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1
Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y
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Purchasing Cosmetic Products: A Preliminary Perspective of Gen-Y

Contemporary Management Research, 2012-03, Vol.8 (1), p.051-059 [Peer Reviewed Journal]

Copyright Academy of Taiwan Information Systems Research Mar 2012 ;ISSN: 1813-5498 ;EISSN: 1813-5498 ;DOI: 10.7903/cmr.10149

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The Antecedents and Consequences of Brand Equity in Service Markets
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Article
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The Antecedents and Consequences of Brand Equity in Service Markets

Asia Pacific Management Review, 2008-09, Vol.13 (3), p.601-624 [Peer Reviewed Journal]

ISSN: 1029-3132

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