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Creativity in All Shapes and Sizes

Credit union management, 1991-07, Vol.14 (7), p.28

Copyright Credit Union Executives Society Jul 1991 ;ISSN: 0273-9267

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  • Title:
    Creativity in All Shapes and Sizes
  • Author: Aaron, Kris
  • Subjects: Annual reports ; Creativity ; Credit unions ; Customer Relations Newsletters ; Design ; Effectiveness ; Manycompanies ; Printing ; Techniques
  • Is Part Of: Credit union management, 1991-07, Vol.14 (7), p.28
  • Description: Credit unions can use die cuts in the production of their printed literature in order to gain the reader's attention. Die cuts can range from an oversized page that folds out of a brochure to elaborate shapes that require specially designed dies to create. A credit union can have an effective presentation with very simple die cuts, simply by relying on the surprise factor. While more complex die cuts, such as pop-up displays and embossing, can cost as much as $1 to $2 each, well-placed graphics and colors can work together with a simple cut and appear to be far more complex than they really are. Becky Hiatt of John Deere Community Credit Union (Waterloo, Iowa) agrees that imagination and creativity can keep die cut costs low. Jim Jeffries of Co-op Services Credit Union (Dearborn, Michigan) says the credit union's logo was a natural for a die cut because of its four-leaf clover shape that spells out C-O-O-P.
  • Publisher: Madison: Credit Union Executives Society
  • Language: English
  • Identifier: ISSN: 0273-9267
  • Source: ProQuest Central
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