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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of SalesJournal of marketing research, 1981-05, Vol.18 (2), p.249-253 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association May 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800213 ;CODEN: JMKRAEFull text available |
| 2 |
Material Type: Article
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A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsJournal of marketing research, 1980-11, Vol.17 (4), p.460-469 [Peer Reviewed Journal]Copyright 1980 American Marketing Association ;Copyright American Marketing Association Nov 1980 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378001700405 ;CODEN: JMKRAEFull text available |
| 3 |
Material Type: Article
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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?Journal of marketing research, 1981-08, Vol.18 (3), p.318-332 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association Aug 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800306 ;CODEN: JMKRAEFull text available |
| 4 |
Material Type: Article
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Predicting Purchase and Other Behaviors from General and Contextually Specific IntentionsJournal of marketing research, 1980-02, Vol.17 (1), p.26-33 [Peer Reviewed Journal]Copyright 1980 American Marketing Association ;Copyright American Marketing Association Feb 1980 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378001700103 ;CODEN: JMKRAEFull text available |
| 5 |
Material Type: Article
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Discriminant Validity of a Product-Anchored Self-Concept MeasureJournal of marketing research, 1977-05, Vol.14 (2), p.252-256 [Peer Reviewed Journal]Copyright 1977 American Marketing Association ;Copyright American Marketing Association May 1977 ;Copyright American Marketing Association MAY 1977 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377701400213 ;CODEN: JMKRAEFull text available |
| 6 |
Material Type: Article
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Developing International Advertising StrategyJournal of marketing, 1980-10, Vol.44 (4), p.73-79 [Peer Reviewed Journal]Copyright 1980 The American Marketing Association ;Copyright American Marketing Association Fall 1980 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298004400411 ;CODEN: JMKTAKFull text available |
| 7 |
Material Type: Article
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Attitude toward the AD as a Mediator of Consumer Brand ChoiceJournal of advertising, 1981-06, Vol.10 (2), p.9-48 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1981 ;Copyright 1981 Board of Directors ;Copyright American Academy of Advertising 1981 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1981.10672756 ;CODEN: JOADD7Full text available |
| 8 |
Material Type: Article
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Cognitive Effects of Deceptive AdvertisingJournal of marketing research, 1978-02, Vol.15 (1), p.29-38 [Peer Reviewed Journal]Copyright 1978 American Marketing Association ;Copyright American Marketing Association February 1978 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377801500105 ;CODEN: JMKRAEFull text available |
| 9 |
Material Type: Article
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Deceptive and Nondeceptive Consequences of Evaluative AdvertisingJournal of marketing, 1981-01, Vol.45 (1), p.22-32 [Peer Reviewed Journal]Copyright 1981 The American Marketing Association ;Copyright American Marketing Association Winter 1981 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298104500103 ;CODEN: JMKTAKFull text available |
| 10 |
Material Type: Article
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Fishbein's Intentions Model: A Test of External and Pragmatic ValidityJournal of marketing, 1980-04, Vol.44 (2), p.82-95 [Peer Reviewed Journal]Copyright 1980 The American Marketing Association ;Copyright American Marketing Association Spring 1980 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298004400210 ;CODEN: JMKTAKFull text available |
| 11 |
Material Type: Article
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The Interaction between Comparative Advertising and Copy Claim VariationJournal of marketing research, 1981-05, Vol.18 (2), p.175-186 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association May 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800205 ;CODEN: JMKRAEFull text available |
| 12 |
Material Type: Article
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A Longitudinal Study of Corrective AdvertisingJournal of marketing research, 1978-02, Vol.15 (1), p.39-48 [Peer Reviewed Journal]Copyright 1978 American Marketing Association ;Copyright American Marketing Association Feb 1978 ;Copyright American Marketing Association February 1978 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377801500106 ;CODEN: JMKRAEFull text available |
| 13 |
Material Type: Article
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The Communications-Effectiveness of Comparative Advertising for a New Brand on Users of the Dominant BrandJournal of advertising, 1981-03, Vol.10 (1), p.14-48 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1981 ;Copyright 1981 Board of Directors ;Copyright American Academy of Advertising 1981 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1981.10672751 ;CODEN: JOADD7Full text available |
| 14 |
Material Type: Article
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Correlates of Consumer Susceptibility to Coupons in New Grocery Product IntroductionsJournal of advertising, 1980, Vol.9 (3), p.31-46 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1980 ;Copyright 1980 Board of Directors ;Copyright American Academy of Advertising 1980 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1980.10673328 ;CODEN: JOADD7Full text available |
| 15 |
Material Type: Article
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Situational Effects on the Consumption of TimeJournal of marketing, 1982-10, Vol.46 (4), p.44-55 [Peer Reviewed Journal]Copyright 1982 The American Marketing Association ;Copyright American Marketing Association Fall 1982 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224298204600406 ;CODEN: JMKTAKFull text available |
| 16 |
Material Type: Article
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Some Implications of Variety Seeking for Advertising and AdvertisersJournal of advertising, 1980-06, Vol.9 (2), p.17-43 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 1980 ;Copyright 1980 Board of Directors ;Copyright American Academy of Advertising 1980 ;Copyright American Academy of Advertising Spring 1980 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.1980.10673314 ;CODEN: JOADD7Full text available |
| 17 |
Material Type: Article
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External Search: The Role of Consumer BeliefsJournal of marketing research, 1982-02, Vol.19 (1), p.32-43 [Peer Reviewed Journal]Copyright 1982 American Marketing Association ;Copyright American Marketing Association Feb 1982 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378201900103 ;CODEN: JMKRAEFull text available |
| 18 |
Material Type: Article
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Statistical Power and Effect Size in Marketing ResearchJournal of marketing research, 1981-08, Vol.18 (3), p.275-290 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association Aug 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800302 ;CODEN: JMKRAEFull text available |
| 19 |
Material Type: Article
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Reliability: A Review of Psychometric Basics and Recent Marketing PracticesJournal of marketing research, 1979-02, Vol.16 (1), p.6-17 [Peer Reviewed Journal]Copyright 1979 American Marketing Association ;Copyright American Marketing Association Feb 1979 ;Copyright American Marketing Association Feb. 1979 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377901600102 ;CODEN: JMKRAEFull text available |
| 20 |
Material Type: Article
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The Differentiation of Material Life Styles: 1925 to 1966Social indicators research, 1976-12, Vol.3 (3/4), p.397-421 [Peer Reviewed Journal]Copyright 1976 D. Reidel Publishing Company ;ISSN: 0303-8300 ;EISSN: 1573-0921 ;DOI: 10.1007/BF00304122Full text available |
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