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Results 1 - 20 of 4,023  for All Library Resources

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Refined by: subject: Brand Loyalty remove
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1
How fashion influencers contribute to consumers' purchase intention
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Article
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How fashion influencers contribute to consumers' purchase intention

Journal of fashion marketing and management, 2020-08, Vol.24 (3), p.361-380 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-08-2019-0157

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2
Antecedents of consumers’ Halal brand purchase intention: an integrated approach
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Article
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Antecedents of consumers’ Halal brand purchase intention: an integrated approach

Management decision, 2018-03, Vol.56 (4), p.715-735 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-11-2016-0785

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3
How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework
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Article
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How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework

Aslib journal of information management, 2020-11, Vol.72 (4), p.463-488 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 2050-3806 ;DOI: 10.1108/AJIM-11-2019-0308

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4
Technology readiness and e-service quality – impact on purchase intention and loyalty
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Article
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Technology readiness and e-service quality – impact on purchase intention and loyalty

Marketing intelligence & planning, 2022-03, Vol.40 (2), p.242-255

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-06-2021-0196

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5
Does religious knowledge level affect brand association and purchase intention of luxury cars? Case of the Lexus cars in Indonesia
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Article
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Does religious knowledge level affect brand association and purchase intention of luxury cars? Case of the Lexus cars in Indonesia

Journal of Islamic marketing, 2023-03, Vol.14 (4), p.988-1006 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-01-2020-0004

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6
Store brands’ purchase intention: Examining the role of perceived quality
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Article
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Store brands’ purchase intention: Examining the role of perceived quality

European research on management and business economics, 2017-05, Vol.23 (2), p.90-95 [Peer Reviewed Journal]

2017 AEDEM ;Copyright Academia Europea de Direccion y Economia de la Empresa May/Aug 2017 ;ISSN: 2444-8834 ;EISSN: 2444-8842 ;DOI: 10.1016/j.iedeen.2016.10.001

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7
Non-Muslim Malaysians’ purchase intention towards halal products
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Article
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Non-Muslim Malaysians’ purchase intention towards halal products

Journal of Islamic marketing, 2022-06, Vol.13 (8), p.1751-1762 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2020-0326

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8
The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention
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Article
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The impact of self-congruity and virtual interactivity on online celebrity brand equity and fans’ purchase intention

The journal of product & brand management, 2020-09, Vol.29 (6), p.783-801 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-11-2018-2106

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9
THE INFLUENCE OF PERCEIVED PRICE AND QUALITY OF DELIVERY ON ONLINE REPEAT PURCHASE INTENTION: THE EVIDENCE FROM VIETNAMESE PURCHASERS
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Article
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THE INFLUENCE OF PERCEIVED PRICE AND QUALITY OF DELIVERY ON ONLINE REPEAT PURCHASE INTENTION: THE EVIDENCE FROM VIETNAMESE PURCHASERS

Cogent business & management, 2023-12, Vol.10 (1) [Peer Reviewed Journal]

2023 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2023 ;2023 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2173838

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10
Brand personality and purchase intention
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Article
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Brand personality and purchase intention

European business review, 2015-08, Vol.27 (5), p.462-476 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0955-534X ;EISSN: 1758-7107 ;DOI: 10.1108/EBR-03-2013-0046

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11
Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories
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Article
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Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories

Young consumers, 2023-01, Vol.24 (1), p.114-131 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-07-2022-1557

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12
The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook
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Article
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The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook

The journal of product & brand management, 2013-01, Vol.22 (5/6), p.342-351 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2013-0299

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13
How does greenwashing affect green branding equity and purchase intention? An empirical research
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Article
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How does greenwashing affect green branding equity and purchase intention? An empirical research

Marketing intelligence & planning, 2018-09, Vol.36 (7), p.809-824

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2017-0339

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14
The impact of perceived CSR on corporate reputation and purchase intention
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Article
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The impact of perceived CSR on corporate reputation and purchase intention

European journal of management and business economics, 2019-01, Vol.28 (3), p.206-221 [Peer Reviewed Journal]

Enrique Bianchi, Juan Manuel Bruno and Francisco J. Sarabia-Sanchez. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-8494 ;ISSN: 2444-8451 ;EISSN: 2444-8494 ;DOI: 10.1108/EJMBE-12-2017-0068

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15
The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase Intention
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Article
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The Influence of Virtual Idol Characteristics on Consumers’ Clothing Purchase Intention

Sustainability (Basel, Switzerland), 2022-07, Vol.14 (14), p.8964 [Peer Reviewed Journal]

2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su14148964

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16
Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts
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Article
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Influence of Platform Characteristics on Purchase Intention in Social Commerce: Mechanism of Psychological Contracts

Journal of theoretical and applied electronic commerce research, 2021-01, Vol.16 (1), p.1-17 [Peer Reviewed Journal]

2021. This work is published under https://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.4067/S0718-18762021000100102

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17
Investigating community members’ purchase intention on Facebook fan page: From a dualistic perspective of trust relationships
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Article
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Investigating community members’ purchase intention on Facebook fan page: From a dualistic perspective of trust relationships

Industrial management + data systems, 2017-01, Vol.117 (5), p.766-800 [Peer Reviewed Journal]

Emerald Publishing Limited 2017 ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/IMDS-05-2016-0180

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18
SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE
Material Type:
Article
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SELF-IDENTITY AND SOCIAL IDENTITY AS DRIVERS OF CONSUMERS’ PURCHASE INTENTION TOWARDS LUXURY FASHION GOODS AND WILLINGNESS TO PAY PREMIUM PRICE

Asian Academy of Management journal, 2018-01, Vol.23 (2), p.161-184 [Peer Reviewed Journal]

2018. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1394-2603 ;EISSN: 2180-4184 ;DOI: 10.21315/aamj2018.23.2.8

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19
Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust
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Article
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Influence of Perceived Value on Consumers’ Continuous Purchase Intention in Live-Streaming E-Commerce—Mediated by Consumer Trust

Sustainability (Basel, Switzerland), 2023-03, Vol.15 (5), p.4432 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15054432

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20
Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image
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Article
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Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image

Journal of fashion marketing and management, 2018-06, Vol.22 (3), p.387-403 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-08-2017-0087

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