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1
An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers
An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers
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An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of Customers

Contemporary Issues in Behavioral Finance, 2019, Vol.101, p.53-64

Copyright © 2019 Emerald Publishing Limited ;ISSN: 1569-3759 ;ISBN: 9781787698826 ;ISBN: 1787698823 ;EISBN: 1787698815 ;EISBN: 9781787698819 ;EISBN: 1787698831 ;EISBN: 9781787698833 ;DOI: 10.1108/S1569-375920190000101005 ;OCLC: 1105811535 ;LCCallNum: HG1-9999

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2
It Was Nice with the Brick So Now I’ll Click: The Effects of Offline and Online Experience, Perceived Benefits, and Trust on Dutch Consumers’ Online Repeat Purchase Intention
It Was Nice with the Brick So Now I’ll Click: The Effects of Offline and Online Experience, Perceived Benefits, and Trust on Dutch Consumers’ Online Repeat Purchase Intention
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It Was Nice with the Brick So Now I’ll Click: The Effects of Offline and Online Experience, Perceived Benefits, and Trust on Dutch Consumers’ Online Repeat Purchase Intention

Human-Computer Interaction. Users and Contexts of Use, p.371-380 [Peer Reviewed Journal]

Springer-Verlag Berlin Heidelberg 2013 ;ISSN: 0302-9743 ;ISBN: 3642392644 ;ISBN: 9783642392641 ;EISSN: 1611-3349 ;EISBN: 9783642392658 ;EISBN: 3642392652 ;DOI: 10.1007/978-3-642-39265-8_41

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3
Online Purchase Intention in Consumers: Empirical Evidence Among Cyber Citizens in Kota Samarahan, Sarawak
Online Purchase Intention in Consumers: Empirical Evidence Among Cyber Citizens in Kota Samarahan, Sarawak
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Online Purchase Intention in Consumers: Empirical Evidence Among Cyber Citizens in Kota Samarahan, Sarawak

Proceedings of the Second International Conference on the Future of ASEAN (ICoFA) 2017 - Volume 1, 2019, p.73-82

Springer Nature Singapore Pte Ltd. 2019 ;ISBN: 9789811087295 ;ISBN: 9811087296 ;EISBN: 9789811087301 ;EISBN: 981108730X ;DOI: 10.1007/978-981-10-8730-1_8 ;OCLC: 1099321135 ;LCCallNum: JQ1-1852

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4
The Impact of Recommendations on the Cross-Channel Shopping Behavior
The Impact of Recommendations on the Cross-Channel Shopping Behavior
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The Impact of Recommendations on the Cross-Channel Shopping Behavior

Rediscovering the Essentiality of Marketing, p.295-301

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_60

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5
Latitude of Quantity Acceptance: Conceptualization and Empirical Validation
Latitude of Quantity Acceptance: Conceptualization and Empirical Validation
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Latitude of Quantity Acceptance: Conceptualization and Empirical Validation

Rediscovering the Essentiality of Marketing, p.579-583

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_116

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6
The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media Context
The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media Context
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The Effect of Brand Intimacy on Consumer Responses: An Application on a Social Media Context

Rediscovering the Essentiality of Marketing, p.209-214

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_46

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7
Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media
Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media
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Consumer Ethical Judgement and Controversial Advertising Avoidance on Social Media

Rediscovering the Essentiality of Marketing, p.189-193

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_42

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8
Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online Retailers
Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online Retailers
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Linking Initial Beliefs, Trust, Perceived Value and Purchase Intentions in the Context of Second-Hand Goods Sold by Unknown Online Retailers

Rediscovering the Essentiality of Marketing, p.761-762

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_145

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9
Nostalgic Consumption: Does It Also Work for Services?
Nostalgic Consumption: Does It Also Work for Services?
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Nostalgic Consumption: Does It Also Work for Services?

Rediscovering the Essentiality of Marketing, p.881-886

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_172

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10
Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context
Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context
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Concurrent Sponsors’ Entitativity and Purchase Intentions: An Empirical Study Within a Sporting Context

Rediscovering the Essentiality of Marketing, p.629-633

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_121

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11
The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers
The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers
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The Impact of Reference Group on Purchase Intention: A Case Study in Distinct Types of Shoppers

Rediscovering the Essentiality of Marketing, p.85-85

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_18

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12
Towards an Enhanced Model for Customer Patronage: A Structured Abstract
Towards an Enhanced Model for Customer Patronage: A Structured Abstract
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Towards an Enhanced Model for Customer Patronage: A Structured Abstract

Rediscovering the Essentiality of Marketing, p.707-711

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_133

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13
The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity
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The Role of Anger in the Context of Consumer Reactions to Advertising Incongruity

Rediscovering the Essentiality of Marketing, p.3-8

Academy of Marketing Science 2016 ;ISSN: 2363-6165 ;ISBN: 9783319298764 ;ISBN: 3319298763 ;EISSN: 2363-6173 ;EISBN: 3319298771 ;EISBN: 9783319298771 ;DOI: 10.1007/978-3-319-29877-1_1

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14
International Sponsorship Research
International Sponsorship Research
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International Sponsorship Research

The Handbook of International Advertising Research, 2014, p.529-553

Copyright © 2014 John Wiley & Sons, Ltd. ;ISBN: 1444332376 ;ISBN: 9781444332377 ;EISBN: 9781118378465 ;EISBN: 1118378466 ;DOI: 10.1002/9781118378465.ch26

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15
Investigating the Relationship Between Electronic Image of Online Business on Smartphone and Users’ Purchase Intention
Investigating the Relationship Between Electronic Image of Online Business on Smartphone and Users’ Purchase Intention
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Investigating the Relationship Between Electronic Image of Online Business on Smartphone and Users’ Purchase Intention

Proceedings of the Institute of Industrial Engineers Asian Conference 2013, 2013, p.1479-1486

Springer Science+Business Media Singapore 2013 ;ISBN: 9789814451970 ;ISBN: 9814451975 ;EISBN: 9789814451987 ;EISBN: 9814451983 ;DOI: 10.1007/978-981-4451-98-7_173 ;OCLC: 858764727 ;LCCallNum: HD28-70

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16
Appendices
Appendices
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Appendices

Statistical Analysis of Management Data, 2009, p.369-384

Springer Science+Business Media, LLC 2010 ;ISBN: 9781441912695 ;ISBN: 144191269X ;EISBN: 1441912703 ;EISBN: 9781441912701 ;DOI: 10.1007/978-1-4419-1270-1_13

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17
Empirical Study of the Effects of Consumer Attitude to Life-Insurance Purchase Intentions in China
Empirical Study of the Effects of Consumer Attitude to Life-Insurance Purchase Intentions in China
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Empirical Study of the Effects of Consumer Attitude to Life-Insurance Purchase Intentions in China

2011 International Conference in Electrics, Communication and Automatic Control Proceedings, 2011, p.833-841

Springer Science+Business Media, LLC 2012 ;ISBN: 1441988483 ;ISBN: 9781441988485 ;EISBN: 1441988491 ;EISBN: 9781441988492 ;DOI: 10.1007/978-1-4419-8849-2_105

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18
Multivariate Normal Distribution
Multivariate Normal Distribution
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Multivariate Normal Distribution

Statistical Analysis of Management Data, 2009, p.9-28

Springer Science+Business Media, LLC 2010 ;ISBN: 9781489984111 ;ISBN: 1489984119 ;ISBN: 9781441912695 ;ISBN: 144191269X ;EISBN: 9781441912701 ;EISBN: 1441912703 ;DOI: 10.1007/978-1-4419-1270-1_2 ;OCLC: 663096481 ;LCCallNum: QA276-280

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19
Advertising Models
Advertising Models
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Advertising Models

Handbook of Marketing Decision Models, p.81-106

Springer Science+Business Media, LLC 2008 ;ISSN: 0884-8289 ;ISBN: 9780387782126 ;ISBN: 0387782125 ;EISBN: 0387782133 ;EISBN: 9780387782133 ;DOI: 10.1007/978-0-387-78213-3_4

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20
Celebrities as Indirect Spokespeople in Advertising
Celebrities as Indirect Spokespeople in Advertising
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Celebrities as Indirect Spokespeople in Advertising

Advances in Advertising Research (Vol. IV), p.103-114

Springer Fachmedien Wiesbaden 2013 ;ISSN: 1869-6929 ;ISBN: 3658023643 ;ISBN: 9783658023645 ;EISSN: 1869-6937 ;EISBN: 9783658023652 ;EISBN: 3658023651 ;DOI: 10.1007/978-3-658-02365-2_8

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