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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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THE ROLE OF BRAND IMAGE AND PERCEIVED QUALITY OF PRODUCTS MEDIATE EWOM'S EFFECT ON THE PURCHASE INTENTION OF MILLENNIAL CONSUMER: SIDO MUNCUL HERBAL MEDICINE AND HERBAL PHARMACY’ INDONESIAN CONSUMERS STUDYEurasia: economics & business, 2024-01, Vol.79 (1), p.25-41 [Peer Reviewed Journal]EISSN: 2522-9710Full text available |
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Impact of green packaging design on green purchase intentionSocial behavior and personality, 2024-04, Vol.52 (4), p.1-13 [Peer Reviewed Journal]COPYRIGHT 2024 Scientific Journal Publishers, Ltd. ;Copyright Scientific Journal Publishers Ltd 2024 ;ISSN: 0301-2212 ;EISSN: 1179-6391 ;DOI: 10.2224/sbp.12893Full text available |
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Impact of Customer Relationship Management (CRM) on Customer Loyalty in Indian Organized Retailing - An Agenda for InquiryAcademy of Marketing Studies journal, 2024-01, Vol.28 (2) [Peer Reviewed Journal]2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
| 4 |
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Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insightsSustainable futures, 2024-06, Vol.7, p.100193, Article 100193 [Peer Reviewed Journal]2024 ;ISSN: 2666-1888 ;EISSN: 2666-1888 ;DOI: 10.1016/j.sftr.2024.100193Full text available |
| 5 |
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Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisionsJournal of open innovation, 2024-06, Vol.10 (2), Article 100256 [Peer Reviewed Journal]2024 The Authors ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.1016/j.joitmc.2024.100256Full text available |
| 6 |
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Purchase intentions for cultural heritage products in E-commerce live streaming: An ABC attitude theory analysisHeliyon, 2024-03, Vol.10 (5), p.e26470-e26470, Article e26470 [Peer Reviewed Journal]2024 ;2024 Published by Elsevier Ltd. ;2024 Published by Elsevier Ltd. 2024 ;ISSN: 2405-8440 ;EISSN: 2405-8440 ;DOI: 10.1016/j.heliyon.2024.e26470 ;PMID: 38562503Full text available |
| 7 |
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The Role of Experiential Marketing Towards Purchase Intention in Vertical Building Property Mediated by Brand Image and Brand AwarenessJurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.83-96 [Peer Reviewed Journal]ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.07Full text available |
| 8 |
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Impact of pro-environmental values on sustainable green apparel buying behavior in PakistanCleaner and Responsible Consumption, 2024-03, Vol.12, p.100180, Article 100180 [Peer Reviewed Journal]2024 The Authors ;ISSN: 2666-7843 ;EISSN: 2666-7843 ;DOI: 10.1016/j.clrc.2024.100180Full text available |
| 9 |
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The Eclipsing Phenomenon in Celebrity Endorsement, Emotional Response, Purchase Intention Based on the Stimulus-Organism-Response TheoryJurnal Aplikasi Manajemen, 2024-03, Vol.22 (1), p.46-61 [Peer Reviewed Journal]ISSN: 1693-5241 ;EISSN: 2302-6332 ;DOI: 10.21776/ub.jam.2024.022.01.04Full text available |
| 10 |
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Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intentionJurnal ekonomi dan keuangan Islam, 2024-02, Vol.10 (1) [Peer Reviewed Journal]ISSN: 2088-9968 ;EISSN: 2614-6908Full text available |
| 11 |
Material Type: Article
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THE IMPACT OF ONLINE ADVERTISING ON PURCHASE INTENTION: A STUDY ON SENKA PERFECT WHIP PRODUCT YOUTUBE AD VIEWERSRussian journal of agricultural and socio-economic sciences, 2024-02, Vol.146 (2), p.63-74EISSN: 2226-1184Full text available |
| 12 |
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Influence of Environmental Awareness, Green Marketing, and Green Attributes Transparency on Purchase Intention Through Corporate Brand Image as a Mediating Variable: A Case Study on Unilever ConsumersInternational Journal of Business, Law, and Education (Online), 2024-02, Vol.5 (1), p.486-500 [Peer Reviewed Journal]EISSN: 2747-139X ;DOI: 10.56442/ijble.v5i1.412Full text available |
| 13 |
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Development of waqf forest in Indonesia: Brand equity analysis of Bogor waqf forest purchase intentionJurnal ekonomi dan keuangan Islam, 2024-02, Vol.10 (1) [Peer Reviewed Journal]ISSN: 2088-9968 ;EISSN: 2614-6908 ;DOI: 10.20885/JEKI.vol10.iss1.art8Full text available |
| 14 |
Material Type: Article
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Effect of consumption value on green purchase intention of organic food: The mediation role of attitude and green trustJurnal Manajemen dan Pemasaran Jasa (online), 2024-01, Vol.16 (2), p.309-324 [Peer Reviewed Journal]ISSN: 0216-3780 ;EISSN: 2442-9732Digital Resources/Online E-Resources |
| 15 |
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Social Influencer or Celebrity Endorser, To Whom Do Multicultural Consumers Pay Attention in Instagram? Comparing Medium- and High-Involvement Products Across Ethnic GroupsJournal of marketing development and competitiveness, 2024-01, Vol.18 (1), p.1-13 [Peer Reviewed Journal]Copyright North American Business Press 2024 ;ISSN: 2155-2843Full text available |
| 16 |
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Pengaruh Kualitas Informasi, Celebrity Endorsement, dan Sikap Konsumen pada Program Flash Sale terhadap Minat Beli di Aplikasi TiktokJurnal maksipreneur: manajemen, koperasi, dan entrepreneurship (Online), 2023-12, Vol.13 (1), p.234-245 [Peer Reviewed Journal]ISSN: 2089-550X ;EISSN: 2527-6638 ;DOI: 10.30588/jmp.v13i1.1453Full text available |
| 17 |
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Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived InnovationJournal of Intercultural Management, 2023-12, Vol.15 (4), p.39-65 [Peer Reviewed Journal]EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0017Full text available |
| 18 |
Material Type: Article
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Green Cosmetıcs And Generatıon Z In Indonesıa: The Role Of The IMB Model In Predıctıng Purchase IntentıonAPMBA (Asia Pacific Management and Business Application), 2023-12, Vol.12 (2), p.159-186 [Peer Reviewed Journal]ISSN: 2252-8997 ;DOI: 10.21776/ub.apmba.2023.012.02.3Digital Resources/Online E-Resources |
| 19 |
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The effects of live streamer's expertise and entertainment on the viewers' purchase and follow intentionsFrontiers in psychology, 2024, Vol.15, p.1383736-1383736 [Peer Reviewed Journal]Copyright © 2024 Jiang, Lee and Li. ;Copyright © 2024 Jiang, Lee and Li. 2024 Jiang, Lee and Li ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2024.1383736 ;PMID: 38572208Full text available |
| 20 |
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The sensational impact of YouTube advertising on purchase intentions based on boosting e-commerce sales in JabodetabekJurnal Manajemen dan Pemasaran Jasa (online), 2023-04, Vol.16 (1), p.79-96 [Peer Reviewed Journal]ISSN: 0216-3780 ;EISSN: 2442-9732 ;DOI: 10.25105/jmpj.v16i1.15376Digital Resources/Online E-Resources |
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