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Results 1 - 20 of 182,920  for All Library Resources

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1
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand Management

The journal of product & brand management, 2017-01, Vol.26 (1), p.2-12 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2017-1398

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2
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0639

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3
Brand authenticity: model development and empirical testing
Brand authenticity: model development and empirical testing
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Brand authenticity: model development and empirical testing

The journal of product & brand management, 2014-05, Vol.23 (3), p.192-199 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0339

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4
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
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Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex

The journal of product & brand management, 2022-06, Vol.31 (5), p.761-779 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-11-2019-2659

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5
Understanding the interplay between brand and innovation management: findings and future research directions
Understanding the interplay between brand and innovation management: findings and future research directions
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Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0445-6 ;CODEN: JAMSDE

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6
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064

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7
Consumer emotional brand attachment with social media brands and social media brand equity
Consumer emotional brand attachment with social media brands and social media brand equity
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Consumer emotional brand attachment with social media brands and social media brand equity

European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511

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8
Antecedents of Green Brand Equity: An Integrated Approach
Antecedents of Green Brand Equity: An Integrated Approach
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Antecedents of Green Brand Equity: An Integrated Approach

Journal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJ

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9
Brand love: development and validation of a practical scale
Brand love: development and validation of a practical scale
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Brand love: development and validation of a practical scale

Marketing letters, 2017-03, Vol.28 (1), p.1-14 [Peer Reviewed Journal]

Springer Science+Business Media 2017 ;Springer Science+Business Media New York 2016 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-016-9406-1

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10
Determinants and outcomes of brand hate
Determinants and outcomes of brand hate
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Determinants and outcomes of brand hate

The journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070

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11
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty

Benchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-06-2021-0365

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12
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

ISBN: 9781637421550 ;ISBN: 1637421559 ;EISBN: 9781637421567 ;EISBN: 1637421567 ;OCLC: 1287679210

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13
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
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Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

European journal of marketing, 2012-07, Vol.46 (7/8), p.922-937 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561211230098

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14
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
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Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

ISBN: 9811274460 ;ISBN: 9789811274466 ;EISBN: 9811274479 ;EISBN: 9789811274473 ;DOI: 10.1142/13375#t=toc

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15
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

ISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=toc

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16
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
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Book 		Add to My Research

Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing

ISBN: 9811274509 ;ISBN: 9789811274503 ;EISBN: 9811274517 ;EISBN: 9789811274510 ;DOI: 10.1142/13377#t=toc

Digital Resources/Online E-Resources

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17
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
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Book 		Add to My Research

Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

ISBN: 9811274487 ;ISBN: 9789811274480 ;EISBN: 9789811274497 ;EISBN: 9811274495 ;DOI: 10.1142/13376#t=toc

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18
Identification of key elements of university brand in brand formation and management existing models
Identification of key elements of university brand in brand formation and management existing models
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Identification of key elements of university brand in brand formation and management existing models

Вестник университета, 2024-03 (2), p.41-51 [Peer Reviewed Journal]

ISSN: 1816-4277 ;EISSN: 2686-8415 ;DOI: 10.26425/1816-4277-2024-2-41-51

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19
Managing brands and customer engagement in online brand communities
Managing brands and customer engagement in online brand communities
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Managing brands and customer engagement in online brand communities

Journal of service management, 2013-06, Vol.24 (3), p.223-244 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 1757-5818 ;EISSN: 1757-5826 ;DOI: 10.1108/09564231311326978

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20
The impact of relational drivers on customer brand engagement and brand outcomes
The impact of relational drivers on customer brand engagement and brand outcomes
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Article 		Add to My Research

The impact of relational drivers on customer brand engagement and brand outcomes

The journal of brand management, 2020-09, Vol.27 (5), p.561-578 [Peer Reviewed Journal]

Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-020-00198-3

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