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Results 1 - 20 of 1,915  for All Library Resources

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1
Measuring brand association strength with EEG: A single-trial N400 ERP study
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Measuring brand association strength with EEG: A single-trial N400 ERP study

PloS one, 2019-06, Vol.14 (6), p.e0217125-e0217125 [Peer Reviewed Journal]

COPYRIGHT 2019 Public Library of Science ;COPYRIGHT 2019 Public Library of Science ;2019 Camarrone, Van Hulle. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019 Camarrone, Van Hulle 2019 Camarrone, Van Hulle ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0217125 ;PMID: 31181083

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2
Sensory brand experience and brand loyalty: Mediators and gender differences
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Sensory brand experience and brand loyalty: Mediators and gender differences

Acta psychologica, 2024-04, Vol.244, p.104191-104191, Article 104191 [Peer Reviewed Journal]

2024 The Authors ;Copyright © 2024 The Authors. Published by Elsevier B.V. All rights reserved. ;ISSN: 0001-6918 ;EISSN: 1873-6297 ;DOI: 10.1016/j.actpsy.2024.104191 ;PMID: 38364635

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3
Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach
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Sustainable customer retention through social media marketing activities using hybrid SEM-neural network approach

PloS one, 2022-03, Vol.17 (3), p.e0264899-e0264899 [Peer Reviewed Journal]

COPYRIGHT 2022 Public Library of Science ;2022 Yang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Yang et al 2022 Yang et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0264899 ;PMID: 35245323

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4
Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing
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Objective measures of emotion related to brand attitude: a new way to quantify emotion-related aspects relevant to marketing

PloS one, 2011-11, Vol.6 (11), p.e26782-e26782 [Peer Reviewed Journal]

COPYRIGHT 2011 Public Library of Science ;COPYRIGHT 2011 Public Library of Science ;2011 Walla et al. This is an open-access article distributed under the terms of the Creative Commons Attribution License: https://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;Walla et al. 2011 ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0026782 ;PMID: 22073192

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5
Effects of Parent Brand Equity on Perceived Fit and Customer Behavior of Extended Brand-Focused on MICE Destination
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Effects of Parent Brand Equity on Perceived Fit and Customer Behavior of Extended Brand-Focused on MICE Destination

International journal of environmental research and public health, 2022-04, Vol.19 (8), p.4540 [Peer Reviewed Journal]

2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph19084540 ;PMID: 35457408

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6
The (In)effectiveness of Attention Guidance Methods for Enhancing Brand Memory in 360° Video
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Article
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The (In)effectiveness of Attention Guidance Methods for Enhancing Brand Memory in 360° Video

Sensors (Basel, Switzerland), 2022-11, Vol.22 (22), p.8809 [Peer Reviewed Journal]

COPYRIGHT 2022 MDPI AG ;2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 1424-8220 ;EISSN: 1424-8220 ;DOI: 10.3390/s22228809 ;PMID: 36433406

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7
Lamborghini brand sharing and cigarette advertising
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Article
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Lamborghini brand sharing and cigarette advertising

Tobacco control, 2018-03, Vol.27 (2), p.237-239 [Peer Reviewed Journal]

Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted. ;Copyright: 2018 © Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted. ;Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2018. All rights reserved. No commercial use is permitted unless otherwise expressly granted. 2018 ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2016-053493 ;PMID: 28270537

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8
Levels of selected carcinogens and toxicants in vapour from electronic cigarettes
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Article
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Levels of selected carcinogens and toxicants in vapour from electronic cigarettes

Tobacco control, 2014-03, Vol.23 (2), p.133-139 [Peer Reviewed Journal]

Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions ;2014 BMJ Publishing Group ;Copyright: 2014 Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2012-050859 ;PMID: 23467656

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9
Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium?
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Article
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Can Environmentally Sustainable Development and Green Innovation of Hotels Trigger the Formation of a Positive Brand and Price Premium?

International journal of environmental research and public health, 2021-03, Vol.18 (6), p.3275 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2021 by the authors. 2021 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph18063275 ;PMID: 33809991

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10
Individual pupil size changes as a robust indicator of cognitive familiarity differences
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Article
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Individual pupil size changes as a robust indicator of cognitive familiarity differences

PloS one, 2022-01, Vol.17 (1), p.e0262753-e0262753 [Peer Reviewed Journal]

COPYRIGHT 2022 Public Library of Science ;2022 Franzen et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 Franzen et al 2022 Franzen et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0262753 ;PMID: 35061832

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11
The same video game in 2D, 3D or virtual reality - How does technology impact game evaluation and brand placements?
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Article
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The same video game in 2D, 3D or virtual reality - How does technology impact game evaluation and brand placements?

PloS one, 2018-07, Vol.13 (7), p.e0200724-e0200724 [Peer Reviewed Journal]

COPYRIGHT 2018 Public Library of Science ;COPYRIGHT 2018 Public Library of Science ;2018 Roettl, Terlutter. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2018 Roettl, Terlutter 2018 Roettl, Terlutter ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0200724 ;PMID: 30028839

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12
The effects of tech and non-tech innovation on brand equity in China: The role of institutional environments
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Article
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The effects of tech and non-tech innovation on brand equity in China: The role of institutional environments

PloS one, 2019-05, Vol.14 (5), p.e0215634-e0215634 [Peer Reviewed Journal]

COPYRIGHT 2019 Public Library of Science ;COPYRIGHT 2019 Public Library of Science ;2019 Yao et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019 Yao et al 2019 Yao et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0215634 ;PMID: 31067219

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13
Assessing tobacco marketing receptivity among youth: integrating point of sale marketing, cigarette package branding and branded merchandise
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Article
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Assessing tobacco marketing receptivity among youth: integrating point of sale marketing, cigarette package branding and branded merchandise

Tobacco control, 2016-11, Vol.25 (6), p.648-655 [Peer Reviewed Journal]

Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing ;2016 BMJ Publishing Group ;Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/. ;Copyright: 2016 Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2015-052498 ;PMID: 26427528

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14
Children's Exposure to Television Food Advertising Contributes to Strong Brand Attachments
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Article
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Children's Exposure to Television Food Advertising Contributes to Strong Brand Attachments

International journal of environmental research and public health, 2019-07, Vol.16 (13), p.2358 [Peer Reviewed Journal]

2019. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019 by the authors. 2019 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph16132358 ;PMID: 31277287

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15
The Antecedents and Consequences of Travelers' Well-Being Perceptions: Focusing on Chinese Tourist Shopping at a Duty Free
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Article
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The Antecedents and Consequences of Travelers' Well-Being Perceptions: Focusing on Chinese Tourist Shopping at a Duty Free

International journal of environmental research and public health, 2019-12, Vol.16 (24), p.5081 [Peer Reviewed Journal]

2019. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019 by the authors. 2019 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph16245081 ;PMID: 31842426

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16
The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry
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Article
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The Effects of Types of Service Providers on Experience Economy, Brand Attitude, and Brand Loyalty in the Restaurant Industry

International journal of environmental research and public health, 2022-03, Vol.19 (6), p.3430 [Peer Reviewed Journal]

2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2022 by the authors. 2022 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph19063430 ;PMID: 35329117

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17
The impact of brand trust on consumers' behavior toward agricultural products' regional public brand
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Article
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The impact of brand trust on consumers' behavior toward agricultural products' regional public brand

PloS one, 2023-11, Vol.18 (11), p.e0295133-e0295133 [Peer Reviewed Journal]

Copyright: © 2023 Liu, Wang. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2023 Public Library of Science ;2023 Liu, Wang 2023 Liu, Wang ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0295133 ;PMID: 38032999

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18
Brand trust and image: effects on customer satisfaction
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Article
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Brand trust and image: effects on customer satisfaction

International journal of health care quality assurance, 2017-08, Vol.30 (7), p.580-590 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0952-6862 ;EISSN: 1758-6542 ;DOI: 10.1108/IJHCQA-04-2016-0054 ;PMID: 28809590

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19
Brand discrimination: an implicit measure of the strength of mental brand representations
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Brand discrimination: an implicit measure of the strength of mental brand representations

PloS one, 2015-03, Vol.10 (3), p.e0121373-e0121373 [Peer Reviewed Journal]

COPYRIGHT 2015 Public Library of Science ;COPYRIGHT 2015 Public Library of Science ;2015 Friedman, Leclercq. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2015 Friedman, Leclercq 2015 Friedman, Leclercq ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0121373 ;PMID: 25803845

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20
Patents And Regulatory Exclusivities On Inhalers For Asthma And COPD, 1986–2020
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Article
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Patents And Regulatory Exclusivities On Inhalers For Asthma And COPD, 1986–2020

Health affairs (Millwood, Va.), 2022-06, Vol.41 (6), p.787-14 [Peer Reviewed Journal]

Copyright The People to People Health Foundation, Inc., Project HOPE Jun 2022 ;ISSN: 0278-2715 ;EISSN: 2694-233X ;DOI: 10.1377/hlthaff.2021.01874

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