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1
Heineken boosts social media investment following Star Player success
Heineken boosts social media investment following Star Player success
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magazinearticle 		Add to My Research

Heineken boosts social media investment following Star Player success

New media age, 2011-10

COPYRIGHT 2011 Centaur Communications Limited ;ISSN: 1364-7776

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2
PERAN WORD OF MOUTH DALAM MEMEDIASI HUBUNGAN BRAND AWARENESS DENGAN PURCHASE INTENTION
PERAN WORD OF MOUTH DALAM MEMEDIASI HUBUNGAN BRAND AWARENESS DENGAN PURCHASE INTENTION
Material Type:
Article 		Add to My Research

PERAN WORD OF MOUTH DALAM MEMEDIASI HUBUNGAN BRAND AWARENESS DENGAN PURCHASE INTENTION

E-Jurnal Manajemen, 2019-09, Vol.8 (9), p.5783-5802

EISSN: 2302-8912 ;DOI: 10.24843/EJMUNUD.2019.v08.i09.p21

Digital Resources/Online E-Resources

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3
The influence of real women in advertising on mass market fashion brand perception
The influence of real women in advertising on mass market fashion brand perception
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Article 		Add to My Research

The influence of real women in advertising on mass market fashion brand perception

Journal of fashion marketing and management, 2011-01, Vol.15 (4), p.486-502 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1361-2026 ;ISSN: 1758-7433 ;EISSN: 1758-7433 ;DOI: 10.1108/13612021111169960

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4
Building a warm and competent B2B brand personality
Building a warm and competent B2B brand personality
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Article 		Add to My Research

Building a warm and competent B2B brand personality

European journal of marketing, 2022, Vol.56 (13), p.167-193 [Peer Reviewed Journal]

Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah. ;Ulf Aagerup, Svante Andersson and Gabriel Baffour Awuah. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0309-0566 ;ISSN: 1758-7123 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-06-2019-0528

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5
The persuasive effects of emotional green packaging claims
The persuasive effects of emotional green packaging claims
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Article 		Add to My Research

The persuasive effects of emotional green packaging claims

British food journal (1966), 2019-11, Vol.121 (12), p.3233-3246 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0007-070X ;ISSN: 1758-4108 ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-08-2019-0652

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6
Toward a Normative Model of Promotional Decision Making
Toward a Normative Model of Promotional Decision Making
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Article 		Add to My Research

Toward a Normative Model of Promotional Decision Making

Management science, 1973-02, Vol.19 (6), p.593-603 [Peer Reviewed Journal]

Copyright 1973 The Institute of Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Feb 1973 ;Copyright Institute for Operations Research and the Management Sciences Feb. 1973 ;Copyright Institute for Operations Research and the Management Sciences FEB 1973 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.19.6.593 ;CODEN: MNSCDI

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7
Measuring Brand Equity Across Products and Markets
Measuring Brand Equity Across Products and Markets
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Article 		Add to My Research

Measuring Brand Equity Across Products and Markets

California management review, 1996-04, Vol.38 (3), p.102-120 [Peer Reviewed Journal]

Copyright ©1996 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Spring 1996 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41165845 ;CODEN: CMNRAK

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8
The Value of Brand Equity
The Value of Brand Equity
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Article 		Add to My Research

The Value of Brand Equity

The Journal of business strategy, 1992-07, Vol.13 (4), p.27-32 [Peer Reviewed Journal]

MCB UP Limited ;Copyright Thomson Media Jul/Aug 1992 ;ISSN: 0275-6668 ;EISSN: 2052-1197 ;DOI: 10.1108/eb039503 ;CODEN: JBSTDK

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9
Identifying feelings elicited by advertising
Identifying feelings elicited by advertising
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Article 		Add to My Research

Identifying feelings elicited by advertising

Psychology & marketing, 1988-03, Vol.5 (1), p.1-16 [Peer Reviewed Journal]

Copyright © 1988 Wiley Periodicals, Inc., A Wiley Company ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.4220050102

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10
Identifying Feelings Elicited by Advertising: ABSTRACT
Identifying Feelings Elicited by Advertising: ABSTRACT
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Article 		Add to My Research

Identifying Feelings Elicited by Advertising: ABSTRACT

Psychology & marketing, 1988-04, Vol.5 (1), p.1 [Peer Reviewed Journal]

Copyright Wiley Periodicals Inc. Spring 1988 ;ISSN: 0742-6046 ;EISSN: 1520-6793

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11
What Is the Customer Value of the Circular Economy? Cross-Industry Exploration of Diverse Values Perceived by Consumers and Business Customers
What Is the Customer Value of the Circular Economy? Cross-Industry Exploration of Diverse Values Perceived by Consumers and Business Customers
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Article 		Add to My Research

What Is the Customer Value of the Circular Economy? Cross-Industry Exploration of Diverse Values Perceived by Consumers and Business Customers

Sustainability (Basel, Switzerland), 2021-12, Vol.13 (24), p.13764 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su132413764

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12
The Impact of Celebrity's Field of Expertise on Consumer Perception
The Impact of Celebrity's Field of Expertise on Consumer Perception
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Article 		Add to My Research

The Impact of Celebrity's Field of Expertise on Consumer Perception

International review of management and marketing, 2019-03, Vol.9 (2) [Peer Reviewed Journal]

EISSN: 2146-4405

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13
The Impact of Celebrity's Field of Expertise on Consumer Perception
The Impact of Celebrity's Field of Expertise on Consumer Perception
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Article 		Add to My Research

The Impact of Celebrity's Field of Expertise on Consumer Perception

International review of management and marketing, 2019-03, Vol.9 (2) [Peer Reviewed Journal]

EISSN: 2146-4405

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14
The Impact of Celebrity’s Field of Expertise on Consumer Perception
The Impact of Celebrity’s Field of Expertise on Consumer Perception
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Article 		Add to My Research

The Impact of Celebrity’s Field of Expertise on Consumer Perception

International review of management and marketing, 2019-03, Vol.9 (2), p.31 [Peer Reviewed Journal]

2019. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2146-4405

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15
Motivations and limitations in implementing Halal food certification: a Pareto analysis
Motivations and limitations in implementing Halal food certification: a Pareto analysis
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Article 		Add to My Research

Motivations and limitations in implementing Halal food certification: a Pareto analysis

British food journal (1966), 2015-11, Vol.117 (11), p.2664-2705 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-02-2015-0055

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16
Linking Halal food certification and business performance
Linking Halal food certification and business performance
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Article 		Add to My Research

Linking Halal food certification and business performance

British food journal (1966), 2017-07, Vol.119 (7), p.1606-1618 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0007-070X ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-01-2017-0019

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17
The role of government in promoting Halal logistics: a systematic literature review
The role of government in promoting Halal logistics: a systematic literature review
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Article 		Add to My Research

The role of government in promoting Halal logistics: a systematic literature review

Journal of Islamic marketing, 2021-01, Vol.12 (9), p.1682-1708 [Peer Reviewed Journal]

Emerald Publishing Limited 2020 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-05-2020-0124

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18
Efectos en la intención de compra de Pirelli mediante el patrocinio deportivo en el world superbike
Efectos en la intención de compra de Pirelli mediante el patrocinio deportivo en el world superbike
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Article 		Add to My Research

Efectos en la intención de compra de Pirelli mediante el patrocinio deportivo en el world superbike

Educación física y deporte, 2017, Vol.36 (2) [Peer Reviewed Journal]

LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 0120-677X ;EISSN: 2145-5880

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19
Análisis de la eficacia del patrocinio de WorldSBK desde la perspectiva de los asistentes en el campeonato de Jerez
Análisis de la eficacia del patrocinio de WorldSBK desde la perspectiva de los asistentes en el campeonato de Jerez
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Article 		Add to My Research

Análisis de la eficacia del patrocinio de WorldSBK desde la perspectiva de los asistentes en el campeonato de Jerez

Retos (Madrid), 2023 (50), p.205-214 [Peer Reviewed Journal]

LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1579-1726 ;ISSN: 1988-2041 ;EISSN: 1988-2041 ;DOI: 10.47197/retos.v50.97266

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20
The impact of religiosity on luxury brand consumption: the case of Saudi consumers
The impact of religiosity on luxury brand consumption: the case of Saudi consumers
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Article 		Add to My Research

The impact of religiosity on luxury brand consumption: the case of Saudi consumers

Journal of Islamic marketing, 2021-05, Vol.12 (4), p.763-775 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-11-2016-0091

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