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1
CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCE
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CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCE

Verslas: teorija ir praktika, 2020-03, Vol.21 (1), p.18-29

COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11346

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2
Tvarios lanksčios pakuotės vystymas maisto gamybos pramonėje: reguliavimo politikos poveikis
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Tvarios lanksčios pakuotės vystymas maisto gamybos pramonėje: reguliavimo politikos poveikis

Viešoji politika ir administravimas, 2023-01, Vol.22 (1) [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-2603 ;EISSN: 2029-2872 ;DOI: 10.5755/j01.ppaa.22.1.33606

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3
THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP
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THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIP

Verslas: teorija ir praktika, 2020-03, Vol.21 (1), p.30-38

COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11617

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4
Young generation and environmental friendly awareness: does it the impact of green advertising?
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Young generation and environmental friendly awareness: does it the impact of green advertising?

Verslas: teorija ir praktika, 2021, Vol.22 (1), p.159-166

COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12417

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5
FACTORS OF CONSUMER BEHAVIOR IN THE PURCHASE PROCESS OF PERUVIAN BODEGAS IN THE CONTEXT OF COVID-19
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FACTORS OF CONSUMER BEHAVIOR IN THE PURCHASE PROCESS OF PERUVIAN BODEGAS IN THE CONTEXT OF COVID-19

Verslas: teorija ir praktika, 2022-11, Vol.23 (2), p.387-395

2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.16351

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6
The effect of selected marketing activities and promotions on the consumers buying behavior
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The effect of selected marketing activities and promotions on the consumers buying behavior

Verslas: teorija ir praktika, 2022-01, Vol.23 (1), p.79-87

COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13929

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7
FINTECH AND FINANCIAL INCLUSION: THE MEDIATING ROLE OF DIGITAL MARKETING
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FINTECH AND FINANCIAL INCLUSION: THE MEDIATING ROLE OF DIGITAL MARKETING

Verslas: teorija ir praktika, 2023-01, Vol.24 (1), p.183-193

COPYRIGHT 2023 Vilnius Gediminas Technical University ;2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2023.17624

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8
Examining the role of word of mouth in purchase decision: an insight from fashion store
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Examining the role of word of mouth in purchase decision: an insight from fashion store

Verslas: teorija ir praktika, 2022-01, Vol.23 (1), p.231-238

COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.12554

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9
Satisfaction of short-term rental customers: empirical study in Portugal
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Satisfaction of short-term rental customers: empirical study in Portugal

Verslas: teorija ir praktika, 2021-06, Vol.22 (2), p.361-369

COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.14289

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10
TECHNO-RESONANCE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: A PERSPECTIVE OF RA-THEORY
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Article
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TECHNO-RESONANCE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: A PERSPECTIVE OF RA-THEORY

Verslas: teorija ir praktika, 2020, Vol.21 (1), p.329-339

2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12117

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11
Understanding factors influencing traveler’s adoption of travel influencer advertising: an Information Adoption Model approach
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Article
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Understanding factors influencing traveler’s adoption of travel influencer advertising: an Information Adoption Model approach

Verslas: teorija ir praktika, 2022-01, Vol.23 (1), p.131-140

COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13149

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12
The role of company reputation in mitigating negative word of mouth
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Article
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The role of company reputation in mitigating negative word of mouth

Verslas: teorija ir praktika, 2021-01, Vol.22 (1), p.109-120

COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12983

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13
THE CONTRIBUTION OF CORPORATE SOCIAL RESPONSIBILITY PERCEPTION ON JOB PERFORMANCE: DOES CORPORATE REPUTATION MATTER?
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Article
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THE CONTRIBUTION OF CORPORATE SOCIAL RESPONSIBILITY PERCEPTION ON JOB PERFORMANCE: DOES CORPORATE REPUTATION MATTER?

Verslas: teorija ir praktika, 2022-06, Vol.23 (2), p.277-287

COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.16089

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14
Consumer Motives for Purchasing Counterfeit Luxury Products: Behind the Status Signaling Behavior Using Brand Prominence
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Consumer Motives for Purchasing Counterfeit Luxury Products: Behind the Status Signaling Behavior Using Brand Prominence

Verslas: teorija ir praktika, 2019, Vol.20 (1), p.208-215

2019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2019.20

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15
AN INVESTIGATIVE STUDY ON SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURE COMPANIES IN INDONESIA
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Article
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AN INVESTIGATIVE STUDY ON SUSTAINABLE COMPETITIVE ADVANTAGE OF MANUFACTURE COMPANIES IN INDONESIA

Verslas: teorija ir praktika, 2020-06, Vol.21 (2), p.633-642

COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12256

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16
Lifestyle segmentation: mobile phone purchase vis-à-vis consumption decision
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Lifestyle segmentation: mobile phone purchase vis-à-vis consumption decision

Verslas: teorija ir praktika, 2022-01, Vol.23 (1), p.14-25

COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13687

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17
Niche based relational capability to increase salespeople performance in small and medium enterprises
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Niche based relational capability to increase salespeople performance in small and medium enterprises

Verslas: teorija ir praktika, 2022-01, Vol.23 (1), p.141-153

COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13012

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18
A study on greenish pattern of Indian consumers with special reference to their plastic bag usage behavior
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A study on greenish pattern of Indian consumers with special reference to their plastic bag usage behavior

Verslas: teorija ir praktika, 2021-06, Vol.22 (2), p.444-452

COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.10522

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19
THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA
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Article
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THE INFLUENCE OF UTILITARIAN VALUE, HEDONIC VALUE, SOCIAL VALUE, AND PERCEIVED RISK ON CUSTOMER SATISFACTION: SURVEY OF E-COMMERCE CUSTOMERS IN INDONESIA

Verslas: teorija ir praktika, 2020-01, Vol.21 (2), p.613-622

2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12143

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20
THE BEHAVIOURAL CONSEQUENCES OF PERCEIVED SERVICE QUALITY: A STUDY OF THE INDIAN TELECOMMUNICATION INDUSTRY
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Article
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THE BEHAVIOURAL CONSEQUENCES OF PERCEIVED SERVICE QUALITY: A STUDY OF THE INDIAN TELECOMMUNICATION INDUSTRY

Verslas: teorija ir praktika, 2020-03, Vol.21 (1), p.360-372

COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11480

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