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Material Type: Article
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Brand addiction: brand characteristics and psychological outcomesThe Journal of consumer marketing, 2021-03, Vol.38 (2), p.125-136 [Peer Reviewed Journal]Barbara Francioni and Ilaria Curina, Sabrina M. Hegner and Marco Cioppi. ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2020-3678Full text available |
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Material Type: Article
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Local versus global food consumption: the role of brand authenticityThe Journal of consumer marketing, 2020-04, Vol.37 (3), p.317-327 [Peer Reviewed Journal]Petra Riefler. ;Petra Riefler. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2019-3086Full text available |
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Material Type: Article
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The effects of online tactile information source for low-touch products on consumer responsesThe Journal of consumer marketing, 2021-06, Vol.38 (4), p.364-373 [Peer Reviewed Journal]Carmela Donato and Maria Antonietta Raimondo. ;Emerald Publishing Limited 2021 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-08-2019-3367Full text available |