skip to main content
Language:
Primo Advanced Search
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search Query Term
Primo Advanced Search prefilters
Simple Search

Results 1 - 20 of 25  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 next page
Show only
Refined by: subject: Brand Loyalty remove xxx: xxx remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
The role of betrayal in the response to value and performance brand crisis
The role of betrayal in the response to value and performance brand crisis
Material Type:
Article 		Add to My Research

The role of betrayal in the response to value and performance brand crisis

Marketing letters, 2021-06, Vol.32 (2), p.203-217 [Peer Reviewed Journal]

The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09559-7

Full text available

Citations Cited by
2
Het effect van monologen en dialogen in radioreclame
Het effect van monologen en dialogen in radioreclame
Material Type:
Article 		Add to My Research

Het effect van monologen en dialogen in radioreclame

Tijdschrift voor taalbeheersing (Assen), 2019-04, Vol.41 (1), p.189-201 [Peer Reviewed Journal]

2019 Amsterdam University Press ;ISSN: 1573-9775 ;EISSN: 2352-1236 ;DOI: 10.5117/TVT2019.1.013.MEUR

Full text available

Citations Cited by
3
CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification
CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification
Material Type:
Article 		Add to My Research

CSR Influence on Brand Loyalty in Banking: The Role of Brand Credibility and Brand Identification

Sustainability, 2023-01, Vol.15 (1), p.802 [Peer Reviewed Journal]

COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15010802

Full text available

Citations Cited by
4
Effects of customer equity drivers on customer loyalty in B2B context
Effects of customer equity drivers on customer loyalty in B2B context
Material Type:
Article 		Add to My Research

Effects of customer equity drivers on customer loyalty in B2B context

The Journal of business & industrial marketing, 2013-01, Vol.28 (4), p.335-346 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/08858621311313929

Full text available

Citations Cited by
5
Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting
Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting
Material Type:
Article 		Add to My Research

Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting

Marketing intelligence & planning, 2015-01, Vol.33 (2), p.164-178

Emerald Group Publishing Limited 2015 ;ISSN: 0263-4503 ;ISSN: 1758-8049 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2014-0059

Full text available

Citations Cited by
6
Factors Affecting the Consumers Online Shopping During the COVID-19 Pandemic in China
Factors Affecting the Consumers Online Shopping During the COVID-19 Pandemic in China
Material Type:
Article 		Add to My Research

Factors Affecting the Consumers Online Shopping During the COVID-19 Pandemic in China

Revista argentina de clínica psicológica, 2021-01, Vol.30 (1), p.853

Copyright FUNDACIÓN AIGLÉ 2021 ;ISSN: 0327-6716 ;EISSN: 1851-7951 ;DOI: 10.24205/03276716.2020.2081

Full text available

Citations Cited by
7
The impact of customer experience on brand equity in a business-to-business services setting
The impact of customer experience on brand equity in a business-to-business services setting
Material Type:
Article 		Add to My Research

The impact of customer experience on brand equity in a business-to-business services setting

The journal of brand management, 2010-04, Vol.17 (6), p.446-458 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2009 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2009.37

Full text available

Citations Cited by
8
Replacing a delisted brand with premium and standard private labels: The role of brand preference and shopping trip
Replacing a delisted brand with premium and standard private labels: The role of brand preference and shopping trip
Material Type:
Article 		Add to My Research

Replacing a delisted brand with premium and standard private labels: The role of brand preference and shopping trip

International journal of retail & distribution management, 2019-10, Vol.47 (10), p.1057-1073 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-01-2018-0021

Full text available

Citations Cited by
9
Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation, Engagement Behavior, and Value Beneficiary
Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation, Engagement Behavior, and Value Beneficiary
Material Type:
Article 		Add to My Research

Customer Nontransactional Value Cocreation in an Online Hotel Brand Community: Driving Motivation, Engagement Behavior, and Value Beneficiary

Journal of travel research, 2022-05, Vol.61 (5), p.1088-1104 [Peer Reviewed Journal]

The Author(s) 2021 ;ISSN: 0047-2875 ;EISSN: 1552-6763 ;DOI: 10.1177/00472875211024752

Digital Resources/Online E-Resources

Citations Cited by
10
Green service attributes and amplifiers of the warm emotions evoked by them
Green service attributes and amplifiers of the warm emotions evoked by them
Material Type:
Article 		Add to My Research

Green service attributes and amplifiers of the warm emotions evoked by them

Journal of service theory and practice, 2021-06, Vol.31 (4), p.512-533 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 2055-6225 ;EISSN: 2055-6233 ;DOI: 10.1108/JSTP-07-2020-0163

Full text available

Citations Cited by
11
Meeting Consumers’ Expectations: Exploring Corporate Social Advocacy Communication in China
Meeting Consumers’ Expectations: Exploring Corporate Social Advocacy Communication in China
Material Type:
Article 		Add to My Research

Meeting Consumers’ Expectations: Exploring Corporate Social Advocacy Communication in China

Sustainability, 2022-02, Vol.14 (4), p.2385 [Peer Reviewed Journal]

2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su14042385

Full text available

Citations Cited by
12
Drivers and relationship benefits of customer willingness to engage in CSR initiatives
Drivers and relationship benefits of customer willingness to engage in CSR initiatives
Material Type:
Article 		Add to My Research

Drivers and relationship benefits of customer willingness to engage in CSR initiatives

Journal of service theory and practice, 2020-04, Vol.30 (1), p.5-29 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 2055-6225 ;EISSN: 2055-6233 ;DOI: 10.1108/JSTP-08-2018-0186

Full text available

Citations Cited by
13
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers
Material Type:
Article 		Add to My Research

A persuasive eWOM model for increasing consumer engagement on social media: evidence from Irish fashion micro-influencers

Journal of research in interactive marketing, 2021-06, Vol.15 (2), p.181-199 [Peer Reviewed Journal]

Zheng Shen. ;Zheng Shen. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-10-2019-0161

Full text available

Citations Cited by
14
Brand Equity of a Tourist Destination
Brand Equity of a Tourist Destination
Material Type:
Article 		Add to My Research

Brand Equity of a Tourist Destination

Sustainability, 2018-02, Vol.10 (2), p.431 [Peer Reviewed Journal]

Copyright MDPI AG 2018 ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su10020431

Full text available

Citations Cited by
15
Brand equity in the business-to-business context: Examining the structural composition
Brand equity in the business-to-business context: Examining the structural composition
Material Type:
Article 		Add to My Research

Brand equity in the business-to-business context: Examining the structural composition

The journal of brand management, 2012-06, Vol.19 (8), p.688-701 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012. ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2011.60

Full text available

Citations Cited by
16
A study on brand commitment and brand trust towards brand loyalty of branded laptop in Indonesia
A study on brand commitment and brand trust towards brand loyalty of branded laptop in Indonesia
Material Type:
Article 		Add to My Research

A study on brand commitment and brand trust towards brand loyalty of branded laptop in Indonesia

Journal of business & retail management research, 2018-04, Vol.12 (3) [Peer Reviewed Journal]

Copyright The Academy of Business and Retail Management (ABRM) Apr 2018 ;ISSN: 1751-8202 ;EISSN: 2056-6271 ;DOI: 10.24052/JBRMR/V12IS03/ART-25

Full text available

Citations Cited by
17
Service quality and complaint management influence fan satisfaction and team identification
Service quality and complaint management influence fan satisfaction and team identification
Material Type:
Article 		Add to My Research

Service quality and complaint management influence fan satisfaction and team identification

Social behavior and personality, 2019-02, Vol.47 (2), p.1-15 [Peer Reviewed Journal]

COPYRIGHT 2019 Scientific Journal Publishers, Ltd. ;COPYRIGHT 2019 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2019 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.7566

Full text available

Citations Cited by
18
Brand personality and customer trust in community pharmacies
Brand personality and customer trust in community pharmacies
Material Type:
Article 		Add to My Research

Brand personality and customer trust in community pharmacies

International journal of pharmaceutical and healthcare marketing, 2011-09, Vol.5 (3), p.175-193 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1750-6123 ;EISSN: 1750-6131 ;DOI: 10.1108/17506121111172194

Full text available

Citations Cited by
19
An exemption for strong brands: the influence of brand community rejection on brand evaluation
An exemption for strong brands: the influence of brand community rejection on brand evaluation
Material Type:
Article 		Add to My Research

An exemption for strong brands: the influence of brand community rejection on brand evaluation

European journal of marketing, 2017-01, Vol.51 (5/6), p.1029-1048 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-12-2015-0876

Full text available

Citations Cited by
20
Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
Cognitive, affective attributes and conative, behavioural responses in retail corporate branding
Material Type:
Article 		Add to My Research

Cognitive, affective attributes and conative, behavioural responses in retail corporate branding

The journal of product & brand management, 2006-01, Vol.15 (5), p.293-305 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2006 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420610685703

Full text available

Citations Cited by

Results 1 - 20 of 25  for All Library Resources

Sorted by: Sorted by: RelevanceOr hit Enter to replace sort method
Results 1 2 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Show only

  1. Peer-reviewed Journals (23)

Refine My Results

Creation Date 

From To
Refine
  1. Before 2009  (3)
  2. 2009 To 2011  (4)
  3. 2012 To 2014  (4)
  4. 2015 To 2019  (7)
  5. After 2019  (8)
  6. More options open sub menu

Language 

  1. Dutch  (1)
  2. Chinese  (1)
  3. More options open sub menu
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait