Results 1 - 20 of 128 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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The Effect of Celebrity Endorser Toward Purchase Intention: Negative Publicity as ModeratorKhazanah Sosial, 2022-10, Vol.4 (4), p.636-649 [Peer Reviewed Journal]ISSN: 2715-8071 ;EISSN: 2715-8071 ;DOI: 10.15575/ks.v4i4.20238Full text available |
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Green Product and Sustainable Tourism Development: The Role of Green Buying BehaviorRevista argentina de clínica psicológica, 2021-01, Vol.30 (2), p.236Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.4022Full text available |
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The role of betrayal in the response to value and performance brand crisisMarketing letters, 2021-06, Vol.32 (2), p.203-217 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09559-7Full text available |
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Impact of Product Familiarity on Beef Quality PerceptionAgribusiness (New York, N.Y.), 2012-03, Vol.28 (2), p.157-172 [Peer Reviewed Journal]2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Spring 2012 ;ISSN: 0742-4477 ;EISSN: 1520-6297 ;DOI: 10.1002/agr.21290 ;CODEN: AGRBEYFull text available |
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Effects of Coupons on Consumer Purchase Behavior: A Meta-AnalysisJournal of marketing development and competitiveness, 2012-12, Vol.6 (5), p.131 [Peer Reviewed Journal]Copyright North American Business Press Dec 2012 ;ISSN: 2155-2843Full text available |
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UNDERSTANDING TRIGGERS OF OFFLINE AND ONLINE CONSUMER RECOMMENDATIONSJournal of consumer satisfaction, dissatisfaction, and complaining behavior, 2011-01, Vol.24, p.56 [Peer Reviewed Journal]Copyright Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2011 ;ISSN: 0899-8620 ;EISSN: 2640-8872Full text available |
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Material Type: Article
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Millennial Heterosexual Couples’ Sustainable Consumption Choices: An Exploratory Study into Decision-MakingSustainability (Basel, Switzerland), 2024-01, Vol.16 (1), p.258 [Peer Reviewed Journal]COPYRIGHT 2023 MDPI AG ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su16010258Full text available |
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Material Type: Article
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Brand equity in the business-to-business context: Examining the structural compositionThe journal of brand management, 2012-06, Vol.19 (8), p.688-701 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012. ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2011.60Full text available |
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Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business settingMarketing intelligence & planning, 2015-01, Vol.33 (2), p.164-178Emerald Group Publishing Limited 2015 ;ISSN: 0263-4503 ;ISSN: 1758-8049 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2014-0059Full text available |
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The impact of customer experience on brand equity in a business-to-business services settingThe journal of brand management, 2010-04, Vol.17 (6), p.446-458 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2009 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2009.37Full text available |
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Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise marketAsia Pacific journal of marketing and logistics, 2012-06, Vol.24 (3), p.461-481 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;Emerald Group Publishing Limited 2012 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851211237911Full text available |
| 12 |
Material Type: Article
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Effect of Ambient Scents and Behavior Responses of CustomerRevista argentina de clínica psicológica, 2021-01, Vol.30 (2), p.133Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.413Full text available |
| 13 |
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The Effect of Verbal Anchoring on the Processing of Advertising Pictorial MetaphorsChinese journal of applied linguistics, 2021-03, Vol.44 (1), p.68-89 [Peer Reviewed Journal]2021 FLTRP, Walter de Gruyter, Cultural and Education Section British Embassy ;ISSN: 2192-9505 ;EISSN: 2192-9513 ;DOI: 10.1515/CJAL-2021-0005Full text available |
| 14 |
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Are nations so different as they access the internet?/Os paises diferem entre si no acesso a internet?Internext, 2014-01, Vol.9 (1), p.61COPYRIGHT 2014 Escola Superior de Propaganda e Marketing - ESPM ;ISSN: 1980-4865 ;EISSN: 1980-4865Full text available |
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Women consumers in the China cosmetic surgery marketJournal of the International Academy for Case Studies, 2011-11, Vol.17 (8), p.73 [Peer Reviewed Journal]COPYRIGHT 2011 Jordan Whitney Enterprises, Inc. ;Copyright The DreamCatchers Group, LLC 2011 ;ISSN: 1078-4950 ;EISSN: 1532-5822Full text available |
| 16 |
Material Type: Article
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Factors Affecting the Consumers Online Shopping During the COVID-19 Pandemic in ChinaRevista argentina de clínica psicológica, 2021-01, Vol.30 (1), p.853Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.2081Full text available |
| 17 |
Material Type: Article
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The Quality of Interactivity to WWW AdvertisingTai Da Guan Li Lun Cong, 2004-12, Vol.15 (1), p.23 [Peer Reviewed Journal]ISSN: 1018-1601 ;EISSN: 2410-2490Full text available |
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Material Type: Article
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Hypermarket private-label products, brand strategies and spokesperson persuasionEuropean journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2015-0085Full text available |
| 19 |
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What kind of product does the person who feel nostalgia buy? Examine the effect of product typesGlobal Business and Finance Review, 2019, 24(3), , pp.43-50 [Peer Reviewed Journal]2019. This work is licensed under https://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2384-1648 ;ISSN: 1088-6931 ;EISSN: 2384-1648 ;DOI: 10.17549/gbfr.2019.24.3.43Full text available |
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Social media influencers and transgressive celebrity endorsement in consumption community contextsEuropean journal of marketing, 2021-07, Vol.55 (7), p.1841-1872 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2019-0567Full text available |
Results 1 - 20 of 128 for All Library Resources
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