Perceived Organizational Motives and Consumer Responses to Proactive and Reactive CSR
Journal of business ethics, 2011-09, Vol.102 (4), p.639-652 [Peer Reviewed Journal]2011 Springer ;Springer Science+Business Media B.V. 2011 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-011-0834-9 ;CODEN: JBUEDJ
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