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1	Material Type: Article	Social representations of marketing work: advertising workers and social media European journal of marketing, 2019-06, Vol.53 (5), p.830-847 [Peer Reviewed Journal] Robert Cluley and William Green. ;Robert Cluley and William Green. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2016-0682 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
2	Material Type: Article	Consumers’ responses to mobile app advertisements during holiday periods The Journal of consumer marketing, 2020-04, Vol.37 (3), p.341-352 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-03-2019-3137 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
3	Material Type: Article	Teach students to communicate a brand story with transmedia storytelling Journal of research in interactive marketing, 2016-01, Vol.10 (2), p.86-101 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-01-2015-0004 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
4	Material Type: Article	INFORMATION ANALYSIS OF EXPERIENTIAL MARKETING ACTIVITY PERFORMED BY ROMANIAN MARKETING AGENCIES Bulletin of the Transilvania University of Brașov. Series V, Economic science, 2021-12, Vol.14(63) (2), p.9-16 2021. This work is published under http://webbut.unitbv.ro/bulletin/Series%20V/Series%20V.html (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2065-2194 ;EISSN: 2065-2208 ;DOI: 10.31926/but.es.2021.14.63.2.1 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
5	Material Type: Article	ADVERTISING STRATEGY ACCORDING TO THE CONCEPT OF THE FCB MODEL IN THE CONDITIONS OF THE VARIOUS GENERATIONS E+M ekonomie a management, 2021-10, Vol.24 (4), p.189-205 [Peer Reviewed Journal] COPYRIGHT 2021 Technical University of Liberec ;Copyright Technical University of Liberec 2021 ;ISSN: 1212-3609 ;EISSN: 2336-5064 ;DOI: 10.15240/tul/001/2021-4-012 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
6	Material Type: Book	Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector 1997 Aino Halinen ;ISBN: 9780415146074 ;ISBN: 0415146070 ;EISBN: 0203025512 ;EISBN: 9780203025512 ;EISBN: 9781134758142 ;EISBN: 1134758146 ;EISBN: 9781134758135 ;EISBN: 1134758138 ;EISBN: 9780415146074 ;EISBN: 0415146070 ;DOI: 10.4324/9780203025512 ;OCLC: 70721560 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
7	Material Type: Article	Marketing agency – client relationships: towards a research agenda European journal of marketing, 2017-01, Vol.51 (7/8), p.1197-1223 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2015-0712 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
8	Material Type: Article	How to achieve true integration: the impact of integrated marketing communication on the client/agency relationship Journal of marketing management, 2019-02, Vol.35 (3-4), p.231-252 [Peer Reviewed Journal] 2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2019 ;ISSN: 0267-257X ;EISSN: 1472-1376 ;DOI: 10.1080/0267257X.2019.1576755 Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	Brand Communication in Social Media: A Research Agenda Journal of advertising, 2019-01, Vol.48 (1), p.14-26 [Peer Reviewed Journal] 2019 The Author(s). Published with license by Taylor and Francis Group, LLC 2019 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2019.1588808 Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
10	Material Type: Article	Employer brand trust and affect: linking brand personality to employer brand attractiveness European journal of marketing, 2014-01, Vol.48 (1/2), p.218-236 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2012-0113 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	Exploring relationship satisfaction between global professional service firms and local clients in emerging markets Journal of international business studies, 2010-09, Vol.41 (7), p.1198-1217 [Peer Reviewed Journal] Copyright © 2010 Academy of International Business ;Academy of International Business 2009 ;Academy of International Business 2010 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2009.78 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
12	Material Type: Article	The impact of creative competence and project management on longevity of the client-advertising agency relationship The Journal of business & industrial marketing, 2016-03, Vol.31 (2), p.274-286 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-11-2014-0220 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
13	Material Type: Article	Influencer Celebrification: How Social Media Influencers Acquire Celebrity Capital Journal of advertising, 2021-10, Vol.50 (5), p.528-547 [Peer Reviewed Journal] Copyright © 2021, The Author(s). Published with license by Taylor & Francis Group, LLC 2021 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2021.1977737 Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
14	Material Type: Article	El logo, el branding y su inuencia en la marca. Caso de estudio: el logosímbolo de Ecopetrol 2003 Signo y pensamiento, 2019-07, Vol.38 (75), p.1-16 [Peer Reviewed Journal] 2019. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0120-4823 ;EISSN: 2027-2731 ;DOI: 10.11l44/Javeriana.syp38-75.lbim Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	The internal and external challenges facing clients in implementing IMC European journal of marketing, 2017-01, Vol.51 (3), p.511-527 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2015-0621 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	Advertising and marketing archives and ephemera at the Harvard libraries: discovery and opportunity Journal of historical research in marketing, 2021-03, Vol.13 (1), p.1-17 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1755-750X ;EISSN: 1755-7518 ;DOI: 10.1108/JHRM-11-2019-0043 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
17	Material Type: Article	Mapping and leveraging influencers in social media to shape corporate brand perceptions Corporate communications, 2011-08, Vol.16 (3), p.184-191 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1356-3289 ;EISSN: 1758-6046 ;DOI: 10.1108/13563281111156853 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	ADDYs Subtracted Arkansas business, 2020-02, Vol.37 (7), p.5 COPYRIGHT 2020 Journal Publishing, Inc. ;ISSN: 1053-6582 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
19	Material Type: Article	Big and little planning (planning of both local and global marketing and advertising strategies) Strategic direction (Bradford, England), 2012-08, Vol.28 (8) [Peer Reviewed Journal] Emerald Group Publishing Limited ;ISSN: 0258-0543 ;EISSN: 1758-8588 ;DOI: 10.1108/sd.2012.05628haa.018 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	The Current State of Advertising Ethics: Industry and Academic Perspectives Journal of advertising, 2009-04, Vol.38 (1), p.83-108 [Peer Reviewed Journal] Copyright Taylor & Francis Group, LLC 2009 ;Copyright 2009 American Academy of Advertising ;COPYRIGHT 2009 Taylor & Francis Group LLC ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.2753/JOA0091-3367380106 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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Results 1 - 20 of 39,321 for All Library Resources

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-03-2019-3137

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-01-2015-0004

COPYRIGHT 2021 Technical University of Liberec ;Copyright Technical University of Liberec 2021 ;ISSN: 1212-3609 ;EISSN: 2336-5064 ;DOI: 10.15240/tul/001/2021-4-012

1997 Aino Halinen ;ISBN: 9780415146074 ;ISBN: 0415146070 ;EISBN: 0203025512 ;EISBN: 9780203025512 ;EISBN: 9781134758142 ;EISBN: 1134758146 ;EISBN: 9781134758135 ;EISBN: 1134758138 ;EISBN: 9780415146074 ;EISBN: 0415146070 ;DOI: 10.4324/9780203025512 ;OCLC: 70721560

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2015-0712

2019 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2019 ;ISSN: 0267-257X ;EISSN: 1472-1376 ;DOI: 10.1080/0267257X.2019.1576755

2019 The Author(s). Published with license by Taylor and Francis Group, LLC 2019 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2019.1588808

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2012-0113

Copyright © 2010 Academy of International Business ;Academy of International Business 2009 ;Academy of International Business 2010 ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/jibs.2009.78

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-11-2014-0220

Copyright © 2021, The Author(s). Published with license by Taylor & Francis Group, LLC 2021 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2021.1977737

2019. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0120-4823 ;EISSN: 2027-2731 ;DOI: 10.11l44/Javeriana.syp38-75.lbim

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2015-0621

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1755-750X ;EISSN: 1755-7518 ;DOI: 10.1108/JHRM-11-2019-0043

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1356-3289 ;EISSN: 1758-6046 ;DOI: 10.1108/13563281111156853

COPYRIGHT 2020 Journal Publishing, Inc. ;ISSN: 1053-6582

Emerald Group Publishing Limited ;ISSN: 0258-0543 ;EISSN: 1758-8588 ;DOI: 10.1108/sd.2012.05628haa.018

Copyright Taylor & Francis Group, LLC 2009 ;Copyright 2009 American Academy of Advertising ;COPYRIGHT 2009 Taylor & Francis Group LLC ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.2753/JOA0091-3367380106

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