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1
Influencer: The Science Behind Swaying Others
Influencer: The Science Behind Swaying Others
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Influencer: The Science Behind Swaying Others

ISBN: 1000317862 ;ISBN: 0367481162 ;ISBN: 100031717X ;ISBN: 0367468492 ;ISBN: 9781000317176 ;ISBN: 9781003037767 ;ISBN: 1003037763 ;ISBN: 9781000317862 ;ISBN: 9780367481162 ;ISBN: 9780367468491 ;DOI: 10.4324/9781003037767

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2
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
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Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing

ISBN: 9811274509 ;ISBN: 9789811274503 ;EISBN: 9811274517 ;EISBN: 9789811274510 ;DOI: 10.1142/13377#t=toc

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3
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
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Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

ISBN: 9811274487 ;ISBN: 9789811274480 ;EISBN: 9789811274497 ;EISBN: 9811274495 ;DOI: 10.1142/13376#t=toc

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4
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

ISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=toc

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5
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
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Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

ISBN: 9811274460 ;ISBN: 9789811274466 ;EISBN: 9811274479 ;EISBN: 9789811274473 ;DOI: 10.1142/13375#t=toc

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6
Online influencer marketing
Online influencer marketing
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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

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7
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
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Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

ISBN: 9780470639337 ;ISBN: 0470639334 ;ISBN: 0470939729 ;ISBN: 9780470939727 ;ISBN: 9780470939734 ;ISBN: 0470939737 ;EISBN: 0470939729 ;EISBN: 9780470939727 ;EISBN: 0470939737 ;EISBN: 9780470939734 ;OCLC: 700704014 ;LCCallNum: HF5415.1265.G554

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8
Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds
Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds
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Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds

ISBN: 9781839096013 ;ISBN: 1839096012 ;EISBN: 9781839096020 ;EISBN: 1839096020 ;OCLC: 1152057933

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9
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

ISBN: 9781032260310 ;ISBN: 1032260351 ;ISBN: 1003286186 ;ISBN: 9781032260358 ;ISBN: 1032260319 ;ISBN: 9781003286189 ;DOI: 10.4324/9781003286189

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10
Social Marketing to Protect the Environment: What Works
Social Marketing to Protect the Environment: What Works
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Social Marketing to Protect the Environment: What Works

Copyright © 2012 by SAGE Publications, Inc. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. ;ISBN: 9781412991292 ;ISBN: 1412991293 ;EISBN: 1452224315 ;EISBN: 9781452224312 ;EISBN: 9781483349466 ;EISBN: 1483349462 ;EISBN: 1452238537 ;EISBN: 9781452238531 ;DOI: 10.4135/9781483349466 ;OCLC: 872672201

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11
Business-to-business referral as digital coopetition strategy
Business-to-business referral as digital coopetition strategy
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Business-to-business referral as digital coopetition strategy

European journal of marketing, 2020-06, Vol.54 (6), p.1181-1203 [Peer Reviewed Journal]

Ying Zhu, Valerie Lynette Wang, Yong Jian Wang and Jim Nastos. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2019-0011

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12
Compensatory word of mouth as symbolic self-completion
Compensatory word of mouth as symbolic self-completion
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Compensatory word of mouth as symbolic self-completion

European journal of marketing, 2020-04, Vol.54 (4), p.671-690 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2018-0206

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13
Don’t you (forget about me)
Don’t you (forget about me)
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Don’t you (forget about me)

European journal of marketing, 2020-04, Vol.54 (4), p.761-790 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2018-0324

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14
Analysis of Arc’Teryx Marketing Strategy and Suggestions for the Operating Risks
Analysis of Arc’Teryx Marketing Strategy and Suggestions for the Operating Risks
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Analysis of Arc’Teryx Marketing Strategy and Suggestions for the Operating Risks

SHS Web of Conferences, 2024, Vol.181, p.1001 [Peer Reviewed Journal]

2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202418101001

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15
Digital Sport Marketing: Concepts, Cases, and Conversations
Digital Sport Marketing: Concepts, Cases, and Conversations
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Digital Sport Marketing: Concepts, Cases, and Conversations

The sport journal, 2023-12 [Peer Reviewed Journal]

COPYRIGHT 2023 United States Sports Academy ;ISSN: 1543-9518 ;EISSN: 1543-9518

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16
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00920-4

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17
Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions
Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions
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Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions

Tourism & management studies, 2022-01, Vol.18 (3), p.37-47 [Peer Reviewed Journal]

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2182-8466 ;ISSN: 2182-8458 ;EISSN: 2182-8466 ;DOI: 10.18089/tms.2022.180303

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18
Getting Past the Crisis: Marketing Communication of University Sustainability
Getting Past the Crisis: Marketing Communication of University Sustainability
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Getting Past the Crisis: Marketing Communication of University Sustainability

Innovar : revista de ciencias administrativas y sociales, 2023-03, Vol.33 (87), p.109-122 [Peer Reviewed Journal]

ISSN: 0121-5051

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19
Main Factors that Explain Organic Food Purchase Intention: A Systematic Review
Main Factors that Explain Organic Food Purchase Intention: A Systematic Review
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Main Factors that Explain Organic Food Purchase Intention: A Systematic Review

Innovar : revista de ciencias administrativas y sociales, 2023-03, Vol.33 (87), p.93-108 [Peer Reviewed Journal]

ISSN: 0121-5051

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20
IS MARKETING A SCIENCE OR AN INSTRUMENTAL AND SOCIOTECHNICAL METHOD OF SHAPING THE ACTIVITIES OF MARKET, PUBLIC NON-MARKET AND POLITICAL ORGANISATIONS?
IS MARKETING A SCIENCE OR AN INSTRUMENTAL AND SOCIOTECHNICAL METHOD OF SHAPING THE ACTIVITIES OF MARKET, PUBLIC NON-MARKET AND POLITICAL ORGANISATIONS?
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IS MARKETING A SCIENCE OR AN INSTRUMENTAL AND SOCIOTECHNICAL METHOD OF SHAPING THE ACTIVITIES OF MARKET, PUBLIC NON-MARKET AND POLITICAL ORGANISATIONS?

Economic and Regional Studies (Studia Ekonomiczne i Regionalne), 2023-06, Vol.16 (2), p.330-347 [Peer Reviewed Journal]

ISSN: 2083-3725 ;DOI: 10.22004/ag.econ.339223

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