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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of SalesJournal of marketing research, 1981-05, Vol.18 (2), p.249 [Peer Reviewed Journal]ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3150960Full text available |
| 2 |
Material Type: Article
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Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of SalesJournal of marketing research, 1981-05, Vol.18 (2), p.249-253 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association May 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800213 ;CODEN: JMKRAEFull text available |
| 3 |
Material Type: Article
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Consumer Reactions to Explicit Brand Comparisons in AdvertisementsJournal of marketing research, 1979-11, Vol.16 (4), p.517-532 [Peer Reviewed Journal]Copyright 1979 American Marketing Association ;Copyright American Marketing Association Nov 1979 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377901600408 ;CODEN: JMKRAEFull text available |
| 4 |
Material Type: Article
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An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message AcceptanceJournal of marketing research, 1981-08, Vol.18 (3), p.333-349 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association Aug 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800307 ;CODEN: JMKRAEFull text available |
| 5 |
Material Type: Article
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A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsJournal of marketing research, 1980-11, Vol.17 (4), p.460-469 [Peer Reviewed Journal]Copyright 1980 American Marketing Association ;Copyright American Marketing Association Nov 1980 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378001700405 ;CODEN: JMKRAEFull text available |
| 6 |
Material Type: Article
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Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase BehaviorJournal of marketing research, 1974-11, Vol.11 (4), p.379-389 [Peer Reviewed Journal]Copyright 1974 American Marketing Association ;Copyright American Marketing Association Nov 1974 ;Copyright American Marketing Association NOV. 1974 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377401100403 ;CODEN: JMKRAEFull text available |
| 7 |
Material Type: Article
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The Effects of Repetition of Refutational and Supportive Advertising AppealsJournal of marketing research, 1973-02, Vol.10 (1), p.23-33 [Peer Reviewed Journal]Copyright 1973 American Marketing Association ;Copyright American Marketing Association Feb 1973 ;Copyright American Marketing Association FEB 73 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377301000104 ;CODEN: JMKRAEFull text available |
| 8 |
Material Type: Article
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Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?Journal of marketing research, 1981-08, Vol.18 (3), p.318-332 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association Aug 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800306 ;CODEN: JMKRAEFull text available |
| 9 |
Material Type: Article
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Predicting Purchase and Other Behaviors from General and Contextually Specific IntentionsJournal of marketing research, 1980-02, Vol.17 (1), p.26-33 [Peer Reviewed Journal]Copyright 1980 American Marketing Association ;Copyright American Marketing Association Feb 1980 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378001700103 ;CODEN: JMKRAEFull text available |
| 10 |
Material Type: Article
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Discriminant Validity of a Product-Anchored Self-Concept MeasureJournal of marketing research, 1977-05, Vol.14 (2), p.252-256 [Peer Reviewed Journal]Copyright 1977 American Marketing Association ;Copyright American Marketing Association May 1977 ;Copyright American Marketing Association MAY 1977 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377701400213 ;CODEN: JMKRAEFull text available |
| 11 |
Material Type: Article
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Overcoming a No-Reputation Liability through Documentation and Advertising RegulationJournal of marketing research, 1982-05, Vol.19 (2), p.223-228 [Peer Reviewed Journal]Copyright 1982 American Marketing Association ;Copyright American Marketing Association May 1982 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378201900206 ;CODEN: JMKRAEFull text available |
| 12 |
Material Type: Article
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Repetition in Media Models: A Laboratory TechniqueJournal of marketing research, 1971-02, Vol.8 (1), p.20-29 [Peer Reviewed Journal]Copyright 1971 American Marketing Association ;Copyright American Marketing Association Feb 1971 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377100800102 ;CODEN: JMKRAEFull text available |
| 13 |
Material Type: Article
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Market Segmentation Based on Consumer Ratings of Proposed Product DesignsJournal of marketing research, 1978-11, Vol.15 (4), p.557-564 [Peer Reviewed Journal]Copyright 1978 American Marketing Association ;Copyright American Marketing Association Nov 1978 ;Copyright American Marketing Association Nov. 1978 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377801500405 ;CODEN: JMKRAEFull text available |
| 14 |
Material Type: Article
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Stages of Consumer Decision MakingJournal of marketing research, 1971-08, Vol.8 (3), p.283-289 [Peer Reviewed Journal]Copyright 1971 American Marketing Association ;Copyright American Marketing Association Aug 1971 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377100800301 ;CODEN: JMKRAEFull text available |
| 15 |
Material Type: Article
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Attitudinal Predicitons of Choices of Major Appliance BrandsJournal of marketing research, 1982-05, Vol.19 (2), p.192 [Peer Reviewed Journal]ISSN: 0022-2437 ;EISSN: 1547-7193Full text available |
| 16 |
Material Type: Article
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Cognitive Effects of Deceptive AdvertisingJournal of marketing research, 1978-02, Vol.15 (1), p.29-38 [Peer Reviewed Journal]Copyright 1978 American Marketing Association ;Copyright American Marketing Association February 1978 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377801500105 ;CODEN: JMKRAEFull text available |
| 17 |
Material Type: Article
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Cogntive effects of deceptive advertisingJournal of marketing research, 1978-02, Vol.15 (1), p.29 [Peer Reviewed Journal]Copyright American Marketing Association Feb 1978 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;CODEN: JMKRAEFull text available |
| 18 |
Material Type: Article
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A Study of Innovativeness OverlapJournal of marketing research, 1972-08, Vol.9 (3), p.341-343 [Peer Reviewed Journal]Copyright 1972 American Marketing Association ;Copyright American Marketing Association Aug 1972 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377200900319 ;CODEN: JMKRAEFull text available |
| 19 |
Material Type: Article
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The Dissonance Model in Post-Decision Product EvaluationJournal of marketing research, 1970-08, Vol.7 (3), p.315-321 [Peer Reviewed Journal]Copyright 1970 American Marketing Association ;Copyright American Marketing Association Aug 1970 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377000700305 ;CODEN: JMKRAEFull text available |
| 20 |
Material Type: Article
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The Interaction between Comparative Advertising and Copy Claim VariationJournal of marketing research, 1981-05, Vol.18 (2), p.175-186 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association May 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800205 ;CODEN: JMKRAEFull text available |
Results 1 - 20 of 43 for All Library Resources
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