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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Digital Content Marketing and EWOM: A Mediational Serial ApproachBusiness systems research, 2023-12, Vol.14 (2), p.24-43 [Peer Reviewed Journal]EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0010Full text available |
| 2 |
Material Type: Article
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The moderating role of perceived brand globalness on the effects of consumers’ attitude during periods of political controversies: three interconnected studies following marketing analytics’ best practicesJournal of marketing analytics, 2024 [Peer Reviewed Journal]ISSN: 2050-3318 ;ISSN: 2050-3326 ;EISSN: 2050-3326 ;DOI: 10.1057/s41270-024-00291-5Digital Resources/Online E-Resources |
| 3 |
Material Type: Article
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Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of MauritiusJournal of business economics and management, 2024-01, Vol.25 (1), p.175 [Peer Reviewed Journal]2024. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1611-1699 ;EISSN: 2029-4433 ;DOI: 10.3846/jbem.2024.21109Full text available |
| 4 |
Material Type: Article
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How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological PerspectiveJournal of theoretical and applied electronic commerce research, 2024-03, Vol.19 (1), p.581-596 [Peer Reviewed Journal]EISSN: 0718-1876 ;DOI: 10.3390/jtaer19010031Full text available |
| 5 |
Material Type: Article
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Consumption of Sustainable Denim Products: The Contribution of Blockchain Certified Eco-LabelsJournal of theoretical and applied electronic commerce research, 2024-02, Vol.19 (1), p.396-411 [Peer Reviewed Journal]EISSN: 0718-1876 ;DOI: 10.3390/jtaer19010021Full text available |
| 6 |
Material Type: Article
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Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?Business systems research, 2023-12, Vol.14 (2), p.158-172 [Peer Reviewed Journal]EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0017Full text available |
| 7 |
Material Type: Article
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The role of perception of digital celebrities on live stream shopping intention through social interaction in IndonesiaCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2336637Full text available |
| 8 |
Material Type: Article
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Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived riskCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2328317Full text available |
| 9 |
Material Type: Article
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Creating a sustainable future: insights into brand marketing in the luxury fashion industryCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2328391Full text available |
| 10 |
Material Type: Article
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The impact of eWOM information in social media on the online purchase intention of Generation ZCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2316933Full text available |
| 11 |
Material Type: Article
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The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situationsCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2332498Full text available |
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Subject
- Purchase Intention (8)
- Marketing (4)
- Marketing Research (3)
- Brand Awareness (3)
- Consumer Psychology (2)
- Len Tiu Wright, De Montfort University Faculty Of Business And Law, United Kingdom (2)
- Sustainability (2)
- Attitude (2)
- Economics (2)
- Clothing Industry (1)
- Brand Management (1)
- Blockchain Technology (1)
- Branding (1)
- Brand Name Products (1)
- Addiction (1)
- Brand Image (1)
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