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1
Online influencer marketing
Online influencer marketing
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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

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2
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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3
Research in marketing strategy
Research in marketing strategy
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Research in marketing strategy

Journal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.4-29 [Peer Reviewed Journal]

Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0598-1

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4
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Export marketing strategy implementation, export marketing capabilities, and export venture performance
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Export marketing strategy implementation, export marketing capabilities, and export venture performance

Journal of the Academy of Marketing Science, 2012-03, Vol.40 (2), p.271-289 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0275-0 ;CODEN: JAMSDE

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5
Personalized mobile marketing strategies
Personalized mobile marketing strategies
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Personalized mobile marketing strategies

Journal of the Academy of Marketing Science, 2020, Vol.48 (1), p.64-78 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00693-3

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6
Integrating the Principles of Green Marketing by Using Big Data. Good Practices
Integrating the Principles of Green Marketing by Using Big Data. Good Practices
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Integrating the Principles of Green Marketing by Using Big Data. Good Practices

Amfiteatru economic, 2019-02, Vol.21 (50), p.258-269 [Peer Reviewed Journal]

2019. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1582-9146 ;ISSN: 2247-9104 ;EISSN: 2247-9104 ;DOI: 10.24818/EA/2019/50/258

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7
Upper echelons research in marketing
Upper echelons research in marketing
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Upper echelons research in marketing

Journal of the Academy of Marketing Science, 2021, Vol.49 (1), p.198-219 [Peer Reviewed Journal]

Academy of Marketing Science 2020 ;COPYRIGHT 2021 Springer ;Academy of Marketing Science 2020. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00724-4

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8
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions
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Revisiting international marketing strategy in a digital era: Opportunities, challenges, and research directions

International marketing review, 2020-05, Vol.37 (3), p.405-424 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2019-0080

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9
How artificial intelligence will change the future of marketing
How artificial intelligence will change the future of marketing
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How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.24-42 [Peer Reviewed Journal]

The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00696-0

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10
Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile's Food Marketing Law: A Pre- and Post-Quantitative Content Analysis
Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile's Food Marketing Law: A Pre- and Post-Quantitative Content Analysis
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Prevalence of Child-Directed Marketing on Breakfast Cereal Packages before and after Chile's Food Marketing Law: A Pre- and Post-Quantitative Content Analysis

International journal of environmental research and public health, 2019-11, Vol.16 (22), p.4501 [Peer Reviewed Journal]

2019. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2019 by the authors. 2019 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph16224501 ;PMID: 31731577

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11
Marketing Systems—A Core Macromarketing Concept
Marketing Systems—A Core Macromarketing Concept
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Marketing Systems—A Core Macromarketing Concept

Journal of macromarketing, 2007-09, Vol.27 (3), p.227-242 [Peer Reviewed Journal]

Copyright SAGE PUBLICATIONS, INC. Sep 2007 ;ISSN: 0276-1467 ;EISSN: 1552-6534 ;DOI: 10.1177/0276146707302836

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12
Endogeneity and marketing strategy research: an overview
Endogeneity and marketing strategy research: an overview
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Endogeneity and marketing strategy research: an overview

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.479-498 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00630-4

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13
Planning a goal-oriented B2B content marketing strategy
Planning a goal-oriented B2B content marketing strategy
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Planning a goal-oriented B2B content marketing strategy

Marketing intelligence & planning, 2020-10, Vol.38 (7), p.1007-1020

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-11-2019-0559

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14
Content marketing capability building: a conceptual framework
Content marketing capability building: a conceptual framework
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Content marketing capability building: a conceptual framework

Journal of research in interactive marketing, 2020-04, Vol.14 (1), p.133-151 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2018-0082

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15
Marketing and business performance
Marketing and business performance
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Marketing and business performance

Journal of the Academy of Marketing Science, 2012, Vol.40 (1), p.102-119 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0279-9 ;CODEN: JAMSDE

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16
Toward a theory of customer engagement marketing
Toward a theory of customer engagement marketing
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Toward a theory of customer engagement marketing

Journal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.312-335 [Peer Reviewed Journal]

Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0509-2 ;CODEN: JAMSDE

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17
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing
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Research framework, strategies, and applications of intelligent agent technologies (IATs) in marketing

Journal of the Academy of Marketing Science, 2016, Vol.44 (1), p.24-45 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2016 Springer ;Academy of Marketing Science 2016 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0426-9 ;CODEN: JAMSDE

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18
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing
Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing
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Patient Influencers: The Next Frontier in Direct-to-Consumer Pharmaceutical Marketing

Journal of medical Internet research, 2022-03, Vol.24 (3), p.e29422-e29422 [Peer Reviewed Journal]

Erin Willis, Marjorie Delbaere. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 01.03.2022. ;COPYRIGHT 2022 Journal of Medical Internet Research ;2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;Erin Willis, Marjorie Delbaere. Originally published in the Journal of Medical Internet Research (https://www.jmir.org), 01.03.2022. 2022 ;ISSN: 1438-8871 ;ISSN: 1439-4456 ;EISSN: 1438-8871 ;DOI: 10.2196/29422 ;PMID: 35230241

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19
Understanding loyalty program effectiveness: managing target and bystander effects
Understanding loyalty program effectiveness: managing target and bystander effects
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Article 		Add to My Research

Understanding loyalty program effectiveness: managing target and bystander effects

Journal of the Academy of Marketing Science, 2016-01, Vol.44 (1), p.88-107 [Peer Reviewed Journal]

Academy of Marketing Science 2014 ;COPYRIGHT 2016 Springer ;Academy of Marketing Science 2016 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-014-0405-6 ;CODEN: JAMSDE

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20
Theoretical underpinnings of research in strategic marketing: a commentary
Theoretical underpinnings of research in strategic marketing: a commentary
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Theoretical underpinnings of research in strategic marketing: a commentary

Journal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.30-36 [Peer Reviewed Journal]

Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0612-7

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