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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Designing a Content Marketing Template to Increase Purchase Intention in Digital MarketingMudīrīyat-i bāzargānī, 2022-07, Vol.14 (2), p.354-376ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2021.332652.4222Full text available |
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Material Type: Article
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Designing a Model for Customer’s Emotions Impact on Online Purchase Intention and impulsive buying of Luxury Cosmetic Products with Emphasis on the Role of Perceived Service QualityMudīrīyat-i bāzargānī, 2023-03, Vol.15 (1), p.131-155ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2022.334677.4259Full text available |
| 3 |
Material Type: Article
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Experimental Measurement of the Impact of Price and Green Labels on the Purchase Intention of Green Food Products among Demographic Groups of ConsumersMudīrīyat-i bāzargānī, 2023-06, Vol.15 (2), p.305-333ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2022.342288.4363Full text available |
| 4 |
Material Type: Article
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Investigating the Effect of Apparel Color Dimensions on Customer Purchase Intention: An Analysis on Customer Gender DifferencesMudīrīyat-i bāzargānī, 2018-09, Vol.10 (3), p.659-672ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.234046.2651Full text available |
| 5 |
Material Type: Article
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The Effect of Industrial Brand Equity on Ingredient Brand Equity component and End-User Purchase IntentionMudīrīyat-i bāzargānī, 2017-02, Vol.8 (4), p.699-720ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2017.61296Full text available |
| 6 |
Material Type: Article
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From Shopping Centers’ Image to Purchase Intention with Perceived Value, Customer Satisfaction and Customer Preference (Case Study: Shopping Centers in Semnan)Mudīrīyat-i bāzargānī, 2018-09, Vol.10 (3), p.643-658ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.246532.2839Full text available |
| 7 |
Material Type: Article
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Investigating the Effect of Discount Framing and Brand on Consumers' Perceived Savings, Perceived Quality and Purchase IntentionMudīrīyat-i bāzargānī, 2017-04, Vol.9 (1), p.193-211ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2017.62323Full text available |
| 8 |
Material Type: Article
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Study of the effects of perceived knowledge of Green products on purchase intention in terms of attachment to this hypermarketMudīrīyat-i bāzargānī, 2016-11, Vol.8 (3), p.569-586ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2016.60628Full text available |
| 9 |
Material Type: Article
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The Impact of innovation on Electronic purchase intention by Structural Equation ModelingMudīrīyat-i bāzargānī, 2015-12, Vol.7 (4), p.941-966ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2015.57099Full text available |
| 10 |
Material Type: Article
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The effect of corporate social responsibility on customer trust and purchase intention with emphasis on the mediator role of customer satisfactionMudīrīyat-i bāzargānī, 2017-02, Vol.8 (4), p.855-902ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2017.61304Full text available |
| 11 |
Material Type: Article
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Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz)Mudīrīyat-i bāzargānī, 2016-11, Vol.8 (3), p.479-502ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2016.60624Full text available |
| 12 |
Material Type: Article
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Effects of B2C Retailing Website Features on Customer Online Purchase Intention, Using Conjoint AnalysisMudīrīyat-i bāzargānī, 2013-01, Vol.4 (14), p.127-146ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2013.54768Full text available |
| 13 |
Material Type: Article
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Investigating the Effect of Planned Behavior Model Dimensions on the Intention of Local Food Purchase (Case: Honey Product)Mudīrīyat-i bāzargānī, 2019-06, Vol.11 (2), p.415-436ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2019.259239.3078Full text available |
| 14 |
Material Type: Article
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Investigating the Effect of Background Music on the Intention to Buy through Stimulation, Joy, Trust, and the Moderating Product LevelMudīrīyat-i bāzargānī, 2018-12, Vol.10 (4), p.761-776ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2018.243243.2782Full text available |
| 15 |
Material Type: Article
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An Analysis of Relationship between Perceived Value, Perceived Quality, Customer satisfaction and Re-purchase Intention in Tehran Department StoresMudīrīyat-i bāzargānī, 2012-03, Vol.4 (11), p.55-70ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2012.28613Full text available |
| 16 |
Material Type: Article
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The Effect of Electronic Word of Mouth (e-WOM) on Consumer’s Purchase Intention through Customer Based Brand Equity (CBBE) (The Case: Dell Laptop)Mudīrīyat-i bāzargānī, 2013-01, Vol.4 (14), p.41-64ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2013.54760Full text available |
| 17 |
Material Type: Article
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Investigating the effect of context factors on the effectiveness of brand placement in moviesMudīrīyat-i bāzargānī, 2015-09, Vol.7 (3), p.679-698ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2015.51465Full text available |
| 18 |
Material Type: Article
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An Investigation of Factors Affecting Franchise Purchase Intentions: The Franchisees PerspectiveMudīrīyat-i bāzargānī, 2009-09, Vol.1 (3)ISSN: 2008-5907 ;EISSN: 2423-5091Full text available |
| 19 |
Material Type: Article
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Investigating the Impact of Gamification on the Consumer Buying Behavior using Artificial Neural NetworkMudīrīyat-i bāzargānī, 2022-12, Vol.14 (4), p.647-674ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2022.334038.4249Full text available |
| 20 |
Material Type: Article
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Evaluating the Effectiveness of Viral Advertising Using Experimental DesignMudīrīyat-i bāzargānī, 2013-09, Vol.5 (3), p.125-144ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2013.50201Full text available |
Results 1 - 20 of 21 for All Library Resources
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Subject
- Purchase Intention (9)
- Customer Satisfaction (4)
- Perceived Quality (2)
- Perceived Value (2)
- Artificial Neural Network (1)
- Attachment To Hypermarket (1)
- Brand Attitude (1)
- "industrial Brand Equity" (1)
- Brand-Building Behavior's (1)
- "purchase Intention" (1)
- Brand Evangelism (1)
- Brand Equity (1)
- Apparel Purchase Intention (1)
- Brand Reputation (1)
- Ad Attitude (1)
- Brand Identification (1)
- Brand Placement (1)
- Background Music (1)
- Arousal (1)
- "ingredient Brand Equity" (1)
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