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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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ABUSES OF SURVEY RESEARCH TECHNIQUES: THE PHONY INTERVIEWPublic opinion quarterly, 1967-01, Vol.31 (2), p.298-298 [Peer Reviewed Journal]Copyright 1967 Princeton University Press ;ISSN: 0033-362X ;EISSN: 1537-5331 ;DOI: 10.1086/267523 ;CODEN: POPQAEFull text available |
| 2 |
Material Type: Article
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The Relationships between Preference and Purchase of BrandsJournal of marketing, 1950-10, Vol.15 (2), p.145-157 [Peer Reviewed Journal]Copyright American Marketing Association Oct 1950 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224295001500202 ;CODEN: JMKTAKFull text available |
| 3 |
Material Type: Article
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Customer Impulse Purchasing BehaviorJournal of marketing research, 1967-02, Vol.4 (1), p.21-31 [Peer Reviewed Journal]Copyright 1967 American Marketing Association ;Copyright American Marketing Association Feb 1967 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224376700400102 ;CODEN: JMKRAEFull text available |
| 4 |
Material Type: Article
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Sales Forecasting by Sample SurveysJournal of marketing, 1955-07, Vol.20 (1), p.1-13 [Peer Reviewed Journal]Copyright American Marketing Association 1955 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224295502000101 ;CODEN: JMKTAKFull text available |
| 5 |
Material Type: Article
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The Application of Survey Research Methods to "Model Line" DecisionsJournal of marketing research, 1964-02, Vol.1 (1), p.30-34 [Peer Reviewed Journal]Copyright American Marketing Association Feb 1964 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224376400100105 ;CODEN: JMKRAEFull text available |
| 6 |
Material Type: Article
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The Administration of the Food and Drugs Acts : a ReviewJournal of the Royal Sanitary Institute, 1905-09, Vol.26 (9), p.469-484ISSN: 0370-7334 ;DOI: 10.1177/146642400502600901Full text available |
| 7 |
Material Type: Article
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Customer Impulse Purchasing Behavior: Some Research Notes and a ReplyJournal of marketing research, 1968-08, Vol.5 (3), p.326-330 [Peer Reviewed Journal]Copyright 1968 American Marketing Association ;Copyright American Marketing Association August 1968 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224376800500315 ;CODEN: JMKRAEFull text available |
| 8 |
Material Type: Article
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Customer-Salesman Bargaining Behavior in Retail TransactionsJournal of marketing research, 1968-08, Vol.5 (3), p.255-262 [Peer Reviewed Journal]Copyright 1968 American Marketing Association ;Copyright American Marketing Association August 1968 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224376800500301 ;CODEN: JMKRAEFull text available |
| 9 |
Material Type: Article
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Anticipations and Purchases, an Analysis of Consumer BehaviorJournal of Marketing Research, 1965-05, Vol.2 (2), p.202-204 [Peer Reviewed Journal]Copyright 1965 American Marketing Association ;Copyright American Marketing Association May 1965 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3149986 ;CODEN: JMKRAEFull text available |
| 10 |
Material Type: Article
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A Review of Buyer BehaviorManagement science, 1967-08, Vol.13 (12), p.B-718-B-756 [Peer Reviewed Journal]Copyright 1967 The Institute of Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Aug 1967 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.13.12.B718 ;CODEN: MNSCDIFull text available |
| 11 |
Material Type: Article
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What Big Agency Men Think of Copy Testing MethodsJournal of marketing research, 1965-11, Vol.2 (4), p.339-345 [Peer Reviewed Journal]Copyright 1965 American Marketing Association ;Copyright American Marketing Association Nov 1965 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224376500200401 ;CODEN: JMKRAEFull text available |
| 12 |
Material Type: Article
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Marketing Articles in ReviewJournal of marketing, 1964-10, Vol.28 (4), p.83-112 [Peer Reviewed Journal]Copyright 1964 The American Marketing Association ;Copyright American Marketing Association Oct 1964 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224296402800416 ;CODEN: JMKTAKFull text available |
| 13 |
Material Type: Article
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Fundamental and Applied Research in MarketingJournal of marketing, 1954-07, Vol.19 (1), p.233-243 [Peer Reviewed Journal]Copyright American Marketing Association 1954 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 14 |
Material Type: Article
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Other 2 -- No TitleEconometrica, 1957-04, Vol.25 (2), p.358 [Peer Reviewed Journal]Copyright Econometric Society Apr 1957 ;ISSN: 0012-9682 ;EISSN: 1468-0262 ;CODEN: ECMTA7Full text available |
| 15 |
Material Type: Article
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Observations on a Consumer Panel OperationJournal of marketing, 1953-07, Vol.17 (1), p.246 [Peer Reviewed Journal]Copyright American Marketing Association Jul 1952-Apr 1953 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;CODEN: JMKTAKFull text available |
| 16 |
Material Type: Article
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The Lend-Lease OperationThe Annals of the American Academy of Political and Social Science, 1943-01, Vol.225 (1), p.183-189 [Peer Reviewed Journal]Copyright 1943 The American Academy of Political and Social Science ;ISSN: 0002-7162 ;EISSN: 1552-3349 ;DOI: 10.1177/000271624322500151Full text available |
| 17 |
Material Type: Article
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Research in Marketing Completed and in ProgressJournal of marketing, 1945-01, Vol.9 (3), p.280-294 [Peer Reviewed Journal]Copyright 1945 The American Marketing Association ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224294500900311Full text available |
| 18 |
Material Type: Article
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THE VAGARIES OF BOOK-BUYERSBook-lore, Dec. 1884-Nov. 1887, 1887-05, p.6-9ISSN: 2043-2399 ;ISSN: 2043-1511Full text available |
| 19 |
Material Type: Article
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THE VAGARIES OF BOOK-BUYERSBook-lore, Dec. 1884-Nov. 1887, 1887-05, p.6-9ISSN: 2043-2399 ;ISSN: 2043-1511Full text available |
| 20 |
Material Type: Article
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Trends in Farm Land Values in the United States from 1912 to 1928The Annals of the American Academy of Political and Social Science, 1929-03, Vol.142 (1), p.27-43 [Peer Reviewed Journal]Copyright 1929 The American Academy of Political and Social Science ;ISSN: 0002-7162 ;EISSN: 1552-3349 ;DOI: 10.1177/000271622914200105Full text available |
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