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Results 1 - 20 of 134  for All Library Resources

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Refined by: creation date: 1969 To 1982 remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
The Purchase Intention Question in New Product Development: A Field Test
The Purchase Intention Question in New Product Development: A Field Test
Material Type:
Article 		Add to My Research

The Purchase Intention Question in New Product Development: A Field Test

Journal of marketing, 1975-01, Vol.39 (1), p.90 [Peer Reviewed Journal]

ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1250813

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2
The Purchase Intention Question in New Product Development: A Field Test
The Purchase Intention Question in New Product Development: A Field Test
Material Type:
Article 		Add to My Research

The Purchase Intention Question in New Product Development: A Field Test

Journal of marketing, 1975-01, Vol.39 (1), p.90-92 [Peer Reviewed Journal]

Copyright 1975 The American Marketing Association ;Copyright American Marketing Association Jan 1975 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297503900119 ;CODEN: JMKTAK

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3
The effects of a highly competitive approach upon brand purchase intention and theme recall in radio advertising
The effects of a highly competitive approach upon brand purchase intention and theme recall in radio advertising
Material Type:
Thesises (postgraduate) 		Add to My Research

The effects of a highly competitive approach upon brand purchase intention and theme recall in radio advertising

Digital Resources/Online E-Resources

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4
Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales
Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales
Material Type:
Article 		Add to My Research

Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales

Journal of marketing research, 1981-05, Vol.18 (2), p.249-253 [Peer Reviewed Journal]

Copyright 1981 American Marketing Association ;Copyright American Marketing Association May 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800213 ;CODEN: JMKRAE

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5
Testing Thirteen Attitude Scales for Agreement and Brand Discrimination
Testing Thirteen Attitude Scales for Agreement and Brand Discrimination
Material Type:
Article 		Add to My Research

Testing Thirteen Attitude Scales for Agreement and Brand Discrimination

Journal of marketing, 1979-10, Vol.43 (4), p.20-32 [Peer Reviewed Journal]

Copyright 1979 The American Marketing Association ;Copyright American Marketing Association Fall 1979 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297904300403 ;CODEN: JMKTAK

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6
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
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Article 		Add to My Research

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

Journal of marketing research, 1980-11, Vol.17 (4), p.460-469 [Peer Reviewed Journal]

Copyright 1980 American Marketing Association ;Copyright American Marketing Association Nov 1980 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378001700405 ;CODEN: JMKRAE

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7
Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior
Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior
Material Type:
Article 		Add to My Research

Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase Behavior

Journal of marketing research, 1974-11, Vol.11 (4), p.379-389 [Peer Reviewed Journal]

Copyright 1974 American Marketing Association ;Copyright American Marketing Association Nov 1974 ;Copyright American Marketing Association NOV. 1974 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377401100403 ;CODEN: JMKRAE

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8
Purchase Intentions and Purchase Behavior
Purchase Intentions and Purchase Behavior
Material Type:
Article 		Add to My Research

Purchase Intentions and Purchase Behavior

Journal of marketing, 1979, Vol.43 (2), p.65 [Peer Reviewed Journal]

ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.2307/1250742

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9
Purchase Intentions and Purchase Behavior
Purchase Intentions and Purchase Behavior
Material Type:
Article 		Add to My Research

Purchase Intentions and Purchase Behavior

Journal of marketing, 1979-04, Vol.43 (2), p.65-74 [Peer Reviewed Journal]

Copyright 1979 The American Marketing Association ;Copyright American Marketing Association Spring 1979 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297904300207 ;CODEN: JMKTAK

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10
Buying a Gift: Product Price Moderation of Social Normative Influences on Gift Purchase Intentions
Buying a Gift: Product Price Moderation of Social Normative Influences on Gift Purchase Intentions
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Article 		Add to My Research

Buying a Gift: Product Price Moderation of Social Normative Influences on Gift Purchase Intentions

Personality & social psychology bulletin, 1980-03, Vol.6 (1), p.143-147 [Peer Reviewed Journal]

ISSN: 0146-1672 ;EISSN: 1552-7433 ;DOI: 10.1177/014616728061022

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11
Are laboratory induced revisions in purchase intentions meaningful?
Are laboratory induced revisions in purchase intentions meaningful?
Material Type:
Article 		Add to My Research

Are laboratory induced revisions in purchase intentions meaningful?

Journal of business research, 1976-01, Vol.4 (2), p.177-185 [Peer Reviewed Journal]

1976 ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/0148-2963(76)90037-0

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12
Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales
Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales
Material Type:
Article 		Add to My Research

Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales

Journal of marketing research, 1981-05, Vol.18 (2), p.249 [Peer Reviewed Journal]

ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3150960

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13
Consumer Purchase Intentions and Perceptions of Product Quality and National Advertising
Consumer Purchase Intentions and Perceptions of Product Quality and National Advertising
Material Type:
Article 		Add to My Research

Consumer Purchase Intentions and Perceptions of Product Quality and National Advertising

Journal of advertising, 1978, Vol.7 (1), p.48-51 [Peer Reviewed Journal]

Copyright Taylor & Francis Group, LLC 1978 ;Copyright 1978 Board of Directors ;Copyright American Academy of Advertising Winter 1978 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1978.10672740 ;CODEN: JOADD7

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14
"Covariance Bias of Thurstone Case V Scaling as Applied to Consumer Preferences and Purchase Intentions"
"Covariance Bias of Thurstone Case V Scaling as Applied to Consumer Preferences and Purchase Intentions"
Material Type:
Article 		Add to My Research

"Covariance Bias of Thurstone Case V Scaling as Applied to Consumer Preferences and Purchase Intentions"

Advances in consumer research, 1979-01, Vol.6, p.578 [Peer Reviewed Journal]

ISSN: 0098-9258

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15
Consumer Reactions to Explicit Brand Comparisons in Advertisements
Consumer Reactions to Explicit Brand Comparisons in Advertisements
Material Type:
Article 		Add to My Research

Consumer Reactions to Explicit Brand Comparisons in Advertisements

Journal of marketing research, 1979-11, Vol.16 (4), p.517-532 [Peer Reviewed Journal]

Copyright 1979 American Marketing Association ;Copyright American Marketing Association Nov 1979 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377901600408 ;CODEN: JMKRAE

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16
An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance
An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance
Material Type:
Article 		Add to My Research

An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance

Journal of marketing research, 1981-08, Vol.18 (3), p.333-349 [Peer Reviewed Journal]

Copyright 1981 American Marketing Association ;Copyright American Marketing Association Aug 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800307 ;CODEN: JMKRAE

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17
Reduce New Product Failures: Measure Needs As Well As Purchase Interest
Reduce New Product Failures: Measure Needs As Well As Purchase Interest
Material Type:
Article 		Add to My Research

Reduce New Product Failures: Measure Needs As Well As Purchase Interest

Journal of marketing, 1973-07, Vol.37 (3), p.61-64 [Peer Reviewed Journal]

Copyright American Marketing Association Jul 1973 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297303700309 ;CODEN: JMKTAK

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18
The Effects of Repetition of Refutational and Supportive Advertising Appeals
The Effects of Repetition of Refutational and Supportive Advertising Appeals
Material Type:
Article 		Add to My Research

The Effects of Repetition of Refutational and Supportive Advertising Appeals

Journal of marketing research, 1973-02, Vol.10 (1), p.23-33 [Peer Reviewed Journal]

Copyright 1973 American Marketing Association ;Copyright American Marketing Association Feb 1973 ;Copyright American Marketing Association FEB 73 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377301000104 ;CODEN: JMKRAE

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19
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?
Material Type:
Article 		Add to My Research

Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?

Journal of marketing research, 1981-08, Vol.18 (3), p.318-332 [Peer Reviewed Journal]

Copyright 1981 American Marketing Association ;Copyright American Marketing Association Aug 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800306 ;CODEN: JMKRAE

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20
Revision of consumer intention: Two models
Revision of consumer intention: Two models
Material Type:
Article 		Add to My Research

Revision of consumer intention: Two models

Omega (Oxford), 1979, Vol.7 (3), p.241-247 [Peer Reviewed Journal]

1979 ;ISSN: 0305-0483 ;EISSN: 1873-5274 ;DOI: 10.1016/0305-0483(79)90059-8

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