Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspectiveJournal of the Academy of Marketing Science, 2012-05, Vol.40 (3), p.434-449 [Peer Reviewed Journal]The Author(s) 2012 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0300-3 ;CODEN: JAMSDEFull text available |
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2 |
Material Type: Article
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Consumers' purchase intention of organic food in ChinaJournal of the science of food and agriculture, 2010-06, Vol.90 (8), p.1361-1367 [Peer Reviewed Journal]Copyright © 2010 Society of Chemical Industry ;2015 INIST-CNRS ;Copyright (c) 2010 Society of Chemical Industry. ;Copyright John Wiley and Sons, Limited Jun 2010 ;ISSN: 0022-5142 ;EISSN: 1097-0010 ;DOI: 10.1002/jsfa.3936 ;PMID: 20474056 ;CODEN: JSFAAEFull text available |
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3 |
Material Type: Article
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Brand personality appeal: conceptualization and empirical validationJournal of the Academy of Marketing Science, 2011-06, Vol.39 (3), p.392-406 [Peer Reviewed Journal]Academy of Marketing Science 2010 ;COPYRIGHT 2011 Springer ;Academy of Marketing Science 2011 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0208-3 ;CODEN: JAMSDEFull text available |
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4 |
Material Type: Article
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Online Customer Experience in e-Retailing: An empirical model of Antecedents and OutcomesJournal of retailing, 2012-06, Vol.88 (2), p.308-322 [Peer Reviewed Journal]2012 ;Copyright © 2012 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2012.03.001 ;CODEN: JLREA3Full text available |
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5 |
Material Type: Article
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How can corporate social responsibility activities create value for stakeholders? A systematic reviewJournal of the Academy of Marketing Science, 2011-02, Vol.39 (1), p.117-135 [Peer Reviewed Journal]Academy of Marketing Science 2010 ;COPYRIGHT 2011 Springer ;Academy of Marketing Science 2011 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0213-6 ;CODEN: JAMSDEFull text available |
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6 |
Material Type: Article
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Exciting red and competent blue: the importance of color in marketingJournal of the Academy of Marketing Science, 2012-09, Vol.40 (5), p.711-727 [Peer Reviewed Journal]Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-010-0245-y ;CODEN: JAMSDEFull text available |
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7 |
Material Type: Article
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The differential roles of brand credibility and brand prestige in consumer brand choicePsychology & marketing, 2010-07, Vol.27 (7), p.662-678 [Peer Reviewed Journal]2010 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Jul 2010 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20350Full text available |
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8 |
Material Type: Article
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Born Unequal: A Study of the Helpfulness of User-Generated Product ReviewsJournal of retailing, 2011-12, Vol.87 (4), p.598-612 [Peer Reviewed Journal]2011 New York University ;Copyright © 2011 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2011.05.002 ;CODEN: JLREA3Full text available |
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9 |
Material Type: Article
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Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trustManagement decision, 2012-01, Vol.50 (3), p.502-520 [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251741211216250 ;CODEN: MANDA4Full text available |
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10 |
Material Type: Article
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Celebrities in Advertising: Looking for Congruence or Likability?Psychology & marketing, 2012-09, Vol.29 (9), p.651-662 [Peer Reviewed Journal]2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Sep 2012 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20551Full text available |
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11 |
Material Type: Article
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Consumer behavior and purchase intention for organic foodThe Journal of consumer marketing, 2012-09, Vol.29 (6), p.412-422 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761211259223Full text available |
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12 |
Material Type: Article
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"Why Don't Consumers Care About CSR?": A Qualitative Study Exploring the Role of CSR in Consumption DecisionsJournal of business ethics, 2011-12, Vol.104 (4), p.449-460 [Peer Reviewed Journal]2011 Springer ;Springer Science+Business Media B.V. 2011 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0925-7 ;CODEN: JBUEDJFull text available |
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13 |
Material Type: Article
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Why Ethical Consumers Don't Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded ConsumersJournal of business ethics, 2010-11, Vol.97 (1), p.139-158 [Peer Reviewed Journal]2010 Springer ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0501-6 ;CODEN: JBUEDJFull text available |
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14 |
Material Type: Article
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Multichannel Shopper Segments and Their CovariatesJournal of retailing, 2008-12, Vol.84 (4), p.398-413 [Peer Reviewed Journal]2008 New York University ;Copyright © 2008 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2008.09.002 ;CODEN: JLREA3Full text available |
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15 |
Material Type: Article
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How Sustainability Ratings Might Deter 'Greenwashing': A Closer Look at Ethical Corporate CommunicationJournal of business ethics, 2011-08, Vol.102 (1), p.15-28 [Peer Reviewed Journal]2011 Springer ;Springer Science+Business Media B.V. 2011 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0901-2 ;CODEN: JBUEDJFull text available |
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16 |
Material Type: Article
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Does Corporate Social Responsibility Influence Firm Performance of Indian Companies?Journal of business ethics, 2010-09, Vol.95 (4), p.571-601 [Peer Reviewed Journal]2010 Springer ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0441-1 ;CODEN: JBUEDJFull text available |
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17 |
Material Type: Article
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Doing Right Leads to Doing Well: When the Type of CSR and Reputation Interact to Affect Consumer Evaluations of the FirmJournal of business ethics, 2012-01, Vol.105 (1), p.69-81 [Peer Reviewed Journal]2012 Springer ;Springer Science+Business Media B.V. 2011 ;Springer Science+Business Media B.V. 2012 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0948-0 ;CODEN: JBUEDJFull text available |
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18 |
Material Type: Article
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Customer Experience Management in Retailing: Understanding the Buying ProcessJournal of retailing, 2009-03, Vol.85 (1), p.15-30 [Peer Reviewed Journal]2008 New York University ;Copyright © 2009 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2008.11.003 ;CODEN: JLREA3Full text available |
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19 |
Material Type: Article
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Re-examining green purchase behaviour and the green consumer profile: new evidencesManagement decision, 2012-05, Vol.50 (5), p.972-988 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/00251741211227726 ;CODEN: MANDA4Full text available |
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20 |
Material Type: Article
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Innovative mobile marketing via smartphones: Are consumers ready?Marketing intelligence & planning, 2012-01, Vol.30 (4), p.418-443ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/02634501211231883Full text available |