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1 |
Material Type: Article
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Factors influencing green purchase behavior of millennials in IndiaManagement of environmental quality, 2018-07, Vol.29 (5), p.798-812 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1477-7835 ;EISSN: 1758-6119 ;DOI: 10.1108/MEQ-02-2018-0023Full text available |
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2 |
Material Type: Article
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Social media engagement behavior: A framework for engaging customers through social media contentEuropean journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2017-0182Full text available |
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3 |
Material Type: Article
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Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case StudyInternational review of management and marketing, 2023-05, Vol.13 (3), p.16-24 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14320Full text available |
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4 |
Material Type: Article
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The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic reviewInternational marketing review, 2022-04, Vol.39 (2), p.269-308 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2021-0096Full text available |
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5 |
Material Type: Article
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Hotel website quality, perceived flow, customer satisfaction and purchase intentionJournal of hospitality and tourism technology, , Vol.7 (2), p.213-228Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1757-9880 ;EISSN: 1757-9899 ;DOI: 10.1108/JHTT-02-2016-0010Full text available |
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6 |
Material Type: Article
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Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intentionJournal of fashion marketing and management, 2021-08, Vol.25 (4), p.585-605 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-05-2020-0089Full text available |
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7 |
Material Type: Article
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The value proposition of food delivery apps from the perspective of theory of consumption valueInternational journal of contemporary hospitality management, 2021-05, Vol.33 (4), p.1129-1159 [Peer Reviewed Journal]Puneet Kaur, Amandeep Dhir, Shalini Talwar and Karminder Ghuman. ;Puneet Kaur, Amandeep Dhir, Shalini Talwar and Karminder Ghuman. This work is published under https://creativecommons.org/licenses/by-nc/3.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-05-2020-0477Full text available |
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8 |
Material Type: Article
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Consumer engagement on Twitter: perceptions of the brand matterEuropean journal of marketing, 2019-09, Vol.53 (9), p.1905-1933 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2017-0772Full text available |
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9 |
Material Type: Article
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The spillover effect of greenwashing behaviours: an experimental approachMarketing intelligence & planning, 2020-05, Vol.38 (3), p.283-295Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-01-2019-0006Full text available |
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10 |
Material Type: Article
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A meta-analysis of the factors affecting eWOM providing behaviourEuropean journal of marketing, 2021-04, Vol.55 (4), p.1067-1102 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2018-0472Full text available |
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11 |
Material Type: Article
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Luxury during trade tensions. The influence of economic animosity, cosmopolitanism and patriotism on intention to buy foreign luxury productsInternational marketing review, 2022-02, Vol.39 (1), p.32-54 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-05-2019-0133Full text available |
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12 |
Material Type: Article
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Understanding consumer behavior regarding luxury fashion goods in India based on the theory of planned behaviorJournal of Asia business studies, 2017-01, Vol.11 (1), p.4-21 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1558-7894 ;EISSN: 1559-2243 ;DOI: 10.1108/JABS-08-2015-0118Full text available |
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13 |
Material Type: Article
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Materialistic values and green apparel purchase intention among young Vietnamese consumersYoung consumers, 2019-11, Vol.20 (4), p.246-263 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-10-2018-0859Full text available |
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14 |
Material Type: Article
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Environmental corporate social responsibility initiatives and green purchase intention: an application of the extended theory of planned behaviorSocial responsibility journal, 2022-11, Vol.18 (8), p.1627-1645 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-1117 ;EISSN: 1758-857X ;DOI: 10.1108/SRJ-06-2021-0220Full text available |
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15 |
Material Type: Article
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Understanding the role of influencers on live streaming platforms: when tipping makes the differenceEuropean journal of marketing, 2022-11, Vol.56 (10), p.2677-2697 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0815Full text available |
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16 |
Material Type: Article
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Green innovation and environmental awareness driven green purchase intentionsMarketing intelligence & planning, 2022-07, Vol.40 (5), p.624-638Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-12-2021-0457Full text available |
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17 |
Material Type: Article
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How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distanceInternational marketing review, 2022-11, Vol.39 (6), p.1390-1416 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2021-0007Full text available |
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18 |
Material Type: Article
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Psychological needs as underlying forces of halal food purchase intentionJournal of Islamic marketing, 2023-07, Vol.14 (8), p.2070-2083 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-01-2022-0027Digital Resources/Online E-Resources |
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19 |
Material Type: Article
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How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) frameworkAslib journal of information management, 2020-11, Vol.72 (4), p.463-488 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 2050-3806 ;EISSN: 1758-3748 ;DOI: 10.1108/AJIM-11-2019-0308Full text available |
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20 |
Material Type: Article
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Impact of green packaging design on green purchase intentionSocial behavior and personality, 2024-04, Vol.52 (4), p.1-13 [Peer Reviewed Journal]COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12893Full text available |