Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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1971–2017: Evolution, exploration and test of time of conjoint analysisQuality & quantity, 2018-11, Vol.52 (6), p.2893-2919 [Peer Reviewed Journal]Springer Science+Business Media B.V., part of Springer Nature 2018 ;COPYRIGHT 2018 Springer ;Quality & Quantity is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0033-5177 ;EISSN: 1573-7845 ;DOI: 10.1007/s11135-018-0717-6Full text available |
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2 |
Material Type: Article
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20 Years of brand personality: a bibliometric review and research agendaThe journal of brand management, 2018-07, Vol.25 (4), p.370-383 [Peer Reviewed Journal]Macmillan Publishers Ltd., part of Springer Nature 2017 ;Copyright Palgrave Macmillan Jul 2018 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-017-0083-zFull text available |
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3 |
Material Type: Article
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20 Years of Research on Product Placement in Movie, Television and Video Game MediaJournal of Economic and Social Studies (Online), 2014-10, Vol.4 (2), p.253 [Peer Reviewed Journal]Copyright International Burch University Fall 2014 ;ISSN: 1986-8499 ;EISSN: 1986-8502Full text available |
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4 |
Material Type: magazinearticle
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2004 ForecastHomecare magazine, 2003-12, Vol.26 (12), p.22COPYRIGHT 2003 Questex, LLC ;Copyright PRIMEDIA Business Magazines & Media Inc. Dec 2003 ;ISSN: 1529-1715Full text available |
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5 |
Material Type: Article
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2013 Awards for ExcellenceInternational journal of pharmaceutical and healthcare marketing, 2014-04, Vol.8 (1) [Peer Reviewed Journal]ISSN: 1750-6123 ;DOI: 10.1108/IJPHM-04-2014-002Full text available |
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6 |
Material Type: Article
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25 years of Psychology & Marketing: a multidimensional reviewPsychology & marketing, 2009-12, Vol.26 (12), p.1031-1065 [Peer Reviewed Journal]2009 Wiley Periodicals, Inc. ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20311Full text available |
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7 |
Material Type: Article
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3G post adoption users experience with telecommunications services: A partial least squares (PLS) path modelling approachNankai business review international, 2016-08, Vol.7 (3), p.361-394 [Peer Reviewed Journal]Emerald Group Publishing Limited 2016 ;ISSN: 2040-8749 ;EISSN: 2040-8757 ;DOI: 10.1108/NBRI-01-2016-0007Full text available |
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8 |
Material Type: Article
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4 As The Key Drivers of Rural MarketingJournal of Rural and Industrial Development, 2018-01, Vol.6 (1), p.1Copyright Publishing India Group 2018 ;ISSN: 2321-1873Full text available |
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9 |
Material Type: Article
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A 7P Comparison between Restaurant Managers’ and Customers’ Post-COVID-19 Quality ExpectationsAcademica Turistica, 2022-08, Vol.15 (2), p.249-264 [Peer Reviewed Journal]2022. This work is published under https://creativecommons.org/licenses/by-sa/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1855-3303 ;EISSN: 2335-4194 ;DOI: 10.26493/2335-4194.15.249-264Full text available |
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10 |
Material Type: Article
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Above and beyond meat: the role of consumers’ dietary behavior for the purchase of plant-based food substitutesReview of managerial science, 2022-07, Vol.16 (5), p.1335-1364 [Peer Reviewed Journal]The Author(s) 2021 ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1863-6691 ;ISSN: 1863-6683 ;EISSN: 1863-6691 ;DOI: 10.1007/s11846-021-00480-xFull text available |
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11 |
Material Type: Article
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Absolute number heuristic in discount framesMarketing intelligence & planning, 2022-09, Vol.40 (7), p.871-883Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2022-0113Full text available |
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12 |
Material Type: Article
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AbstractsJournal of direct, data and digital marketing practice, 2009-10, Vol.11 (2), p.156 [Peer Reviewed Journal]Palgrave Macmillan 2009 ;ISSN: 1746-0166 ;EISSN: 1746-0174 ;DOI: 10.1057/dddmp.2009.28Full text available |
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13 |
Material Type: Article
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AbstractsJournal of direct, data and digital marketing practice, 2013-01, Vol.14 (3), p.272 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2013 ;ISSN: 1746-0166 ;EISSN: 1746-0174 ;DOI: 10.1057/dddmp.2013.12Full text available |
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14 |
Material Type: Article
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AbstractsJournal of direct, data and digital marketing practice, 2012-01, Vol.13 (3), p.262 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;ISSN: 1746-0166 ;EISSN: 1746-0174 ;DOI: 10.1057/dddmp.2011.43Full text available |
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15 |
Material Type: Article
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AbstractsJournal of direct, data and digital marketing practice, 2011-10, Vol.13 (2), p.176 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2011 ;ISSN: 1746-0166 ;EISSN: 1746-0174 ;DOI: 10.1057/dddmp.2011.30Full text available |
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16 |
Material Type: Article
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Academic Insights: An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement EquivalenceJournal of international marketing (East Lansing, Mich.), 2000-12, Vol.8 (4), p.108-121 [Peer Reviewed Journal]Copyright American Marketing Association 2000 ;ISSN: 1069-031X ;EISSN: 1547-7215 ;DOI: 10.1509/jimk.8.4.108.19790Full text available |
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17 |
Material Type: Article
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ACADEMIC PAPER: US retailers' cooperation with manufacturer promotional supportJournal of fashion marketing and management, 2004-10, Vol.8 (4), p.412 [Peer Reviewed Journal]Copyright MCB UP Limited (MCB) 2004 ;ISSN: 1361-2026 ;EISSN: 1758-7433Full text available |
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18 |
Material Type: Article
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Academy of Marketing conference 2015 special issueJournal of financial services marketing, 2016-06, Vol.21 (2), p.87-89 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2016 ;ISSN: 1363-0539 ;EISSN: 1479-1846 ;DOI: 10.1057/fsm.2016.10Full text available |
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19 |
Material Type: Article
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Accelerating structured consumer-driven package designThe Journal of consumer marketing, 2010-03, Vol.27 (2), p.157-168 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761011027259Full text available |
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20 |
Material Type: Article
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Acceptance by Irish consumers of a hypothetical GM dairy spread that reduces cholesterolBritish food journal (1966), 2005-06, Vol.107 (6), p.361-380 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/00070700510602165 ;CODEN: BFOJA9Full text available |