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Results 1 - 20 of 421  for All Library Resources

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Refined by: Journal Title: The Journal Of Consumer Marketing remove
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1
Consumer behavior and purchase intention for organic food
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Article
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Consumer behavior and purchase intention for organic food

The Journal of consumer marketing, 2012-09, Vol.29 (6), p.412-422 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761211259223

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2
Consumer purchase intention for organic personal care products
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Article
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Consumer purchase intention for organic personal care products

The Journal of consumer marketing, , Vol.28 (1), p.40-47 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761111101930

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3
Measuring psychographics to assess purchase intention and willingness to pay
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Article
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Measuring psychographics to assess purchase intention and willingness to pay

The Journal of consumer marketing, 2012-06, Vol.29 (4), p.280-292 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761211237353

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4
Exploring young consumers’ trust and purchase intention of organic cotton apparel
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Article
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Exploring young consumers’ trust and purchase intention of organic cotton apparel

The Journal of consumer marketing, 2018-11, Vol.35 (5), p.522-532 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2017-2176

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5
Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?
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Article
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Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?

The Journal of consumer marketing, 2023-02, Vol.40 (2), p.248-259 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2021-4611

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6
Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination
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Article
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Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination

The Journal of consumer marketing, 2018-11, Vol.35 (5), p.533-542 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2017-2081

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7
The impact of cultural variability on brand stereotype, emotion and purchase intention
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Article
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The impact of cultural variability on brand stereotype, emotion and purchase intention

The Journal of consumer marketing, 2023-01, Vol.40 (1), p.112-123 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-01-2022-5121

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8
Antecedents of Chinese adolescents’ purchase intention for local brands: the moderating influence of materialistic values
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Article
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Antecedents of Chinese adolescents’ purchase intention for local brands: the moderating influence of materialistic values

The Journal of consumer marketing, 2016-01, Vol.33 (4), p.292-301 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-07-2014-1045

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9
Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?
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Article
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Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?

The Journal of consumer marketing, 2021-11, Vol.38 (7), p.813-827 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2020-4100

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10
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
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Article
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How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention

The Journal of consumer marketing, 2015-09, Vol.32 (6), p.432-440 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1187

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11
Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model
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Article
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Purchase intention of Chinese consumers toward a US apparel brand: a test of a composite behavior intention model

The Journal of consumer marketing, 2011-05, Vol.28 (3), p.187-199 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761111127617

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12
An investigation of the effects of product recalls on brand commitment and purchase intention
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Article
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An investigation of the effects of product recalls on brand commitment and purchase intention

The Journal of consumer marketing, 2015-01, Vol.32 (1), p.1-14 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2014-1000

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13
Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer
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Article
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Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer

The Journal of consumer marketing, 2016-01, Vol.33 (6), p.469-478 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2015-1546

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14
The interactive influence of country of origin of brand and product involvement on purchase intention
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Article
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The interactive influence of country of origin of brand and product involvement on purchase intention

The Journal of consumer marketing, , Vol.27 (2), p.180-188 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761011027277

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15
Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China
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Article
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Relations among attractiveness of endorsers, match‐up, and purchase intention in sport marketing in China

The Journal of consumer marketing, 2007-09, Vol.24 (6), p.358-365 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2007 ;Emerald Group Publishing Limited 2007 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363760710822945

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16
The influence of firm behavior on purchase intention: do consumers really care about business ethics?
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Article
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The influence of firm behavior on purchase intention: do consumers really care about business ethics?

The Journal of consumer marketing, , Vol.14 (6), p.421-432 [Peer Reviewed Journal]

MCB UP Limited ;Copyright MCB UP Limited (MCB) 1997 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363769710185999

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17
Executive summary of “How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention”
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Article
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Executive summary of “How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention

The Journal of consumer marketing, 2015-09, Vol.32 (6), Article JCM-09-2015-044 [Peer Reviewed Journal]

ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2015-044

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18
Thinking green, buying green? Drivers of pro-environmental purchasing behavior
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Article
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Thinking green, buying green? Drivers of pro-environmental purchasing behavior

The Journal of consumer marketing, 2015-05, Vol.32 (3), p.167-175 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1179

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19
Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong
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Article
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Celebrity endorsement in social media contexts: understanding the role of parasocial interactions and the need to belong

The Journal of consumer marketing, 2020-10, Vol.37 (7), p.895-908 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2019-3474

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20
Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships
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Article
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Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationships

The Journal of consumer marketing, 2015-09, Vol.32 (6), p.405-421 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2014-0878

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