Results 1 - 20 of 39,616 for All Library Resources
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- Peer-reviewed Journals (30,623)
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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04 Product and price influence on cars purchase intention in MalaysiaInternational Journal of Social and Educational Innovation, 2015-09, Vol.2 (4) [Peer Reviewed Journal]EISSN: 2393-0373Full text available |
| 2 |
Material Type: Book Chapter
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1 Cognitive and Affective Reactions of U.S. Consumers to Global BrandsThe Future of Global Business, 2011, p.359-3872011 Taylor & Francis ;ISBN: 9780415800938 ;ISBN: 0415800935 ;EISBN: 9780203878132 ;EISBN: 9781135967284 ;EISBN: 0203878132 ;EISBN: 1135967288 ;DOI: 10.4324/9780203878132-19Full text available |
| 3 |
Material Type: Conference Proceeding
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1-F: Grotesque Imagery Enhancing Persuasiveness of Luxury Brand AdvertisingAdvances in Consumer Research, 2017, Vol.45, p.1012 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 4 |
Material Type: Conference Proceeding
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1-I: the Effect of Color Saturation on Satiation: High Saturation Increases Satiation of the ProductAdvances in Consumer Research, 2017, Vol.45, p.1038 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 5 |
Material Type: Conference Proceeding
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11-U: Doing Good By Buying From a Peer: When and Why Consumers Prefer Peer Economy OptionsAdvances in Consumer Research, 2017, Vol.45, p.1023 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 6 |
Material Type: Conference Proceeding
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13-F: Location-Based Services Effect on Online Purchase IntentionAdvances in Consumer Research, 2017, Vol.45, p.1053 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 7 |
Material Type: Conference Proceeding
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13-L: When Dissimilar Others Positively Impact Online Purchase IntentionsAdvances in Consumer Research, 2017, Vol.45, p.1033 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 8 |
Material Type: Conference Proceeding
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14-P: the Power of Verbs: the Effect of Verbs on Purchase IntentionAdvances in Consumer Research, 2017, Vol.45, p.1036 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 9 |
Material Type: Conference Proceeding
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15-D: Product Touch and Consumers’ Online and Offline Buying: the Moderation Effect of Mental RepresentationAdvances in Consumer Research, 2017, Vol.45, p.1046 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 10 |
Material Type: Article
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15 years of Airbnb's authenticity that influenced activity participation: a systematic literature reviewJournal of humanities and applied social science, 2024-01, Vol.6 (1), p.55-99 [Peer Reviewed Journal]Mohamed Ahmed Qotb Sakr, Mohamed H. Elsharnouby and Gamal Sayed AbdelAziz. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2632-279X ;EISSN: 2632-279X ;DOI: 10.1108/JHASS-09-2023-0119Full text available |
| 11 |
Material Type: Book Chapter
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1.65/ P< = PSex in Advertising, 1999, p.129-1381999 by Jean Kilbourne. ;EISBN: 1135638217 ;EISBN: 9781410607065 ;EISBN: 9781135638214 ;EISBN: 1410607062 ;DOI: 10.4324/9781410607065-22Full text available |
| 12 |
Material Type: Conference Proceeding
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17-I: Relational Greeting: When and When Not to Treat Your Consumers As FamilyAdvances in Consumer Research, 2017, Vol.45, p.1071 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 13 |
Material Type: Article
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1971–2017: Evolution, exploration and test of time of conjoint analysisQuality & quantity, 2018-11, Vol.52 (6), p.2893-2919 [Peer Reviewed Journal]Springer Science+Business Media B.V., part of Springer Nature 2018 ;COPYRIGHT 2018 Springer ;Quality & Quantity is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0033-5177 ;EISSN: 1573-7845 ;DOI: 10.1007/s11135-018-0717-6Full text available |
| 14 |
Material Type: Article
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1995 Echo Awards: the frontrunnersDirect marketing, 1995-11, Vol.58 (7), p.19COPYRIGHT 1995 Hoke Communications, Inc. ;ISSN: 0012-3188Full text available |
| 15 |
Material Type: Conference Proceeding
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2-J: Consumer Brand Sabotage: When and Why Does It Cause Damage Among Other Consumers?Advances in Consumer Research, 2017, Vol.45, p.1037 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 16 |
Material Type: Conference Proceeding
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2-X: to Collaborate Or to Support: the Effects of Implicit Theory on Consumer Response to Anthropomorphized Brand RolesAdvances in Consumer Research, 2017, Vol.45, p.1032 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 17 |
Material Type: Conference Proceeding
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20-R: Weird Products: Too Weird For Purchase, But Perfect For SharingAdvances in Consumer Research, 2017, Vol.45, p.1024 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 18 |
Material Type: Conference Proceeding
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20-S: When Having Too Many Facebook ‘Friends’ Hinders Your Online Social Activity: the Impact of Social Identity ComplexityAdvances in Consumer Research, 2017, Vol.45, p.1025 [Peer Reviewed Journal]Copyright Association for Consumer Research 2017 ;ISSN: 0098-9258Full text available |
| 19 |
Material Type: Article
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20 Years of brand personality: a bibliometric review and research agendaThe journal of brand management, 2018-07, Vol.25 (4), p.370-383 [Peer Reviewed Journal]Macmillan Publishers Ltd., part of Springer Nature 2017 ;Copyright Palgrave Macmillan Jul 2018 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-017-0083-zFull text available |
| 20 |
Material Type: Article
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20 Years of Research on Product Placement in Movie, Television and Video Game MediaJournal of Economic and Social Studies (Online), 2014-10, Vol.4 (2), p.253 [Peer Reviewed Journal]Copyright International Burch University Fall 2014 ;ISSN: 1986-8499 ;EISSN: 1986-8502Full text available |
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