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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Review
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Book reviews - A 'Brand' New Language by Monroe FriedmanJournal of Marketing, 1994, Vol.58 (2), p.129 [Peer Reviewed Journal]Copyright American Marketing Association Apr 1994 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 2 |
Material Type: Review
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New Directions in International Advertising ResearchInternational Marketing Review, 2003, Vol.20 (6), p.678-680 [Peer Reviewed Journal]MCB UP Limited ;Copyright MCB UP Limited (MCB) 2003 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651330310505259Full text available |
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