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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Review
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Online Word of Mouth in Hospitality and Tourism - A Review of Research from 2008 to 2020JOHAR, 2021, Vol.16 (2), p.17Copyright Publishing India Group 2021 ;ISSN: 0973-4538Full text available |
| 2 |
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Influence of Social Group via Consumer Conformity Framework - A Conceptual ReviewPRIMA, 2018, Vol.9 (1), p.18Copyright Publishing India Group 2018 ;ISSN: 2230-844XFull text available |
| 3 |
Material Type: Review
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Neuromarketing in India: Understanding the Indian ConsumerSouth Asian Journal of Management, 2023, Vol.30 (2), p.184-187 [Peer Reviewed Journal]Copyright AMDISA Secretariat Apr-Jun 2023 ;ISSN: 0971-5428Full text available |
| 4 |
Material Type: Review
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The Moderating Effect of Review Involvement on the Relationship between Low-Cost Carriers Service Quality and Customer SatisfactionTai Da Guan Li Lun Cong, 2021, Vol.31 (1), p.1 [Peer Reviewed Journal]Copyright National Taiwan University Press, NTU College of Management Apr 2021 ;ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTUMR.202104_31(1).0001Full text available |
| 5 |
Material Type: Review
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Is Organic Food Leading to Its Purchase Organically? Insights from Bibliometric AnalysisAcademy of Marketing Studies Journal, 2022, Vol.26 (6) [Peer Reviewed Journal]2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 6 |
Material Type: Review
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Impact of Professional Critics’ Distributor Bias and Critic Valence on Consumers’ Acceptance of their Reviews: Moderating Effect of Consumer–Distributor IdentificationTai Da Guan Li Lun Cong, 2013, Vol.24 (1), p.71 [Peer Reviewed Journal]Copyright National Taiwan University Press, NTU College of Management Dec 2013 ;ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTURM2013.JUN.C40Full text available |
| 7 |
Material Type: Review
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Electronic WOM and Online Review – A Literature ReviewTai Da Guan Li Lun Cong, 2016, Vol.26 (3), p.215 [Peer Reviewed Journal]Copyright National Taiwan University Press, NTU College of Management Sep 2016 ;ISSN: 1018-1601 ;EISSN: 2410-2490 ;DOI: 10.6226/NTUMR.2016.MAY.R.25104-001Full text available |
| 8 |
Material Type: Review
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Critical Socio-Technical Issues Surrounding Mobile ComputingProtoView, 2015, Vol.2 (49)Copyright Ringgold Inc Dec 15, 2015 ;ISSN: 2372-3424 ;EISSN: 2372-3424Full text available |
| 9 |
Material Type: Review
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Capturing, Analyzing, and Managing Word-of-Mouth in the Digital MarketplaceProtoView, 2015, Vol.2 (45)COPYRIGHT 2015 Ringgold, Inc. ;Copyright Ringgold Inc Nov 17, 2015 ;ISSN: 2372-3424 ;EISSN: 2372-3424Full text available |
| 10 |
Material Type: Review
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Green Economy in the Western Balkans: Towards a Sustainable FutureProtoView, 2017, Vol.2017 (46)COPYRIGHT 2017 Ringgold, Inc. ;Copyright Ringgold Inc Dec 4, 2017 ;ISSN: 2372-3424 ;EISSN: 2372-3424Full text available |
| 11 |
Material Type: Review
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International Marketing in the Fast Changing WorldProtoView, 2015, Vol.2 (49)Copyright Ringgold Inc Dec 15, 2015 ;ISSN: 2372-3424 ;EISSN: 2372-3424Full text available |
| 12 |
Material Type: Review
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Book ReviewAU-GSB E-Journal, 2017, Vol.10 (1), p.2322017. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the associated terms available at http://www.assumptionjournal.au.edu/index.php/AU-GSB/about/editorialPolicies#openAccessPolicy ;ISSN: 1906-3296Full text available |
| 13 |
Material Type: Review
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Impact of Online Reviews on Hotel Booking for Novice TravelersInternational Journal of Hospitality and Tourism Systems, 2022, Vol.15 (2), p.37Copyright Publishing India Group 2022 ;ISSN: 0974-6250Full text available |
| 14 |
Material Type: Review
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App atmospherics, personality factors and technology acceptance behaviour towards the adoption of mobile banking apps – a systematic literature reviewGeSec : Revista de Gestão e Secretariado, 2023, Vol.14 (10), p.17336-17362 [Peer Reviewed Journal]2023. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2178-9010 ;EISSN: 2178-9010 ;DOI: 10.7769/gesec.v14i10.2939Full text available |
| 15 |
Material Type: Review
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A Review of Literatures on Factors Influencing Female Buying Behaviour for Cosmetic ProductsGlobal Journal of Research in Management, 2019, Vol.9 (2), p.9Copyright Publishing India Group 2019 ;ISSN: 2319-8915Full text available |
| 16 |
Material Type: Review
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Book reviews - A 'Brand' New Language by Monroe FriedmanJournal of Marketing, 1994, Vol.58 (2), p.129 [Peer Reviewed Journal]Copyright American Marketing Association Apr 1994 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 17 |
Material Type: Review
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New Directions in International Advertising ResearchInternational Marketing Review, 2003, Vol.20 (6), p.678-680 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 2003 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651330310505259Full text available |
| 18 |
Material Type: Review
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Wanghong as Social Media Entertainment in ChinaInternational journal of communication (Online), 2021, Vol.15, p.5299 [Peer Reviewed Journal]COPYRIGHT 2021 University of Southern California, Annenberg School for Communication & Journalism, Annenberg Press ;EISSN: 1932-8036Full text available |
| 19 |
Material Type: Review
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Books in Print: indispensable or unnecessary for academic library collection development?Reference Reviews, 2012, Vol.26 (4), p.4-8 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2012 ;ISSN: 0950-4125 ;EISSN: 1758-7697 ;DOI: 10.1108/09504121211233565Full text available |
| 20 |
Material Type: Review
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Book Reviews (Book Review)Journal of Marketing, 1994, Vol.58 (2), p.124 [Peer Reviewed Journal]ISSN: 0022-2429 ;EISSN: 1547-7185Full text available |
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