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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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CONVERSION OF ONLINE PURCHASE INTENTION INTO ACTUAL PURCHASE: THE MODERATING ROLE OF TRANSACTION SECURITY AND CONVENIENCEVerslas: teorija ir praktika, 2020-03, Vol.21 (1), p.18-29COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11346Full text available |
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Material Type: Article
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THE EFFECT OF CUSTOMER EMPOWERMENT AND CUSTOMER ENGAGEMENT ON MARKETING PERFORMANCE: THE MEDIATING EFFECT OF BRAND COMMUNITY MEMBERSHIPVerslas: teorija ir praktika, 2020-03, Vol.21 (1), p.30-38COPYRIGHT 2020 Vilnius Gediminas Technical University ;2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.11617Full text available |
| 3 |
Material Type: Article
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The effect of selected marketing activities and promotions on the consumers buying behaviorVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.79-87COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13929Full text available |
| 4 |
Material Type: Article
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Lifestyle segmentation: mobile phone purchase vis-à-vis consumption decisionVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.14-25COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13687Full text available |
| 5 |
Material Type: Article
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Examining the role of word of mouth in purchase decision: an insight from fashion storeVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.231-238COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.12554Full text available |
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Material Type: Article
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Understanding factors influencing traveler’s adoption of travel influencer advertising: an Information Adoption Model approachVerslas: teorija ir praktika, 2022-01, Vol.23 (1), p.131-140COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.13149Full text available |
| 7 |
Material Type: Article
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Brand crisis response strategies: a typologies continuumVerslas: teorija ir praktika, 2021-01, Vol.22 (1), p.146-158COPYRIGHT 2021 Vilnius Gediminas Technical University ;2021. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2021.12586Full text available |
| 8 |
Material Type: Article
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SOCIAL MEDIA AS A STRATEGIC CAPABILITY FOR STARTUPS AND THE MEDIATING ROLE OF SOCIAL CAPITALVerslas: teorija ir praktika, 2022-06, Vol.23 (2), p.302-312COPYRIGHT 2022 Vilnius Gediminas Technical University ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2022.16954Full text available |
| 9 |
Material Type: Article
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Spalvos suvokimo poveikis marketingo sprendimuoseOrganizacijų vadyba, 2017 (77), p.169-184 [Peer Reviewed Journal]Copyright Vytautas Magnus University 2017 ;ISSN: 1392-1142 ;EISSN: 2335-8750Full text available |
| 10 |
Material Type: Article
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TECHNO-RESONANCE INNOVATION CAPABILITY FOR ENHANCING MARKETING PERFORMANCE: A PERSPECTIVE OF RA-THEORYVerslas: teorija ir praktika, 2020, Vol.21 (1), p.329-3392020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2020.12117Full text available |
| 11 |
Material Type: Article
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Consumer Motives for Purchasing Counterfeit Luxury Products: Behind the Status Signaling Behavior Using Brand ProminenceVerslas: teorija ir praktika, 2019, Vol.20 (1), p.208-2152019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2019.20Full text available |
| 12 |
Material Type: Article
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An Investigation the Main Internal Brand Crisis AntecedentsVerslas: teorija ir praktika, 2019, Vol.20 (1), p.234-2472019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1648-0627 ;EISSN: 1822-4202 ;DOI: 10.3846/btp.2019.23Full text available |
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