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Results 1 - 20 of 52,101  for All Library Resources

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1
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0639

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2
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty
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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyalty

Marketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064

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3
Brand authenticity: model development and empirical testing
Brand authenticity: model development and empirical testing
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Brand authenticity: model development and empirical testing

The journal of product & brand management, 2014-05, Vol.23 (3), p.192-199 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0339

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4
Understanding the interplay between brand and innovation management: findings and future research directions
Understanding the interplay between brand and innovation management: findings and future research directions
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Understanding the interplay between brand and innovation management: findings and future research directions

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0445-6 ;CODEN: JAMSDE

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5
Consumer emotional brand attachment with social media brands and social media brand equity
Consumer emotional brand attachment with social media brands and social media brand equity
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Consumer emotional brand attachment with social media brands and social media brand equity

European journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511

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6
Antecedents of Green Brand Equity: An Integrated Approach
Antecedents of Green Brand Equity: An Integrated Approach
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Antecedents of Green Brand Equity: An Integrated Approach

Journal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJ

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7
Brand love: development and validation of a practical scale
Brand love: development and validation of a practical scale
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Brand love: development and validation of a practical scale

Marketing letters, 2017-03, Vol.28 (1), p.1-14 [Peer Reviewed Journal]

Springer Science+Business Media 2017 ;Springer Science+Business Media New York 2016 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-016-9406-1

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8
Determinants and outcomes of brand hate
Determinants and outcomes of brand hate
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Determinants and outcomes of brand hate

The journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070

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9
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service
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Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or Service

ISBN: 9781637421550 ;ISBN: 1637421559 ;EISBN: 9781637421567 ;EISBN: 1637421567 ;OCLC: 1287679210

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10
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
Self-congruity, brand attitude, and brand loyalty: a study on luxury brands
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Self-congruity, brand attitude, and brand loyalty: a study on luxury brands

European journal of marketing, 2012-07, Vol.46 (7/8), p.922-937 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561211230098

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11
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
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Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing

ISBN: 9811274509 ;ISBN: 9789811274503 ;EISBN: 9811274517 ;EISBN: 9789811274510 ;DOI: 10.1142/13377#t=toc

Digital Resources/Online E-Resources

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12
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
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Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

ISBN: 9811274487 ;ISBN: 9789811274480 ;EISBN: 9789811274497 ;EISBN: 9811274495 ;DOI: 10.1142/13376#t=toc

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13
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

ISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=toc

Digital Resources/Online E-Resources

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14
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
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Book 		Add to My Research

Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

ISBN: 9811274460 ;ISBN: 9789811274466 ;EISBN: 9811274479 ;EISBN: 9789811274473 ;DOI: 10.1142/13375#t=toc

Digital Resources/Online E-Resources

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15
Managing brands and customer engagement in online brand communities
Managing brands and customer engagement in online brand communities
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Managing brands and customer engagement in online brand communities

Journal of service management, 2013-06, Vol.24 (3), p.223-244 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;ISSN: 1757-5818 ;EISSN: 1757-5826 ;DOI: 10.1108/09564231311326978

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16
The impact of relational drivers on customer brand engagement and brand outcomes
The impact of relational drivers on customer brand engagement and brand outcomes
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Article 		Add to My Research

The impact of relational drivers on customer brand engagement and brand outcomes

The journal of brand management, 2020-09, Vol.27 (5), p.561-578 [Peer Reviewed Journal]

Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-020-00198-3

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17
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective
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Article 		Add to My Research

The influence of brand experience on brand authenticity and brand love: an empirical study from Asian consumers’ perspective

Asia Pacific journal of marketing and logistics, 2021-04, Vol.33 (5), p.1123-1138 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-02-2020-0123

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18
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity
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Article 		Add to My Research

Reconciling the tension between consistency and relevance: design thinking as a mechanism for brand ambidexterity

Journal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.589-609 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0443-8 ;CODEN: JAMSDE

Full text available

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19
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships
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Article 		Add to My Research

Unpacking brand loyalty in retailing: a three-dimensional approach to customer–brand relationships

International journal of retail & distribution management, 2021-01, Vol.49 (2), p.204-222 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-03-2020-0115

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20
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory
Material Type:
Article 		Add to My Research

Understanding customer brand engagement in brand communities: an application of psychological ownership theory and congruity theory

European journal of marketing, 2021-04, Vol.55 (4), p.969-994 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-04-2018-0290

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