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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Exploring the Perceived online Review Credibility and Management Response Influence on Purchase IntentionNashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2023-04, Vol.15 (2), p.92-115 [Peer Reviewed Journal]ISSN: 2008-5893 ;EISSN: 2423-5059 ;DOI: 10.22059/jitm.2022.333297.2956Full text available |
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The Role of Mobile Augmented Reality Applications on Continuous use and Purchase Intention by the Consumerمطالعات مدیریت کسب و کار هوشمند, 2023-03, Vol.11 (43), p.1-29 [Peer Reviewed Journal]ISSN: 2821-0964 ;EISSN: 2821-0816 ;DOI: 10.22054/IMS.2023.66467.2137Full text available |
| 3 |
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The effect of store image and service quality on private label brand image and purchase intentionکاوشهای مدیریت بازرگانی, 2022-04, Vol.14 (27), p.1-26 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2022.3495.1421Full text available |
| 4 |
Material Type: Article
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Investigating the mediating role of word of mouth advertising in the impact of travel agencies services on the customer's purchase intentionPizhūhish/hā-yi mudīriyyat-i ̒umūmī (Online), 2023-05, Vol.16 (59), p.217-238 [Peer Reviewed Journal]ISSN: 2538-3418 ;EISSN: 2676-7880 ;DOI: 10.22111/jmr.2022.40883.5674Full text available |
| 5 |
Material Type: Article
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Investigating the Effect of Greenwashing on Green Trust and Green Purchase Intention with the Mediation of Green Confusion and Perceived RiskNew marketing research journal, 2023-02, Vol.12 (4), p.177-194EISSN: 2228-7744 ;DOI: 10.22108/nmrj.2023.136059.2819Digital Resources/Online E-Resources |
| 6 |
Material Type: Article
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Predicting the ethical purchase intention of sustainable products in the circular business model through the behavior of customers/tourists using artificial neural network (ANN)Muṭālaʻāt-i mudīrīyat-i gardishgarī (Online), 2023-06, Vol.18 (62), p.203-240 [Peer Reviewed Journal]ISSN: 2322-3294 ;EISSN: 2476-597X ;DOI: 10.22054/tms.2023.72626.2808Full text available |
| 7 |
Material Type: Article
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The impact of Social Commerce Construction on Purchase Intention with the mediating role of Trust and Information Seekingکاوشهای مدیریت بازرگانی, 2021-08, Vol.13 (25), p.371-394 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/bar.2021.12978.3305Full text available |
| 8 |
Material Type: Article
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Investigating the Iimpact of Celebrity Endorsement on Consumer’s Purchase Intention by Mediating Attitudes toward the Advertising and Brand Attitudesکاوشهای مدیریت بازرگانی, 2021-02, Vol.12 (24), p.347-368 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2021.1591Full text available |
| 9 |
Material Type: Article
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The Effect of Social Media on the Purchase Intention of Fake Brands: with the Mediating Role of Attitude and Lifestyleمطالعات رسانههای نوین, 2022-03, Vol.8 (29), p.335-303 [Peer Reviewed Journal]ISSN: 2538-2209 ;EISSN: 2476-6550 ;DOI: 10.22054/nms.2022.48430.876Full text available |
| 10 |
Material Type: Article
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The Impact of Purchase Intention of Green Products on the Actual Purchase of products with Moderating of the Incomeکاوشهای مدیریت بازرگانی, 2021-02, Vol.12 (24), p.49-75 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/jbar.2021.1573Full text available |
| 11 |
Material Type: Article
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Investigating the Effect of Various Price Discounts on Customers’ Purchase Intention and Loyalty with the Mediating Role of Perceived Deception (Case Study: Customers of Hedonic and Utilitarian Goods in Tehran City)New marketing research journal, 2023-02, Vol.12 (4), p.29-50EISSN: 2228-7744 ;DOI: 10.22108/nmrj.2022.133706.2703Digital Resources/Online E-Resources |
| 12 |
Material Type: Article
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Assessing the role of self efficacy and social tendencies in green purchase intention and behaviourFaṣlnāmah-i āmūzish-i muḥīṭ-i zīst va tawsiʻah-i pāydār = Journal of environmental education & sustainable development, 2019-08, Vol.7 (4), p.145-162 [Peer Reviewed Journal]ISSN: 2322-3057 ;EISSN: 2538-5984 ;DOI: 10.30473/ee.2019.6072Full text available |
| 13 |
Material Type: Article
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Extended Practice of Technology Acceptance Model; Impact of Personal Innovation and Ease of Use on Internet Shopping Intentions: A Study on Apparel Buyers’ Purchase Intention in MalaysiaNashrīyah-i mudīrīyat-i fannāvarī-i iṭṭilāʻāt, 2021-10, Vol.13 (4), p.144-160 [Peer Reviewed Journal]ISSN: 2008-5893 ;EISSN: 2423-5059 ;DOI: 10.22059/jitm.2021.86124Full text available |
| 14 |
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Investigating the Effect of Effective Factors on Actual Purchase with The Mediating Role of Purchase Intention and The Moderating Role of Iranian Product Typeمدیریت نوآوری و راهبردهای عملیاتی, 2021-06, Vol.2 (1), p.96-115 [Peer Reviewed Journal]ISSN: 2783-1345 ;EISSN: 2717-4581 ;DOI: 10.22105/IMOS.2021.281500.1061Full text available |
| 15 |
Material Type: Article
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The aesthetic effect of products on purchase intention and purchase commitment at the point of sale with the mediating role of emotional attachment and the moderating role of consumer goalsکاوشهای مدیریت بازرگانی, 2022-01, Vol.13 (26), p.477-502 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/bar.2022.14243.3580Full text available |
| 16 |
Material Type: Article
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Customers' Segmentation based on Influential Factors on their Purchase Intentionمطالعات مدیریت کسب و کار هوشمند, 2017-06, Vol.5 (20), p.157-182 [Peer Reviewed Journal]ISSN: 2821-0964 ;EISSN: 2821-0816 ;DOI: 10.22054/ims.2017.8623Full text available |
| 17 |
Material Type: Article
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Effect of awareness and website quality on customer’s emotion, purchase intention and perceived risk (case study: website of high speed internet service providers in Iran)کاوشهای مدیریت بازرگانی, 2020-08, Vol.12 (23), p.445-471 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.22034/bar.2021.2539Full text available |
| 18 |
Material Type: Article
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Investigating the Affecting Factors on Mobile Games Purchase Intention: An Expectation-Confirmation Model (ECM)Taḥqīqāt-i farhangī-i Īrān : faṣlʹnāmah-i ʻilmī, pizhūhishī-i Taḥqīqāt-i Farhangī-i Īrān, 2018-03, Vol.11 (1), p.55-83 [Peer Reviewed Journal]ISSN: 2008-1847 ;EISSN: 2476-5058 ;DOI: 10.22631/jicr.2018.1660.2306Full text available |
| 19 |
Material Type: Article
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Investigation of Brand Slogans Effects on Purchase Intention of Customersکاوشهای مدیریت بازرگانی, 2015-12, Vol.7 (14), p.99-120 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878Full text available |
| 20 |
Material Type: Article
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Factors Affecting Purchase Intention of Veil Clothing among Womenکاوشهای مدیریت بازرگانی, 2015-12, Vol.7 (14), p.241-264 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878Full text available |
Results 1 - 20 of 89 for All Library Resources
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Subject
- Purchase Intention (34)
- Trust (7)
- Perceived Quality (6)
- Customer Satisfaction (6)
- Perceived Value (5)
- Purchase Intentions (4)
- Perceived Risk (4)
- Online Purchase Intention (4)
- Grounded Theory (3)
- Product Knowledge (3)
- Brand Equity (3)
- Brand Image (3)
- Store Image (3)
- Social Networks (3)
- Artificial Neural Network (2)
- Brand Attitude (2)
- "purchase Intention" (2)
- Brand Evangelism (2)
- Brand Love (2)
- Attitude Toward Counterfeit Product (2)
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Journal Title
- Journal Of Business Administration Researches (4)
- Mudīrīyat-I Bāzargānī (21)
- Muṭāliʻāt-I Mudīriyyat-I Bihbūd Va Taḥavvul (2)
- Muṭāliʻāt-I Raftār-I Maṣraf/kunandah (3)
- Nashrīyah-I Mudīrīyat-I Fannāvarī-I Iṭṭilāʻāt (4)
- New Marketing Research Journal (18)
- ارزش آفرینی در مدیریت کسب و کار (7)
- مجله کاوش های مدیریت (4)
- مطالعات مدیریت کسب و کار هوشمند (5)
- کاوشهای مدیریت بازرگانی (20)
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