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Results 1 - 20 of 815  for All Library Resources

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1
Consumer-based brand equity: Do brand relationships matter?
Consumer-based brand equity: Do brand relationships matter?
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Consumer-based brand equity: Do brand relationships matter?

Management, 2022, Vol.27 (1), p.191

ISSN: 1331-0194 ;EISSN: 1846-3363 ;DOI: 10.30924/mjcmi.27.1.11

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2
Consumer responsibility for sustainable consumption and the preference for local brands
Consumer responsibility for sustainable consumption and the preference for local brands
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Consumer responsibility for sustainable consumption and the preference for local brands

open access Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades. https://creativecommons.org/licenses/by-nc-nd/4.0

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3
Usage of sentiment analysis in the context of library brand perception
Usage of sentiment analysis in the context of library brand perception
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Usage of sentiment analysis in the context of library brand perception

Bosniaca, 2018, Vol.23 (23), p.17

ISSN: 1512-5033 ;EISSN: 2303-8888 ;DOI: 10.37083/bosn.2018.23.17

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4
You can't spell love without OV
You can't spell love without OV
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You can't spell love without OV

The Courier Press (Online), 2016, p.A.7

Copyright Postmedia Network Inc. Apr 7, 2016 ;ISSN: 0834-7514

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5
Brand i karakteristike potrošača kao pokretača ponašanja prema globalnim i lokalnim brandovima
Brand i karakteristike potrošača kao pokretača ponašanja prema globalnim i lokalnim brandovima
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Brand i karakteristike potrošača kao pokretača ponašanja prema globalnim i lokalnim brandovima

Zbornik radova Ekonomskog fakulteta u Rijeci, 2018, Vol.36 (2), p.619

ISSN: 1331-8004 ;EISSN: 1846-7520 ;DOI: 10.18045/zbefri.2018.2.619 ;CODEN: ZRHRFZ

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6
Consumer-based brand categorization through perceived brand globalness and localness in signalling theory : a mixed-method approach in an emerging market for FMCGs
Consumer-based brand categorization through perceived brand globalness and localness in signalling theory : a mixed-method approach in an emerging market for FMCGs
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Consumer-based brand categorization through perceived brand globalness and localness in signalling theory : a mixed-method approach in an emerging market for FMCGs

open access ADVERTIMENT. Tots els drets reservats. L'accés als continguts d'aquesta tesi doctoral i la seva utilització ha de respectar els drets de la persona autora. Pot ser utilitzada per a consulta o estudi personal, així com en activitats o materials d'investigació i docència en els termes establerts a l'art. 32 del Text Refós de la Llei de Propietat Intel·lectual (RDL 1/1996). Per altres utilitzacions es requereix l'autorització prèvia i expressa de la persona autora. En qualsevol cas, en la utilització dels seus continguts caldrà indicar de forma clara el nom i cognoms de la persona autora i el títol de la tesi doctoral. No s'autoritza la seva reproducció o altres formes d'explotació efectuades amb finalitats de lucre ni la seva comunicació pública des d'un lloc aliè al servei TDX. Tampoc s'autoritza la presentació del seu contingut en una finestra o marc aliè a TDX (framing). Aquesta reserva de drets afecta tant als continguts de la tesi com als seus resums i índexs. https://rightsstatements.org/vocab/InC/1.0

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7
Essays on Consumer Perception - Applications to Inflation, Business-to-Business Brands, and Response Styles
Essays on Consumer Perception - Applications to Inflation, Business-to-Business Brands, and Response Styles
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Essays on Consumer Perception - Applications to Inflation, Business-to-Business Brands, and Response Styles

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8
Assessing Flagship Store Effectiveness :Updating Brand Experience and Its Consequences by Using the Example of two National Brands in the Fast-Moving Consumer Goods Industry
Assessing Flagship Store Effectiveness :Updating Brand Experience and Its Consequences by Using the Example of two National Brands in the Fast-Moving Consumer Goods Industry
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Assessing Flagship Store Effectiveness :Updating Brand Experience and Its Consequences by Using the Example of two National Brands in the Fast-Moving Consumer Goods Industry

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9
Strategies for Building Brand Equity for Unfamiliar Companies
Strategies for Building Brand Equity for Unfamiliar Companies
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Strategies for Building Brand Equity for Unfamiliar Companies

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10
Važnost dimenzija konstrukta zemlje podrijetla u izgradnji marke destinacije
Važnost dimenzija konstrukta zemlje podrijetla u izgradnji marke destinacije
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Važnost dimenzija konstrukta zemlje podrijetla u izgradnji marke destinacije

Market-Tržište, 2022, Vol.33 (2), p.221

ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2021.33.2.221

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11
Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity
Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity
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Econometric Essays on Protecting, Benefiting, and Growing from Customer-based Brand Equity

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12
Rebranding & Pop-Up Shops: Small Businesses and Brand Experience
Rebranding & Pop-Up Shops: Small Businesses and Brand Experience
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Rebranding & Pop-Up Shops: Small Businesses and Brand Experience

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13
City brand image formation by urban heritage initiatives
City brand image formation by urban heritage initiatives
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City brand image formation by urban heritage initiatives

Management, 2020, Vol.25 (Special issue), p.29

ISSN: 1331-0194 ;EISSN: 1846-3363

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14
Destroying and creating equity value through brand management: Positive and negative brand impact assessment by using the VIM modelling approach
Destroying and creating equity value through brand management: Positive and negative brand impact assessment by using the VIM modelling approach
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Destroying and creating equity value through brand management: Positive and negative brand impact assessment by using the VIM modelling approach

Management, 2014, Vol.19 (1), p.213

ISSN: 1331-0194 ;EISSN: 1846-3363

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15
The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands
The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands
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The Role of Self-congruity in Chinese Young Consumers’ Brand Evaluation and Brand Loyalty towards Sportswear Brands

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16
Brand peace
Brand peace
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Brand peace

Unrestricted online access ;ISBN: 9780987628800 ;ISBN: 0987628801 ;DOI: 10.25954/c8dd-p487

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17
Ekvilibrij korporativne marke: analiza identiteta
Ekvilibrij korporativne marke: analiza identiteta
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Ekvilibrij korporativne marke: analiza identiteta

Oeconomica Jadertina, 2018, Vol.8 (2), p.0

ISSN: 1848-4956 ;EISSN: 1848-1035

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18
Nepodudarnost u nazivima marke i njezin utjecaj na preferenciju potrošača
Nepodudarnost u nazivima marke i njezin utjecaj na preferenciju potrošača
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Nepodudarnost u nazivima marke i njezin utjecaj na preferenciju potrošača

Market-Tržište, 2019, Vol.31 (1), p.83

ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2019.31.1.83

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19
Strategia co-brandingu w kontekście zarządzania strategicznego. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2016, Nr 444, s. 166-178
Strategia co-brandingu w kontekście zarządzania strategicznego. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2016, Nr 444, s. 166-178
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Strategia co-brandingu w kontekście zarządzania strategicznego. Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu = Research Papers of Wrocław University of Economics, 2016, Nr 444, s. 166-178

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20
Brand peace
Brand peace
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Brand peace

Unrestricted online access ;DOI: 10.25954/wb28-df12

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