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Minority Business Success: Refocusing on the American Dream

ISBN: 9780804777476 ;ISBN: 0804777470 ;ISBN: 9780804774345 ;ISBN: 080477434X ;ISBN: 9780804774352 ;ISBN: 0804774358 ;EISBN: 9780804777476 ;EISBN: 0804777470 ;OCLC: 726734856

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  • Title:
    Minority Business Success: Refocusing on the American Dream
  • Author: Leonard Greenhalgh, James H. Lowry
  • Subjects: Business strategies ; Business studies ; Economic growth ; Enterprises ; Entrepreneurship ; Minority business enterprises ; Minority groups ; Success in business ; U.S.A ; United States
  • Description: In Minority Business Success, authors Leonard Greenhalgh and James Lowry chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are well on their way to becoming the majority of our workforce and a large part of our entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy. The beginning of this book summarizes demographic changes in America and shows why it's in the national interest to foster the survival, prosperity, and growth of minority-owned businesses. The authors outline why these businesses are vital to the solution to our current economic woes. Next, the book turns to what minority firms must do to take their place in major value chains, and, finally, the book examines what governments, corporations, and support organizations ought to be doing to foster minority inclusion. In total, Greenhalgh and Lowry lay out a new paradigm for developing minority businesses so that they can fully contribute to our national competitive advantage and prosperity.
  • Publisher: Redwood City: Stanford University Press
  • Creation Date: 2011
  • Format: 192 pages
  • Language: English
  • Identifier: ISBN: 9780804777476
    ISBN: 0804777470
    ISBN: 9780804774345
    ISBN: 080477434X
    ISBN: 9780804774352
    ISBN: 0804774358
    EISBN: 9780804777476
    EISBN: 0804777470
    OCLC: 726734856
  • Source: Ebook Central Academic Complete
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