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Material Type: Book Chapter
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An Investigation of Augmented Reality Applications from the Perspectives of Brand Trust and Purchase Intentions of CustomersContemporary Issues in Behavioral Finance, 2019, Vol.101, p.53-64Copyright © 2019 Emerald Publishing Limited ;ISSN: 1569-3759 ;ISBN: 9781787698826 ;ISBN: 1787698823 ;EISBN: 1787698815 ;EISBN: 9781787698819 ;EISBN: 1787698831 ;EISBN: 9781787698833 ;DOI: 10.1108/S1569-375920190000101005 ;OCLC: 1105811535 ;LCCallNum: HG1-9999Full text available |