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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Understanding the role of influencers on live streaming platforms: when tipping makes the differenceEuropean journal of marketing, 2022-11, Vol.56 (10), p.2677-2697 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2021-0815Full text available |
| 2 |
Material Type: Article
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Measuring the intention-behavior gap in service failure and recovery: the moderating roles of failure severity and service recovery satisfactionEuropean journal of marketing, 2023-06, Vol.57 (7), p.1826-1853 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2022-0235Digital Resources/Online E-Resources |
| 3 |
Material Type: Article
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A meta-analytic integration of the theory of planned behavior and the value-belief-norm model to predict green consumptionEuropean journal of marketing, 2024-04, Vol.58 (4), p.1141-1174 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-06-2021-0436Digital Resources/Online E-Resources |
| 4 |
Material Type: Article
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The risk of embarrassment in buying luxury counterfeits: do face-conscious consumers care?European journal of marketing, 2023-06, Vol.57 (8), p.1996-2020 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-11-2021-0891Digital Resources/Online E-Resources |
| 5 |
Material Type: Article
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Can we serve both God and Money? The role of indirect appeal and its limitationEuropean journal of marketing, 2023-06, Vol.57 (7), p.1912-1938 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2022-0234Digital Resources/Online E-Resources |
| 6 |
Material Type: Article
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Social media and nonprofit fundraising: the influence of Facebook likesEuropean journal of marketing, 2024-01, Vol.58 (1), p.33-65 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2022-0364Digital Resources/Online E-Resources |
| 7 |
Material Type: Article
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Consumer wisdom: a mindful connection between healthy food advertising and obesity preventionEuropean journal of marketing, 2022-11, Vol.56 (11), p.3032-3053 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-08-2021-0645Full text available |
| 8 |
Material Type: Article
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Gratitude in franchisor-franchisee relationships: does personality matter?European journal of marketing, 2020-01, Vol.54 (1), p.109-144 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2018-0458Full text available |
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