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Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the Environment

Journal of business ethics, 2023-06, Vol.185 (2), p.427-448 [Peer Reviewed Journal]

The Author(s) 2022 ;The Author(s) 2022. ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-022-05164-4 ;PMID: 35757573

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  • Title:
    Who Cares More About the Environment, Those with an Intrinsic, an Extrinsic, a Quest, or an Atheistic Religious Orientation?: Investigating the Effect of Religious Ad Appeals on Attitudes Toward the Environment
  • Author: Arli, Denni ; van Esch, Patrick ; Cui, Yuanyuan
  • Subjects: Advertisements ; Advertising ; Advertising campaigns ; Atheism ; Business and Management ; Business Ethics ; Change agents ; Climate change ; Consumer attitudes ; Consumers ; Cues ; Education ; Ethics ; Identity ; Management ; Original Paper ; Philosophy ; Purchase intention ; Quality of Life Research ; Recycling ; Religion ; Religious beliefs ; Religious leaders ; Religious organizations ; Religious orientation
  • Is Part Of: Journal of business ethics, 2023-06, Vol.185 (2), p.427-448
  • Description: There is a consensus among scientists that climate change is an existing, growing, and human-made threat to our planet. The topic is a divisive issue worldwide, including among people of faith. Little research has focused on the relationship between (non)religious belief and climate change. Hence, in Studies 1 and 2, the authors explore the impact of religious/non-religious orientations: intrinsic (religion as an end in itself), extrinsic (religion as a means to an end), quest (a journey toward religious understanding), and non-religious orientation (i.e., atheistic) on consumer attitudes toward the environment, focusing on recycling advertisements with (non)religious cues. Further, in Study 3, we examine the underlying causal mechanism of environmental identity and the moderating effect of political views on consumers’ lack of belief in climate change. The results show that religious people are less committed to the environment and climate change and that atheism positively affects recycling and climate change identity. The findings offer practical implications in that advertising campaigns need to be endorsed by religious leaders and channeled within the confines of the religious institutions they represent.
  • Publisher: Dordrecht: Springer Netherlands
  • Language: English
  • Identifier: ISSN: 0167-4544
    EISSN: 1573-0697
    DOI: 10.1007/s10551-022-05164-4
    PMID: 35757573
  • Source: ProQuest One Psychology
    Springer Nature OA/Free Journals
    ProQuest Central
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