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1
Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective
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Article
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Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

Journal of the Academy of Marketing Science, 2012-05, Vol.40 (3), p.434-449 [Peer Reviewed Journal]

The Author(s) 2012 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0300-3 ;CODEN: JAMSDE

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2
Consumers' purchase intention of organic food in China
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Article
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Consumers' purchase intention of organic food in China

Journal of the science of food and agriculture, 2010-06, Vol.90 (8), p.1361-1367 [Peer Reviewed Journal]

Copyright © 2010 Society of Chemical Industry ;2015 INIST-CNRS ;Copyright (c) 2010 Society of Chemical Industry. ;Copyright John Wiley and Sons, Limited Jun 2010 ;ISSN: 0022-5142 ;EISSN: 1097-0010 ;DOI: 10.1002/jsfa.3936 ;PMID: 20474056 ;CODEN: JSFAAE

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3
Brand personality appeal: conceptualization and empirical validation
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Article
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Brand personality appeal: conceptualization and empirical validation

Journal of the Academy of Marketing Science, 2011-06, Vol.39 (3), p.392-406 [Peer Reviewed Journal]

Academy of Marketing Science 2010 ;COPYRIGHT 2011 Springer ;Academy of Marketing Science 2011 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0208-3 ;CODEN: JAMSDE

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4
Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes
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Article
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Online Customer Experience in e-Retailing: An empirical model of Antecedents and Outcomes

Journal of retailing, 2012-06, Vol.88 (2), p.308-322 [Peer Reviewed Journal]

2012 ;Copyright © 2012 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2012.03.001 ;CODEN: JLREA3

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5
How can corporate social responsibility activities create value for stakeholders? A systematic review
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Article
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How can corporate social responsibility activities create value for stakeholders? A systematic review

Journal of the Academy of Marketing Science, 2011-02, Vol.39 (1), p.117-135 [Peer Reviewed Journal]

Academy of Marketing Science 2010 ;COPYRIGHT 2011 Springer ;Academy of Marketing Science 2011 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0213-6 ;CODEN: JAMSDE

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6
Exciting red and competent blue: the importance of color in marketing
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Article
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Exciting red and competent blue: the importance of color in marketing

Journal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDE

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7
The differential roles of brand credibility and brand prestige in consumer brand choice
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Article
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The differential roles of brand credibility and brand prestige in consumer brand choice

Psychology & marketing, 2010-07, Vol.27 (7), p.662-678 [Peer Reviewed Journal]

2010 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Jul 2010 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20350

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8
Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews
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Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews

Journal of retailing, 2011-12, Vol.87 (4), p.598-612 [Peer Reviewed Journal]

2011 New York University ;Copyright © 2011 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2011.05.002 ;CODEN: JLREA3

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9
Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust
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Article
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Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust

Management decision, 2012-01, Vol.50 (3), p.502-520 [Peer Reviewed Journal]

Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251741211216250 ;CODEN: MANDA4

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10
Celebrities in Advertising: Looking for Congruence or Likability?
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Article
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Celebrities in Advertising: Looking for Congruence or Likability?

Psychology & marketing, 2012-09, Vol.29 (9), p.651-662 [Peer Reviewed Journal]

2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Sep 2012 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20551

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11
Consumer behavior and purchase intention for organic food
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Article
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Consumer behavior and purchase intention for organic food

The Journal of consumer marketing, 2012-09, Vol.29 (6), p.412-422 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761211259223

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12
"Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption Decisions
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"Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption Decisions

Journal of business ethics, 2011-12, Vol.104 (4), p.449-460 [Peer Reviewed Journal]

2011 Springer ;Springer Science+Business Media B.V. 2011 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0925-7 ;CODEN: JBUEDJ

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13
Why Ethical Consumers Don't Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers
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Article
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Why Ethical Consumers Don't Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers

Journal of business ethics, 2010-11, Vol.97 (1), p.139-158 [Peer Reviewed Journal]

2010 Springer ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0501-6 ;CODEN: JBUEDJ

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14
Multichannel Shopper Segments and Their Covariates
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Article
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Multichannel Shopper Segments and Their Covariates

Journal of retailing, 2008-12, Vol.84 (4), p.398-413 [Peer Reviewed Journal]

2008 New York University ;Copyright © 2008 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2008.09.002 ;CODEN: JLREA3

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15
How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication
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How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate Communication

Journal of business ethics, 2011-08, Vol.102 (1), p.15-28 [Peer Reviewed Journal]

2011 Springer ;Springer Science+Business Media B.V. 2011 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0901-2 ;CODEN: JBUEDJ

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16
Does Corporate Social Responsibility Influence Firm Performance of Indian Companies?
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Article
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Does Corporate Social Responsibility Influence Firm Performance of Indian Companies?

Journal of business ethics, 2010-09, Vol.95 (4), p.571-601 [Peer Reviewed Journal]

2010 Springer ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0441-1 ;CODEN: JBUEDJ

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17
Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm
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Article
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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the Firm

Journal of business ethics, 2012-01, Vol.105 (1), p.69-81 [Peer Reviewed Journal]

2012 Springer ;Springer Science+Business Media B.V. 2011 ;Springer Science+Business Media B.V. 2012 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0948-0 ;CODEN: JBUEDJ

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18
Customer Experience Management in Retailing: Understanding the Buying Process
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Article
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Customer Experience Management in Retailing: Understanding the Buying Process

Journal of retailing, 2009-03, Vol.85 (1), p.15-30 [Peer Reviewed Journal]

2008 New York University ;Copyright © 2009 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2008.11.003 ;CODEN: JLREA3

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19
Re-examining green purchase behaviour and the green consumer profile: new evidences
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Article
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Re-examining green purchase behaviour and the green consumer profile: new evidences

Management decision, 2012-05, Vol.50 (5), p.972-988 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251741211227726 ;CODEN: MANDA4

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20
Innovative mobile marketing via smartphones: Are consumers ready?
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Innovative mobile marketing via smartphones: Are consumers ready?

Marketing intelligence & planning, 2012-01, Vol.30 (4), p.418-443

ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/02634501211231883

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