-163 [Peer Reviewed Journal]Copyright 1989 American Marketing Association ;Copyright American Marketing Association May 1989 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378902600202 ;CODEN: JMKRAEFull text available |
| 12 |
Material Type: Article
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Analysis of Purchase Intent Scales Weighted by Probability of Actual PurchaseJournal of marketing research, 1985-02, Vol.22 (1), p.93-96 [Peer Reviewed Journal]Copyright 1985 American Marketing Association ;Copyright American Marketing Association Feb 1985 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378502200110 ;CODEN: JMKRAEFull text available |
| 13 |
Material Type: Article
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Selected Determinants of Consumer Satisfaction and Complaint ReportsJournal of marketing research, 1983-02, Vol.20 (1), p.21-28 [Peer Reviewed Journal]Copyright 1983 American Marketing Association ;Copyright American Marketing Association Feb 1983 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378302000103 ;CODEN: JMKRAEFull text available |
| 14 |
Material Type: Article
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When Persuasion Goes Undetected: The Case of Comparative AdvertisingJournal of marketing research, 1993-08, Vol.30 (3), p.315-330 [Peer Reviewed Journal]Copyright 1993 American Marketing Association ;Copyright American Marketing Association Aug 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000304 ;CODEN: JMKRAEFull text available |
| 15 |
Material Type: Article
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Predicting Behavior from Intention-to-Buy Measures: The Parametric CaseJournal of marketing research, 1995-05, Vol.32 (2), p.176-191 [Peer Reviewed Journal]Copyright 1995 American Marketing Association ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379503200205Full text available |
| 16 |
Material Type: Article
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Using Segmentation to Improve Sales Forecasts Based on Purchase Intent: Which "Intenders" Actually Buy?Journal of marketing research, 1992-11, Vol.29 (4), p.391-405 [Peer Reviewed Journal]Copyright 1992 American Marketing Association ;Copyright American Marketing Association Nov 1992 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379202900401 ;CODEN: JMKRAEFull text available |
| 17 |
Material Type: Article
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Consumer Involvement and Deception from Implied Advertising ClaimsJournal of marketing research, 1995-08, Vol.32 (3), p.267-279 [Peer Reviewed Journal]Copyright 1995 American Marketing Association ;Copyright American Marketing Association Aug 1995 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379503200303 ;CODEN: JMKRAEFull text available |
| 18 |
Material Type: Article
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The Effects of Length, Content, and Repetition on Television Commercial EffectivenessJournal of marketing research, 1993-02, Vol.30 (1), p.91-104 [Peer Reviewed Journal]Copyright 1993 American Marketing Association ;Copyright American Marketing Association Feb 1993 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379303000108 ;CODEN: JMKRAEFull text available |
| 19 |
Material Type: Article
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Effects of Television Commercial Repetition, Receiver Knowledge, and Commercial Length: A Test of the Two-Factor ModelJournal of marketing research, 1986-02, Vol.23 (1), p.50-61 [Peer Reviewed Journal]Copyright 1986 American Marketing Association ;Copyright American Marketing Association Feb 1986 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378602300106 ;CODEN: JMKRAEFull text available |
| 20 |
Material Type: Article
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Consumer Ethnocentrism: Construction and Validation of the CETSCALEJournal of marketing research, 1987-08, Vol.24 (3), p.280-289 [Peer Reviewed Journal]Copyright 1987 American Marketing Association ;Copyright American Marketing Association Aug 1987 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378702400304 ;CODEN: JMKRAEFull text available |
Results 1 - 20 of 44 for All Library Resources
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