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Results 1 - 20 of 202  for All Library Resources

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1
Exploring young consumers’ trust and purchase intention of organic cotton apparel
Material Type:
Article
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Exploring young consumers’ trust and purchase intention of organic cotton apparel

The Journal of consumer marketing, 2018-11, Vol.35 (5), p.522-532 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2017-2176

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2
Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?
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Article
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Does e-retailer's country of origin influence consumer privacy, trust and purchase intention?

The Journal of consumer marketing, 2023-02, Vol.40 (2), p.248-259 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2021-4611

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3
Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination
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Article
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Global identity, perceptions of luxury value and consumer purchase intention: a cross-cultural examination

The Journal of consumer marketing, 2018-11, Vol.35 (5), p.533-542 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2017-2081

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4
The impact of cultural variability on brand stereotype, emotion and purchase intention
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Article
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The impact of cultural variability on brand stereotype, emotion and purchase intention

The Journal of consumer marketing, 2023-01, Vol.40 (1), p.112-123 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-01-2022-5121

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5
Antecedents of Chinese adolescents’ purchase intention for local brands: the moderating influence of materialistic values
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Article
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Antecedents of Chinese adolescents’ purchase intention for local brands: the moderating influence of materialistic values

The Journal of consumer marketing, 2016-01, Vol.33 (4), p.292-301 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-07-2014-1045

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6
Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?
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Article
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Is self-mockery in advertising copywriting an efficient strategy to build brand closeness and purchase intention?

The Journal of consumer marketing, 2021-11, Vol.38 (7), p.813-827 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2020-4100

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7
How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention
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Article
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How subjective processing fluency predicts attitudes toward visual advertisements and purchase intention

The Journal of consumer marketing, 2015-09, Vol.32 (6), p.432-440 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1187

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8
An investigation of the effects of product recalls on brand commitment and purchase intention
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Article
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An investigation of the effects of product recalls on brand commitment and purchase intention

The Journal of consumer marketing, 2015-01, Vol.32 (1), p.1-14 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2014-1000

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9
Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer
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Article
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Guiding when the consumer is in control: the moderating effect of adaptive selling on the purchase intention of the multichannel consumer

The Journal of consumer marketing, 2016-01, Vol.33 (6), p.469-478 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2015-1546

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10
Thinking green, buying green? Drivers of pro-environmental purchasing behavior
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Article
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Thinking green, buying green? Drivers of pro-environmental purchasing behavior

The Journal of consumer marketing, 2015-05, Vol.32 (3), p.167-175 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2014-1179

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11
The retailer’s puzzle: influencer opinions and consumer-generated information
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Article
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The retailer’s puzzle: influencer opinions and consumer-generated information

The Journal of consumer marketing, 2022-11, Vol.39 (7), p.756-768 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2020-4143

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12
The effects of social density on consumers’ channel selection
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Article
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The effects of social density on consumers’ channel selection

The Journal of consumer marketing, 2022-11, Vol.39 (7), p.769-778 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-12-2020-4322

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13
A bibliometric analysis of the elaboration likelihood model (ELM)
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Article
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A bibliometric analysis of the elaboration likelihood model (ELM)

The Journal of consumer marketing, 2022-11, Vol.39 (7), p.726-743 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-12-2021-5049

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14
I feel so embarrassed, still, I want it! The self-presentational dilemma of counterfeit luxury buyers
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Article
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I feel so embarrassed, still, I want it! The self-presentational dilemma of counterfeit luxury buyers

The Journal of consumer marketing, 2023-01, Vol.40 (1), p.87-101 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-11-2020-4236

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15
Integrating an evolutionary perspective of “self-concept” in consumer research
Material Type:
Article
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Integrating an evolutionary perspective of “self-concept” in consumer research

The Journal of consumer marketing, 2022-11, Vol.39 (7), p.779-799 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-08-2020-4046

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16
The effects of brand relationships on justice perceptions in service recovery
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Article
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The effects of brand relationships on justice perceptions in service recovery

The Journal of consumer marketing, 2023-03, Vol.40 (3), p.315-327 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2020-3904

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17
Recommendation matters: how does your social capital engage you in eWOM?
Material Type:
Article
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Recommendation matters: how does your social capital engage you in eWOM?

The Journal of consumer marketing, 2022-11, Vol.39 (7), p.691-707 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-08-2021-4842

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18
Learning value of video tutorials in online learning communities
Material Type:
Article
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Learning value of video tutorials in online learning communities

The Journal of consumer marketing, 2023-03, Vol.40 (3), p.273-285 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-09-2020-4130

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19
Nourish what you own: psychological ownership, materialism and pro-environmental behavioral intentions
Material Type:
Article
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Nourish what you own: psychological ownership, materialism and pro-environmental behavioral intentions

The Journal of consumer marketing, 2019-02, Vol.36 (1), p.82-91 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2017-2417

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20
What is known and what is unknown about food buying and consumption behavior during the COVID-19 pandemic? A systematic literature review
Material Type:
Article
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What is known and what is unknown about food buying and consumption behavior during the COVID-19 pandemic? A systematic literature review

The Journal of consumer marketing, 2023-03, Vol.40 (3), p.392-411 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-06-2021-4699

Full text available

Results 1 - 20 of 202  for All Library Resources

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