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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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A Review of Buyer BehaviorManagement science, 1967-08, Vol.13 (12), p.B-718-B-756 [Peer Reviewed Journal]Copyright 1967 The Institute of Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Aug 1967 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.13.12.B718 ;CODEN: MNSCDIFull text available |
| 2 |
Material Type: Article
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What Big Agency Men Think of Copy Testing MethodsJournal of marketing research, 1965-11, Vol.2 (4), p.339-345 [Peer Reviewed Journal]Copyright 1965 American Marketing Association ;Copyright American Marketing Association Nov 1965 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224376500200401 ;CODEN: JMKRAEFull text available |
| 3 |
Material Type: Article
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Marketing Articles in ReviewJournal of marketing, 1964-10, Vol.28 (4), p.83-112 [Peer Reviewed Journal]Copyright 1964 The American Marketing Association ;Copyright American Marketing Association Oct 1964 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224296402800416 ;CODEN: JMKTAKFull text available |
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